簡介：北京交通大學碩士學位論文提升我國航空企業(yè)核心競爭力的研究姓名苑玉節(jié)申請學位級別碩士專業(yè)企業(yè)管理指導教師常丹20050301北京交通大學碩士學位論文ABSTRACTHOWTOMAKETHEENTERPRISEBEMOREEFFICLENTANDCANTINUALDEVELOPMENTISAPROBLEMOFMANAGERANDENTERPRISERINTHECOMPETITIREMARKET，WEKNOWTHESEPERMANENTSUCCEEDENTERPRISE，SUCHASNOKIA，SIEMENS，DUPONTASTHESAMETIME，WETAKENOTICEOFTHOSEFAMOUSFAILINGGROUP，SUCHASHYUNJU，ENRONANDWHYAPPEARTHEDISPARATEPHENOMENONTHECONCEPTOFCORECOMPETENCEMAYCONVECTIVELYEXPLAINCORECOMPETENCEISCOMPETITIVECAPABILITY，ANDTHISCAPABILITYISSPECIALANDDIFFICULTTOCOPY，WHICHISTHERESOURCEANDMOTIVITYTOBESUPERIORITYSOTHEAPPLICATIONRESEARCHOFCORECOMPETENCEISVERYEXIGENTTOOURENTERPRISETOPARTICIPATEININTERNATIONALCOMPETITIONWITHTHEGLOBALINTEGRATIRE，ALLIANCE，COLLECTIVIZEANDTHESKYOPENING，CHINACIVILAVIATIONWILLFACEFLINTYTRIBULATION，SOOURENTERPRISEMUSTIMPROVECORECOMPETENCEURGENTTOBUIIDUPINTERNATIONALCOMPETENCEATTHEPRESENTTIME，THETHREEAIRWAYSFINISHEDCOMBINATIONSEEMINGLY，BUTTHEREISALONGWAYTOBEINTEGRATIREINDEEDCOMPETITIONISVERYSTINGINGINTHEDOMESTICMARKET，BUTTHEMEANSISVERYSINGLEANDDOSE，USUALLYBYLOWERINGTHEPRICEORINITIATINSPRICEWARIN2003，YANGYUANYUAN，THEDIRECTORGENERALOFCLV兒AVIATION，ANNOUNCEDTHATCHINACIVILAVIATION’SSTRUGGLINGGOALISFROMBIGTOSTRONGINTHECOMINGTWENTYYEARSBUTSTRONGCOUNTRYISNOTONLYEMBODYINQUANTITY，BUTALSOEMBODYINOUALITYSOWEMUSTSTUDYTHEEXPERIENCETHATNATIONALSUCCEEDAIRLINECOMPANY，CONFIRMOURCOMPETITIRESTRATEGY，ADVANCEKEYESSENTIALOFCIVILAVIATION，REFORMMANAGEMENTMODE，ANDBUILDUPOURCOMPANY’SCORECOMPETENCEACCORDINGLYMAKEOURCOUNTRYFROMBIGTOSTRONGINCIVILAVIATIONKEYWORDSCORECOMPETENCECOMPETITIVESTRATEGY，KEYESSENTIALOFINDUSTRY，MANAGEMENTMODE

簡介：上海交通大學碩士學位論文中國國際航空公司品牌發(fā)展戰(zhàn)略姓名范何云申請學位級別碩士專業(yè)工商管理MBA指導教師孟憲忠20050108BRINGSTRATEGYOFAIRCHINAABSTRACTWITHTHEAMAZINGDEVELOPMENTOFTHEECONOMYINCHINANOWADAYSCHINAAIRLINEINDUSTRYASTHEVANEOFMACROENVIRONMENTISADVANCINGWITHBIGSTRIDESAFTERTHERESUMPTIONTOWTOOFCHINATHESKYABOVETHETERRITYISABOUTTOOPENUPTOTALLYTOTHEBIGBROTHERSWLDWIDETHEFIERCECOMPETITIONINDOMESTICMARKETISTURNINGGLOBALWILLNATIONALBRSSTILLSURVIVETHEBESIEGEMENTOFALLTHEPOWERFULFEIGNBRSIFNOTFTHEADEQUATEBRINGMINDSMANAGEMENTSKILLSAFTERTHEDEFINITIONOFBRINTHEFIRSTCHAPTERTHEMAJFACTSOFTHEDEVELOPMENTINCHINAAIRLINEINDUSTRYAREPRESENTEDINTHESECONDONEASWELLTHEEXPLANATIONOFTHEIMPTANCEOFBRTOCHINESEAIRLINESSINCEABRCAN’TBEEVOLVEDINASUNSETINDUSTRYALSOTHEBRINGPROCESSNEEDTHEINVOLVEMENTOFSOMESPECIFICCPATIONTHEWRITERMAKESTHEINTRODUCTIONOFAIRCHINAINCHAPTER3BYEMPLOYINGTHEMICHAELPTERSFIVEFCESMODELTHECOMPETITIVEANALYSISOFAIRCHINAISCONDUCTEDTOBETTERUNDERSTTHEINDUSTRYCONTEXTINCLUDINGINDUSTRYCOMPETITSPOTENTIALENTRANTSBUYERSSUBSTITUTESSUPPLIERSALSOACONCISEDEVELOPMENTSTRATEGYOFAIRCHINAISCONCLUDEDBYUSINGSWOTANALYSISMETHODCHAPTER4ISTHEMOSTIMPTANTPARTOFTHETHESISTHEWRITERELABATESTHEMAINSIDEASABOUTBRMANAGEMENTTHROUGHTHEASPECTSOFBR

簡介：中國分類號F8309密級單位代號11903學號02720212上海大學⑧碩士學位論文SHANGHAIUNIVERSITYMASTER’STHESISL題以現(xiàn)代物流理念整合目我國航空貨運作者學科專業(yè)導師完成日期』重擔一鎣產業(yè)經濟學鱧量儉二零零四年十二月ABSTRACTWITHTHEDEVELOPMENTOFECONOMICALGLOBALIZATION，THEMANUFACTURERSPRODUCECOMMODITYALLAROUNDTHEWORLDTHEENTERPRISESFOCUSMOREATTENTIONONTHEIROWNCOREBUSINESSASARESULT，THEYOUTSOURCETHEIRLOGISTICSOPERATIONANDREQUESTFORONE。STOPANDINTENSIVESERVICECOMPUTERINDUSTRYASAREPRESENTATION，HIGHTECHINDUSTRYHASHIGHERVALUEADDED，SHORTERLIFECYCLEANDNEEDFASTERRESPONSETHEREFORE，INMANYCASES，AIRTRANSPORTATIONISTHEIRFIRSTCHOICE，WHICHPROVIDESNEWOPPORTUNITYFORTHEDEVELOPMENTOFAVIATIONLOGISTICSOBSERVEDHUGEPOTENTIALOFAIRFREIGHTMARKETINCHINA，F(xiàn)OREIGNAVIATIONCOMPANIESHAVEMADEGREATSTRIDESFORWARDTOCHINA’SAVIATIONLOGISTICSINTHEPASTSEVERALYEARSNONETHELESS，CHINA’SAIRFREIGHTENTERPRISESTILLQUITELIMITEDTHEIREFFORTSINPROVIDINGTRADITIONAL，THEAIRPORTTOTHEAIRPORTTRANSPORTATIONANDDON’THAVEDEEPMASTEROFTHEIDEAOFAIREARTHINTEGRATEDSUPPLYCHAINOPERATIONANDCAN’TMEETCUSTOMER’SDEMAND一“ONESTOP”ANDINTENSIVESERVICEBASEDONTHETHEORYOFMODERNLOGISTICS，THISPAPEREXPLOREDTHEIDEATHATTHEESSENCEOFLOGISTICSWASTOINTEGRATERESOURCES，TOPURSUEHIGHVALUEADDEDANDTORAISEECONOMICALEFFICIENCYOFENTERPRISESTHROUGHSUPPLYCHAINMANAGEMENTTAKINGTHEAIRFREIGHTENTERPRISESASTHEENTERINGPOINT，THEPAPERSTUDIEDTHEPRESENTSTATUSANDTHEDEVELOPMENTOFTHEDOMESTICANDFOREIGNAVIATIONINDUSTRYANDDREWTHECONCLUSIONTHATCHINA’SAVIATIONLOGISTICSENTERPRISESSHOULDESTABLISHTHEAIRNETWORK，EARTHNETWORKANDINFORMATIONII

