HS公司員工忠誠度提升策略研究.pdf

1、分類號(hào)——／1111111／llllllUllllllllllfllllllfJIII／lll／Y3432537指導(dǎo)教師姓名：申請(qǐng)學(xué)位級(jí)別：埸H1太譬YANGZHOUUNIVERSITY碩士學(xué)位論文學(xué)號(hào)嗵Z!量Q璺2璺密級(jí)——(全日制專業(yè)學(xué)位)HS公司員工忠誠度提升策略研究李源碩士論文提交日期：墊衛(wèi)j』山量旦論文答辯日期：2Q!壘生量旦至壘旦學(xué)位授予單位：塹劌盤堂學(xué)位授予曰期：2Q!璺生魚月呈Q旦答辯委員會(huì)主席：2018年6月Abstr

2、act工IISincethetwenty—firstCenturywiththerapiddevelopmentoftheglobalautomotiveindustryandtheimprovementofpeople。Slivingstandards，theglobalmarketdemandforautomobilesisbecomingmoreandmorelargeDuetocatchinghistoricalopportun

3、ities，Chinahasconstantlybroughtinnewtechnologies，expandeditsscaleandachievedleapingdevelopmentbyutilizingitsowncostadvantagesandhasbecomeanimportantpartoftheglobalautomotiveindustrysystemDuetothehotdevelopmentofChina’Sau

4、tomobilemarket，themarketsharebetweendomesticandforeignautopartscompanieshasbeengeneratedMostofdomesticcompaniesarescientificandtechnologicalcompaniesTheynotonlyneedtocompetewithinternationalbusinessgiantsbutalsocompetewi

5、thothercompanieslikethemselvesinthesameindustryOnthesurface，thesecompetitionsarethecompetitionoftheproductandthecompetitionofthebrandButinthefact，thesecompetitionsarethecompetitionofthetalentandthestrengthoftheproductR&D

6、Wemustrealizewhocangrasptheadvantagesofcoretechnologyandtalent，whocanoccupyafavorablepositioninthecompetitionTherefore，forthesetechnology—basedcompanies，howtetaintalentsandimprovetheirloyaltyisveryimportantforgainingprod

7、uctprofitsandexpandingtheirlivingspaceThisresearchisbasedonHScompany1wanttofindoutthefactorswhichaffectemployeeloyaltyofHScompanyBesides，IhadreadalotofdomesticsandforeignliteraturesandlearnttherelatedtheoryknowledgeImade

8、asystematicresearchonthecurrentsituationandinfluencingfactorsofemployeeloyaltyinHScompanybyusingquestionnaireandinterviewThenusedSPSSV220softwaretoanalysisdatafromthequestionnaireTheresultshowsthatemployeeloyaltyofHScomp

9、anyisatalowerlevelRewardingandwelfare，traininganddevelopment，jobsatisfaction，corporateculture，workingenvironmentandcompanydevelopmentprospectsarethemainfactorsthataffectemployeeloyaltyofHScompanyFinallybasedontheresultso

10、fquestionnaireandinterviewandcombinedwithHScompany。Sactualsituation，myresearchputsforwardsomestrategiestoimproveHScompanyemployeeloyaltysuchastotakeupacompetitivesalarystrategy，tosharetheenterprisesprofitswithemployees，t

11、oimproveworkwelfareandimplementpeople—orientedmanagementprinciples，toestablishreasonabletrainingmechanismandpositionpromotionmechanism，todoagoodmanagementofstaffrecruitmentanddimission，tobuildupsignificancecompanyculture