瀏陽移動農(nóng)村市場營銷策略及保障體系研究.pdf

1、分類號學(xué)校代碼10542密級學(xué)號—墊1108030007瀏陽移動農(nóng)村市場營銷策略及保障體系研究Lilyangmobihaltrketmarkq“Liuyangmobileruralmarketmarketingstrategyandguaranteesystemresearch研究生姓名：導(dǎo)師姓名、職稱：學(xué)科專業(yè)：研究方向：張慧李立輝教授MBA市場營銷湖南師范大學(xué)學(xué)位評定委員會辦公室二零一四年六月ABSTRACTWithchina’Ss

2、ocialistmarketeconomicreform，farmersconsumptionlevelsisenhancing，andtheysurgetomorecommunication。especiallyinthecaseofcitycommunicationsmarketwasfulldevelopeditisveryimportanttoresearchanddeveloptheruralcommunicationsmar

3、ketFirstly，thispaperanalyzesthecharacteristicsofruralmobilemarket，thenresearchesactionsofmarketingmanagementfromfouraspects：Political，Economic，Social，Technological，andanalysestheAcounty’Smobilecommunicationwiththetheoryo

4、fSWOTBaseontheresultofanalyze，itproposesa4PstrategiesTheproductstrategymainlyinterpretthedifferentnetworkbaseonthedifferentmarket；Thepricestrategymainlyrefinefourpricestrategies；Thechannelstrategyisproposedbaseontheprobl

5、emofexistingchannelstrategyandthetheoryofexperientialMarketing；Thepromotionstrategymainlypointatpromotionstrategyofthreemarketthatitis‘‘stockmarket’’’’flowmarket’’and‘‘thecustomergroupmarket’FinallyBasedontheproposedstra

6、tegyof4P，itdraftthreeproceduresthattheyarehumanresourcessupport，logisticsupportandschemesSoitcarrytheresponsibilityofensuringtheproceduresworkverywellKEYWORDS：Ruralmobilemarket，Marketingmanagement，ThetheoryofSWOT，Thetheo