簡介：重慶大學碩士學位論文成都航天模塑公司績效考核體系研究姓名肖辛忠申請學位級別碩士專業(yè)工業(yè)工程指導教師柴毅20050101里鏖盔蘭王壁堡主堂垡墮塞_蘭塑翌摘要隨著人類避入蓿崽融代以及知識經癆靜黌來，入力資源簌社會進步、綴緩生存發(fā)展中起著基礎性、戰(zhàn)略性、決定性的作用。如何管理好企業(yè)的人力資源，最大限度的發(fā)揮個人的麓慧和團隊的創(chuàng)造力，是現(xiàn)代企業(yè)管理的核心內容，楚提蒸勞動璽產率，繕藉囂濾熬最有效途徑，是保騖眾邂孩，凸競爭力瓣優(yōu)勢襞程?？冃Э己司团瓕T工的工作結果和工作行為表現(xiàn)等進行評價，其翻的是為了檢駿員工的德才袋現(xiàn)和工作業(yè)績，激勵監(jiān)督備類人員提漸素質，認黧履行職責；同時也是為了發(fā)現(xiàn)工傳中弱闋題與缺陷，漢提毫生產與管理水平。當蔚大多數企韭對員工的績效弩棱只是注重對工乍任務的完成情況邋行評價，其主鼴作用是監(jiān)督、控制。這些融遠遠不能滿足當前企業(yè)的管理要求。論文從企韭的生存與發(fā)展出發(fā)，論述了在企業(yè)完成各聯(lián)工作任務以寅現(xiàn)企業(yè)的目標的過程中，遴遙績效考孩發(fā)籜密導自、激鬃約終爰影藏鐃秀夔金照文純，形成瓣結合作、積極創(chuàng)新的工作氛圍以提高企她的潛力和競母能力。論文討論了建立科學合理的績效考核體系、蜜施考核、考核結果的使用。蘑述了霞續(xù)效考棱發(fā)揮京應專數傳鼴，建立秘學黲考菝體系，攢蹬考核摻器黲礁立是關鍵。文章麗對強調了周邊績效農績效考核中的重要性，搔出了當前考核中對周邊績效重視不夠帶來的危害，掇出了把周邊績效與任務績效共同考核的方法。論文戮戒豁簸天蒺麓觳癸有疆公霹為鍘，對滋王偌程務必孛心靜續(xù)效考孩髂系存在的問題進行了研究分析，通過朦次分析的方法確定考核攢標權重，并遴用模糊綜合評判法進行評判，提出了將鑷務績效和周邊績效分別考核、分別激勵的考棱方法，建立了瑟囊寒寒靛耨戇考核囂系。羲戇鴦棱終系不僅怒金整懿當魏鄹益積未來剃益結合起來，而且把企業(yè)的需求和員工的需求結合了起來，有效嫩解決了以任務為中心的考核體系存在的問題。關鍵詞人力資源管理，績效考核，任務績效，周地績效

簡介：南京理工大學碩士學位論文航天晨光金屬軟管公司金屬軟管產品營銷策劃姓名郭兆海申請學位級別碩士專業(yè)工商管理指導教師俞安平20041101MBA論文航天晨光金屬軟管公司金屬軟管產品營銷策劃ABSTRACTFROMTHEANGLEOFPRACTICALMARKET，THISPAPERPROVIDESASTUDYOFMARKETPLANNINGOFFLEXIBLEMETALHOSEFORCHENGUANGAEROSPACE，ASTATEOWNEDLISTEDCORPORATIONTHERISEANDDEVELOPMENTOFMETALHOSEOFSTAINLESSSTEEL，WHICHISANEWLYDEVELOPINGPRODUCT，THEINTERIORANDEXTERNALFACTORSAFFECTINGITSSALES，ANDTHEMAINCOMPETITORSFROMHOMEANDABROADAREANALYZEDHERESWOTANALYSISOFCHENGUANGMETALHOSECORPORATIONHASALSOBEENDONEONTHISBASIS，AMARKETINGDESIGNINGPROGRAMFORMETALHOSEOFSTAINLESSSTEELWITH4P’SINTHISARTICLEISPROPOSEDMARKETINGISADYNAMICALANDCOMPLICATEDPROCEEDING，ANDWILLBEAFFECTEDBYMANYFACTORSINTHEEXECUTION，SUCHASPRODUCT，PRICE，PROMOTION，SERVICE，PUBLICRELATIONS，ETCINTHISARTICLE，THESEFACTORSAREEMPHASIZEDINTHEDESIGNOFMARKETINGSTRATEGYSOASTOPROVIDEACOMPLETEPROJECTFORMARKETINGOFTHEPRODUCTFURTHERMORE，THEAPPLICATIONOFINTERNETMARKETINGDEVELOPEDINTHEENDOFLASTCENTURYANDCUSTOMERMANAGEMENTCONTROLAREEXPLOREDINORDERTOPERFECTTHECONTENTOFTHISARTICLEFROMTHEANGLEOFPRACTICALMARKET，THISPAPERPROVIDESASTUDYOFMARKETPLANNINGOFFLEXIBLEMETALHOSEFORCHENGUANGAEROSPACE，ASTATEOWNEDLISTEDCORPORATIONTHERISEANDDEVELOPMENTOFMETALHOSEOFSTAINLESSSTEELANEWDEVELOPINGPRODUCT，THEINTERIORANDEXTERNALFACTORSAFFECTINGITSSALES，ANDTHEMAINCOMPETITORSFROMHOMEANDABROADAREANALYZEDHERESWOTANALYSISOFCHENGUANGMETALHOSECORPORATIONHASALSOBEENDONEONTHISBASIS，WEPROPOSEAMARKETINGDESIGNINGPROGRAMFORMETALHOSEOFSTAINLESSSTEELWITH4P’SINTHISARTICLEFURTHERMORE，THEAPPLICATIONOFINTERNETMARKETINGDEVELOPEDATRUMOFTHECENTURYANDCUSTOMERSMANAGEMENTCONTROLAREEXPLOREDINORDERTOFILLTHISARTICLEKEYWORDSFLEXIBLEMETALHOSEPRODUCT；MARKETANALYSIS；MARKETPLANⅡ

簡介：哈爾濱工業(yè)大學管理學碩士學位論文摘要航天技術是一個國家科技實力、國防實力和綜合國力的重要標志之一。航天企業(yè)質量管理是航天技術開發(fā)與應用的重要保障。航天企業(yè)質量戰(zhàn)略又為航天企業(yè)質量管理指明了方向，并提供了行動指南。中國航天科工集團公司是一家主要從事多種戰(zhàn)略和戰(zhàn)術導彈武器系統(tǒng)、運載火箭、人造衛(wèi)星的研制和生產的國有大型企業(yè)。本文對中國航天科工集團公司的質量戰(zhàn)略進行了研究。本文首先介紹了中國航天科工集團的基本狀況和質量管理沿革，并歸納總結了質量管理的前沿成果，然后，闡述了質量管理的主要理論和質量戰(zhàn)略理念，并且，針對中國航天科工集團公司質量管理的實際情況分析了質量管理中存在的主要問題并進行了質量戰(zhàn)略環(huán)境和需求分析，在此基礎上，設計了中國航天科工集團公司的質量戰(zhàn)略總體思路，并結合中國航天科工集團公司所屬單位的質量管理實踐經驗提出了七項具體實施策略。根據理論聯(lián)系實際的研究路線，本文通過對中國航天科工集團公司質量管理現(xiàn)狀的深入剖析，挖掘出質量管理體系、質量基礎管理和型號研制生產中存在的主要問題，剖析了中國航天科工集團公司的質量戰(zhàn)略需求，設計了包括指導原則、戰(zhàn)略方向、短期目標、中長期目標在內的中國航天科工集團公司質量戰(zhàn)略總體思路，提出了完善質量管理體系、樹立大質量觀念和人本觀念等七項具體實施策略。中國航天科工集團公司質量戰(zhàn)略總體思路為質量管理工作指明了前進的方向，同時，中國航天科工集團公司質量戰(zhàn)略實施策略又為質量管理工作提供了切實可行的行動指南。中國航天科工集團公司質量戰(zhàn)略的設計與實施必將進一步推動航天企業(yè)質量管理工作。關鍵詞質量管理質量戰(zhàn)略航天科工集團哈爾濱工業(yè)大學管理學碩士學位論文IMPLEMENTATIONOFCASICSQUALITYSTRATEGYWILLSURELYIMPELQUALITYMANAGEMENTINSPACEENTERPRISEFURTHERKEYWORDSQUALITYMANAGEMENTQUALITYSTRATEGYCASIC

