基于顧客價值導(dǎo)向的服裝企業(yè)核心競爭力測評模型研究.pdf

1、浙江理工大學(xué)碩士學(xué)位論文基于顧客價值導(dǎo)向的服裝企業(yè)核心競爭力測評模型研究姓名：吳春華申請學(xué)位級別：碩士專業(yè)：服裝設(shè)計(jì)與工程指導(dǎo)教師：方麗英20091221浙江理工大學(xué)碩士學(xué)位論文ResearchOnGarmentEnterprise’SCoreCompetitivenessEvaluationModelBasedonCustomerValueorientedAbstractInthecontextofeconomicglobalizat

2、ionwithfurtherindepthdevelopmentofmarketeconomy，theproducthomogenizationphenomenonalemoreandmore，consumersbecameincreasinglydominantpositioninthemarketcompetitionIntheenterprise’Scorecompetitivenessstudy，theideaofcustome

3、rvalueorientediSpaidattentiontomoreandmorebybusinessesandmanyscholarsCustomervalueresearchhasbecomethefocusofcommoneoncemCustomervalueisbecominganewadvantagesourceandgrowthenginethatenterprisesmaintainitscorecompetitiven

4、ess、Mththerapiddevelopmentoftechnologyandinformationindustryitisimportanttoemphasizeoncustomersegmentationandtheenterprise’Scorecompetitivenes，choosetheappropriatecustomervalueorientationanduseitastheCOreofbuildingasuppo

5、rtsystem，integrateandcoordinateintemalandexternalresources，todevelopenterprisespecificskills，assetsandreputation，toprovidecustomerswithunique，hardtoimitatethevalueofcompetitorsinordertoobtainlonglastingcompetitiveadvanta

6、geandgrowthadvantagenemainpurposeofthis咖dyWastotakesportswearcompaniesasexampletoestablishcustomervalue—orientedapparelenterprise’Scorecompetitivenessevaluationsystem，andselectedexamplesofgraysystemmeasurementmodelanalys

7、is，evaluationsystemtoverifythepracticality，andgarmententerprisestoenhancetheircorecompetitiveness，providingactionableandquantifiableindicatorsofthevariables，n坨papermainlyconductstheresearchthroughfollowingseveralparts：ne

8、firstpartthemainresearchonthisbackground，thesignificanceofthestudyframework，methods，andthefocusofthisresearchandirmovatiOIlSforconciseintroduction，111esecondpartthemaindomesticandforeignscholarstoconductresearchliteratur

9、ereviewandsynthesisofthefirstreviewofthelastcenturyontheconceptofCOrecompetencies，characteristiesandothercontentandthusraisethevalueofcustomeraccesstogarmententerprisesinthe21stcenturycontinuingthecorecompetitivenessoffu

10、ndamentalSecond，andelaboratedandsummarizedthecharacteristicsofcustomervalueandcustomervaluefactorsandSOonThethjrdpartelaboratesthecustomervalueandbetweentheclothingenterprisecorecompetitivepowerrelationsMainlyfromtheoryb

11、asis，customervaluetoclothingenterprisecorecompetitivepowerfunctionresearchaspectsandSOonsignificancecarriesontheanalysisnlefourthpart，throughtheissuanceofquestionnaires，thequestionnaireobtaineddataontheeffectiveuseofSPSS

12、I60tofactoranalysis，tobebasedoncustomervalueorientedapparelenterprise’Scorecompetitivenessevaluationsystemnlefifulpartcarriesontheintroductiontothegreysystemtheoryprincipleandthecharacteristic，anddrawssupportfromthegrays

13、ystemevaluationmodeltocarryontheexampleanalysis，andtoevaluatesthesystemtheusabilitytocarryOiltheconfirmationcultivatedthecorecompetitivepowerfortheclothingenterprisetoprovidehasbeenpossibletooperateandmaythequantificatio