通策醫(yī)療投資公司的發(fā)展戰(zhàn)略研究

1、伍崇文：修改意見已批注在后面的文稿中，請(qǐng)認(rèn)真按意見修改，同時(shí)希望參考前幾次的修改伍崇文：修改意見已批注在后面的文稿中，請(qǐng)認(rèn)真按意見修改，同時(shí)希望參考前幾次的修改意見，并特別注意前后文字表述的統(tǒng)一、通順、準(zhǔn)確。意見，并特別注意前后文字表述的統(tǒng)一、通順、準(zhǔn)確。陳老師陳老師20113252011325四川大學(xué)四川大學(xué)工商管理碩士（工商管理碩士（MBA）學(xué)位論文）學(xué)位論文題目通策醫(yī)療投資公司的發(fā)展戰(zhàn)略研究通策醫(yī)療投資公司的發(fā)展戰(zhàn)略研究作者伍崇文

2、完成日期2011年3月培養(yǎng)單位培養(yǎng)單位工商管理學(xué)院指導(dǎo)教師指導(dǎo)教師陳高林研究方向研究方向新創(chuàng)業(yè)務(wù)與項(xiàng)目管理論文類別論文類別應(yīng)用研究性論文授予學(xué)位日期授予學(xué)位日期年月日ABSTRACTABSTRACTStrategicmanagementistheoverallplanningofthemeansrequiredwhichachievetheobjectivesofthehospital.toacquirenewcompetitivead

3、vantagesaccdingtotheexternalenvironmentinternalresourcesofthehospital.TCmedicalisonlyalistedcompanieswhichregardalhealthcareasthemainbusinessofTCinchina.Sincethereganizationthecompanyhasalwaysadheretothepathofprofessiona

4、ldevelopmentadoptedtheexpansionstrategyof“establishednewlyacquisition“.TCalwaysdevelopsinthealhealthcareindustries.AfterthedevelopmentofseveralyearsitsservicebusinesshascoveredZhejiangProvinceincludeHangzhouJiaxingQuzhou

5、NingboRyanotherregions.AtthesametimeofExpingbusinessintheprovinceTCisoutofZhejiangtocoverthewholecountry.Nowadaysthecompanyrankedthefirstpositiononcomprehensivestrengthinthenationalmedicalindustry。Hospitalshavefullyenter

6、edtheeraofknowledgeeconomywhileTCmedicalhasbeenimplementingpolicythroughrapidexpansionofchaindevelopmentmodelhoweveritisstillfacingdevelopmentfundsshtagetalentsdrainacceleratedaswellasoperatingcosthighlowefficiencysoonth

7、usmuchinterferenceconstraintsofthehospitaldevelopmentchange.ThispaperstudieditsfuturedevelopmentstrategyofTC.Afterdescribestherelevantdomesticinternationalstrategicmanagementtheythepaperanalysisdeeplythedevelopmentenviro

8、nmentdomesticmedicalindustryresearchescompetitsofTCarticleAtthebaseofexternalanalysisthepaperanalyzedindetailitsinternalresourcescapacityBefedesigningthecompanysdevelopmentstrategyaSWOTanalysisisconductedtothecompanysoth

9、ecompanyscurrentstrengthsweaknessesopptunitiesthreatsarecleared.ThenthepaperputfwardtothecompanysspecificdevelopmentstrategyaccdingtoPterscompetitivestrategyFinallythepaperputfwardspecificmeasuresfimplementationfitssusta