簡介：哈爾濱工業(yè)大學碩士學位論文我國航天項目風險管理研究姓名曲大偉申請學位級別碩士專業(yè)管理科學與工程指導教師安實20050501，。，。，』室壘些箜鎏鯊塑鎏壘。。。。一ABSTRACTASONEOFTHEMOSTSIGNIFICANTCHARACTERISTICSOFAEROSPACEPROJECTS，HIGHRISKSHAVEMADERISKMANAGEMENTONEOFTHEMOSTIMPORTANTSTEPSINAEROSPACEPROJECTMANAGEMENTGENERALAEROSPACEPROJECTSHAVETOFACETECHNOLOGYRISK，SCHEDULERISKCOSTRISKHUMANFORCERISKANDMANAGEMENTRISKANDSOONINTHERECENTYEARS，DUETOLACKOFEFFECTIVERISKMANAGEMENTMECHANISM，THEDEVELOPMENTOFAEROSPACEPROJECTSHASBEENIMPEDEDFORALONGTIMEASFORTHEAEROSPACEPROJECTSINCHINAWHICHAREREGULATEDBYTHEGOVERNMENTRISKMANAGEMENTISALSOINADEQUATEINTHEEARLYSTAGEOFTHEPROJECTSLACKSTHEPLANNINGOFTHERISKSANDCOMPREHENSIVERISKANALYSIS；INTHEMIDDLEOFTHEPROJECTS，THEREISNOASERIESOFCONTROLLINGMEASUREMENTSBEINGDEVELOPEDCONSEQUENTLYITISQUITENECESSARYFORCHINA’SAEROSPACEPROJECTSTODEVELOPASYSTEMATICRISKMANAGEMENTMETHODACCORDINGTOTHEPROCEDUREOFPROJECTRISKMANAGEMENTTHISTHESISFIRSTLYSTUDIESTHEIDENTIFICATIONOFTHEAEROSPACEPROJECTITINTRODUCESTHEPROCEDUREOFTHERISKIDENTIFICATIONANDTOOLSANDANALYZESTHEVARIOUSRISKSANDITSCHARACTERISTICS，WHICHTHEAEROSPACEPROJECTSSHOULDFACESECONDLY，ITCONDUCTSALLANALYSISOFTHEAEROSPACEPROJECTRISKSBASEDONBAYESIANPROBABILITYTHEORYITANALYZESTHEPROJECTRISKPROBABILITYESTIMATIONASFORTHERISKEVALUATION，ITUSESAMETHODOFFUZZYHIERARCHYPROCESSWHICHENDSUPWITHAMODELOFDYNAMICRISKEVALUATIONTHEN，THISPAPERPROPOSESADYNAMICMODELOFRISKEONTROUINGFORAEROSPACEPROJECTS，ANDSTUDIESTHEALLKINDSOFRISKCONTROLLINGSTRATEGIESFINALLYTHISPAPERESTABLISHESAGENERALRISKMANAGEMENTSYSTEMFORCHINA’SAEROSPACEPROJECT，WHICHSOLVESTHESITUATIONOFLACKINGEFFECTIVERISKMANAGEMENTINCHINAKEYWORDSRISKMANAGEMENT，AEROSPACEPROJECT，RISKEVALUATIONRISKCONTROLLING

簡介：四川大學碩士學位論文SC航空公司西部支線航空市場營銷策略研究姓名張昊申請學位級別碩士專業(yè)工商管理指導教師蔡小于20050101ANALYSISANDRESEARCHONTHEWESTERNCHINAREGIONALAVIATIONMARKETINGOFSCAIRLINESGRADUATESTUDENTZHANGHAOSUPERVISORCAIXIAOYUABSTRACTWJTHHIGHGROWTHOFCHINESEECONOMYANDTHEDEEPENINGOFWESTERNDEVELOPMENT，RELYONTHEABUNDANTTOURISTRESOURCES，THEREGIONAAVIATIONMARKETOFTHEWESTERNCHINAHASENTEREDFASTGROWTHSTAGE，BUTTHELAGGING0FNATIONAIIELEVANTPOLICIES，THEUNREASONABLEARRANGEMENTOFTHEREGIONALAIRPORTANDTHEHIGHOPERATIONCOSTOFAIRLINESISSTILLLIMITINGTHERAPIDDEVELOPMENTOFWESTERNREGIONAAVIATIONANDWITHTHEEIVILAVIATIONMARKETREFORMTHECOMPETITIONOFWESTERNREGIONALAVIATIONWILLBEFIERCERUNDERTHISSITUATIONHOWSHOUIDSCAIRNNESCONSOLIDATEANDINCREASEONE’SOWNSHAREINTHEWESTERNREGIONALAVIATIONMARKETHOWTOOBTAINMOREDEVELOPMENTANDHOWTOSERVEFORLOCALECONOMYDEVELOPMENTBETTERING，THISPAPERAPPLYTHESWOTMETHODTOANALYZETHESTRENGTHS，WEAKNESSES，OPPORTUNITIESANDTHREATENSOFSCAIRLINESINTHEWESTERNCHINAREGIONALAVIATIONMARKET，PUTFORWARDTHEOPINIONINMARKETINGSTRATEGYOFSCAIRIINESINSUCHMARKETKEYWORDSREGIONALAVATIONANALYSISMARKETLNGSTRATEGY

簡介：根據我固民航維修業(yè)的發(fā)展狀況，得出了天津維修基地應采取的總體競爭戰(zhàn)略。最后，論文在企業(yè)的組織結構調整、人0‘的激勵機制等四個方面，提出了實施競爭戰(zhàn)略的對策，從而保證天津維修基地總體發(fā)展戰(zhàn)略的實現(xiàn)。論文從戰(zhàn)略的高度為轉型過程中的國航天津維修基地指出一條切實可行的發(fā)展道路。而本文的分析方法和結論對處于同樣境況下的國內其他民航維修企業(yè)也具有一定的參考價值。關鍵詞民航重組競爭優(yōu)勢；SWOT分析

簡介：上海交通大學碩士學位論文試論上海航空樞紐在民航全球化背景下的建設特征姓名孫永強申請學位級別碩士專業(yè)公共管理指導教師葉江20050612ONTHECONSTRUCTIONCHARACTERISTICSOFSHANGHAIAVIATIONHUBAGAINSTTHEBACKGROUNDOFAVIATIONGLOBALIZATIONABSTRACTINORDERTOACHIEVETHEGOALOFGOINGBEYONDFROMAHUGEAVIATIONCOUNTRYTOANAVIATIONPOWER，THECIVILAVIATIONADMINISTRATIONOFCHINACAACQUICKENSTHEPACEOFDRIVINGSTRATEGYOFPROMOTINGCHINATOBEANAVIATIONHUB。SHANGHAI，ASAREGIONWITHTHEFURTHESTDEVELOPPOTENTIALINECONOMY,FINANCE,TRADEANDTRANSPORTATIONINCHINA，RESPONDSTHENATIONALSUMMONSACTIVELYANDMAKESGREATEFFORTSTOCONSTRUCTSHANGHAIAVIATIONHUB。HOWTOCORRECTLYUNDERSTANDANDSPEEDUPTHECONSTRUCTIONOFSHANGHAIAVIATIONHUBUNDERTHEAVIATIONGLOBALIZATIONISANISSUESTUDIEDINTHISARTICLE。CURRENTSTATUSOFFOREIGNSPECIFICLARGESCALEHUBSWASINTRODUCEDFIRSTANDCOMPARISONOFHUBCONSTRUCTIONINITIATIVEWASMADELATER，ONTHEBASICOFWHICHROLEANDFUNCTIONOFGOVERNMENTISANALYZEDPRELIMINARILY，ASWELLASTHERELATIONSHIPOFCOOPERATIONANDTASKALLOCATIONBETWEENCONSTRUCTIONATTENDEES。EACHCONSTRUCTIONCHARACTERISTICSWEREDISCUSSEDFURTHERMOREINCLUDINGINTRODUCTIONOFRELATEDFACILITIES。