畢業(yè)論文（設(shè)計(jì)）順德家具市場(chǎng)的營(yíng)銷模式研究

1、順德家具市場(chǎng)的營(yíng)銷模式研究順德家具市場(chǎng)的營(yíng)銷模式研究ResearchonMarketingStrategyofShundeFurniture姓名學(xué)號(hào)所在學(xué)院國(guó)際經(jīng)濟(jì)貿(mào)易國(guó)際經(jīng)濟(jì)貿(mào)易年級(jí)專業(yè)指導(dǎo)教師職稱教授教授完成時(shí)間2011年月日II目錄摘要...................................................................................................

2、.........................................IAbstract..........................................................................................................................................I緒論.............................

3、...............................................................................................................1（一）選題背景.....................................................................................................

4、...................1（二）對(duì)家具市場(chǎng)的相關(guān)研究述評(píng)........................................................................................2（三）研究方法與本文框架結(jié)構(gòu)..................................................................................

5、..........2一、國(guó)內(nèi)及歐美家具行業(yè)發(fā)展?fàn)顩r一、國(guó)內(nèi)及歐美家具行業(yè)發(fā)展?fàn)顩r................................................................................................3（一）國(guó)內(nèi)家具行業(yè)發(fā)展?fàn)顩r.....................................................................

6、...........................3（二）歐美家具行業(yè)發(fā)展?fàn)顩r................................................................................................4二、順德家具市場(chǎng)概況二、順德家具市場(chǎng)概況..............................................................

7、......................................................5（一）順德家具市場(chǎng)的發(fā)展歷程............................................................................................5（二）順德家具市場(chǎng)的區(qū)域優(yōu)勢(shì)............................................

8、................................................6（三）順德家具市場(chǎng)分布主要特點(diǎn)........................................................................................7三、順德家具市場(chǎng)的主要營(yíng)銷模式三、順德家具市場(chǎng)的主要營(yíng)銷模式.....................................

9、...........................................................7（一）廠家直銷........................................................................................................................7（二）家具銷售代理.......................

10、.........................................................................................7（三）網(wǎng)絡(luò)營(yíng)銷........................................................................................................................8（四

11、）參展................................................................................................................................8（五）投標(biāo)工程.................................................................................

12、.......................................9（六）混合的營(yíng)銷模式............................................................................................................9四、順德家具市場(chǎng)營(yíng)銷模式存在的主要問(wèn)題四、順德家具市場(chǎng)營(yíng)銷模式存在的主要問(wèn)題.......................

13、.........................................................9（一）理念落后........................................................................................................................9（二）渠道單一...........................

14、...........................................................................................11（三）誠(chéng)信問(wèn)題......................................................................................................................11

15、（四）市場(chǎng)秩序問(wèn)題..............................................................................................................12五、改善順德家具市場(chǎng)營(yíng)銷模式的建議五、改善順德家具市場(chǎng)營(yíng)銷模式的建議.................................................................

16、.....................1313（一）找準(zhǔn)順德家具的市場(chǎng)定位..........................................................................................13（二）通過(guò)政府引導(dǎo)改變市場(chǎng)的商貿(mào)模式.......................................................................

17、...14（三）推出誠(chéng)信企業(yè)認(rèn)證措施..............................................................................................14（四）提高市場(chǎng)法規(guī)執(zhí)行力度.............................................................................................

18、.15結(jié)論..........................................................................................................................................1616參考文獻(xiàn)參考文獻(xiàn).................................................................

19、.........................................................................1717致謝..........................................................................................................................................181