餐飲業(yè)的服務(wù)營銷策略存在的問題及改進(jìn)的建議-以海底撈為例

1、青島理工大學(xué)畢業(yè)論文畢業(yè)論文題目：餐飲業(yè)的服務(wù)營銷策略存在的問題及改進(jìn)的建議以海底撈為例學(xué)生姓名：學(xué)生姓名：學(xué)生學(xué)號(hào)：學(xué)生學(xué)號(hào)：院系名稱：院系名稱：工程管理系工程管理系專業(yè)班級(jí)：專業(yè)班級(jí)：營銷營銷112112指導(dǎo)教師：指導(dǎo)教師：2014年04月15日餐飲業(yè)的服務(wù)營銷策略存在的問題及改進(jìn)的建議以海底撈為例3AbstractCateringindustryasChinastertiaryindustryinthetraditionalser

2、viceindustriesexperiencedarefmopeningupstartedquantitativeexpansionscalechaindevelopmentbrstrategyfourstagesachievedrapiddevelopment.ThemoderneraalongwithfeigncapitalmanagementbrinroadsintotheChinesecateringindustrymarke

3、tsaturationwillbehigher.Externalenvironmentinternalconditionscateringcompaniesfaceincreasinglycomplexincreasinglyfiercecompetition.Therestaurantindustryisanimptantmeansofmarketingdealwithinternationalcompetitionimproveco

4、mpetitiveness.SeafishingGroupwasfoundedin1994.FromSichuanJianyangstartedgraduallyfromanunknownsmallhotpotrestaurantsChinesefoodhasbecomeasymbolofbusinesslinesin2006ParksonChinawillbetheannualdinneronseafishingBeijingMuda

5、nyuansaidthepurposeofthemealisthe“studytour“ParksonisaninternationalfoodbeveragegiantKFCPizzaHutopeneditsalloverthewldenoughtoseetheseafishingservicemarketinginfluence.Todayseafishingannualturnoverofmethanbillionprofitof

6、methantenmillion.SeafishingservicemarketingwithconsiderableacterthisarticlefocusesonseafishinggroupservicemarketingstrategyExplationreasonsfitssuccesstheproposedbusinessrelatedrecommendationssummarizeservicemarketingdire