航空公司收益管理中旅客艙位選擇行為研究.pdf

1、南京航空航天大學碩士學位論文航空公司收益管理中旅客艙位選擇行為研究姓名：王春蘭申請學位級別：碩士專業(yè)：交通運輸規(guī)劃與管理指導教師：朱金福20060301航空公司收益管理中旅客艙位選擇行為研究 iiAbstract Along with fierce competition in air transportation market, many airlines are seeking out the methods that can in

2、crease revenue and promote competition. This makes the revenue management system become popular in domestic market. This paper brings forward analytical groping study on the problem of airline passenger classes choice be

3、haviour, which is based on the revenue management theory and bands together the theory of passenger choice behaviour. The aim of this paper is to develop a passenger classes choice model from the view of passenger choice

4、 theory. The main content of this paper includes the following aspects: Firstly this paper reviews the history of revenue management, discrete choice model and PODS passenger choice model. Then gets the factors that have

5、 an influence on passenger choice from the view of consumer choice theory and analyzes passenger preferences of all classes by the use of utility theory, and then expatiate on the research meanings in both theory and pra

6、ctice. Thirdly, with the use of discrete choice model and AHP, in this paper, we develop a passenger classes choice model and solve it. Finally, this paper gives an example to use the model and gets a conclusion that the