寧波平安保險公司服務接觸點研究【畢業(yè)論文】

1、I畢業(yè)論文畢業(yè)論文（20112011屆）屆）寧波平安保險公司服務接觸點寧波平安保險公司服務接觸點研究研究所在學院商學院專業(yè)班級市場營銷學生姓名學號指導教師職稱完成日期年月日寧波平安保險公司服務接觸點研究IIAbstractInrecentyearswiththerapideconomicdevelopmentNingboacrossmethan200citiesofthecountryGDPrankedfrontpercapitaldi

2、sposableincomeofurbanresidentsisfarhigherthanthenationalaverage.Withtherapiddevelopmentofthewldeconomytechnology，customerneedschangedenmously.Finsuranceindustry，theoveralldevelopmentlevelservicemarketingconcepthavebeenfa

3、rfrombeingabletomeettherequirementsofmodemmarketeconomy，thegapwithinternationallyrenownedenterprisesisincreasinglyobvious.Thisrequiresthatinsuranceindustryshouldestablishservicemarketingconceptsfocusingonserviceencounter

4、.Byunderstingcustomervalueientation，improvingcustomerperceivedvalueachievingcustomersatisfaction，finallywecanwincompetitiveadvantagelongtermprofits.Thispaperattemptsthroughserviceencounter，thecrelationbetweencustomersati

5、sfactionresearchtoundersthowsuccessfulPinanInsurancecompanycreateaconsumerexperience.InthispapersumuptheimpactofvariousconstituentelementsofmarketingexperiencethroughconsumptionofNingboPinanInsurancecompanycustomersatisf

6、actionsurveydatausingSPSSdataanalysissoftwaretoconductadeiveanalysisreliabilityanalysisvalidityanalysisfactanalysisregressionanalysisempiricalanalysisCustomers’commentofservicequalityissignificantcrelatedwiththefactssuch

7、asprofessionalqualityserviceattitudereparteeabilityserviceimagemanagementofinternalenvironmentselfhelpfacilities’servicequality.Basedontheconclusioncombiningthestatusofmobilecommunicationservicesthisarticleputsfwardviews