ATTHEEND，RELATEDSOLUTIONSANDSUGGESTIONSWEREPUTFORWARD，ESPECIALLYOFTHEPOLICYSUPPORTFROMCENTRALGOVERNMENT，WITHCOMBINATIONTOCURRENTSTATUSOFSHANGHAIAVIATIONHUBANDNECESSITIESFORCITYDEVELOPMENT。OWNVIEWONHOWTOEXPANDTHEVISIONTODEVELOPINTERNATIONALMARKETISPRESENTEDTOO。ITISBELIEVEDTHATTHEARTICLECONTRIBUTETOTHECONSTRUCTIONOFSHANGHAIAVIATIONHUB。KEYWORDSAVIATIONHUB，GLOBALIZATION，CONSTRUCTIONCHARACTERISTIC

簡介：分類號密級壘ⅡUDC學號Q28Q3Q19中國民用航空學院碩士學位論文航空客運收益管理中座位容量控制的模型與估算方法研究生姓名導師姓名盥昱蛔坐麴撞申請學位級別亟學科專業(yè)名稱壘些筐理堂所在院系萱堡堂醫(yī)論文答辯日期QI堡Q旦91旦一一一旦墾星墮至蘭墮堡土堂垡芝苧ABSTRACTREVENUEMANAGEMENTISDISCRIBEDASTOSELLTHERIGHTSEATSTOTHERIGHTCUSTOMERSATTHERIGHTPRICEINTHERIGHTTIMEANDWITHITCOMPANIESCANGAINMAXIMUMREVENUEFROMTHESALEOFTHEIRPRODUCTSINAIRLINECOMPANIES，REVENUEMANAGEMENTISDEFINEDASTOSELLTHEIRFIGHTSEATSINTHEMOSTREASONABLEPRICETHROUGHEXERTINGFORECASTING，OPTIMIZINGANDSOON，ANDTOMAXIMIZETHEWHOLEREVENUEOFCOMPANIESSINCEAMERICAAIRLINECOMPANYFIRSTUSEDREVENUEMANAGEMENTSYSTEMIN1980’S，THEMOSTAIRLINECOMPANIESINTHEWORLDHAVETHINKEDMUCHOFREVENUEMANAGEMENTRESEARCHANDUSEDREVENUEMANAGEMENTSYSTOMONEBYONEACCORDINGTOINVESTIGATION，REVENUEMANAGEMENTNMYADDTHEREVENUEOFAIRLINECOMPANIESABOUTTHEPERCENTAGEOFTHREESEVENUEMANAGEMENTISANEWKINDOFMANAGEMENTANDMARKETINGSTRATEGIESACCORDINGTOTHEOPERATIONCONTROLMEANSOFAIRLINECOMPANIESANDDEVELOPMENTOFREVENUEMANAGEMENT，THESTUDYINGCONTANTOFREVENUEMANAGEMENTINCLUDESFORECASTING，OVERBOOKING，SEATINX’ENTORYCONTROLANDPRICINGANDAMONGTHEM，SEATINVENTORYCONTROLISTHECOREOFREVENUEMANAGEMENTITOBTAINSDATAFROMPRICING，SETTLEMENTSYSTEM，OVERBOOKINGSYSTEM，F(xiàn)ORECASTINGSYSTEM，F(xiàn)IGHTPROGRAMSYSTEMANDBOOKINGSYSTEM，ANDOPTIMIZESTHEM，ANDTHENOUTPUTSOPTIMIZINGSEATDISTRIBUTIONPROJECTSTOBOOKINGSYESTEMWITHTHECONSTRUCTIONANDDEVELOPMENTOFHUBANDSPOKESYSTEMOFMOSTAIRLINECOMPANIESNETWORKSINTHEWORLD，ESTIMATINGMETHODSOFSEATINVENTORYCONTROLBEINGUSEDMOSTLYAREINTHECONDITIONOFROUTENETWORKACCORDINGTOTHEDEVELOPMENTOFINTERNATIONALANDOURCOUNTRY’SAVIATIONTRANSPORTATION，THEAUTHOR’SRESEARCHEMPHASISISSEATINVENTORYCONTROLESTIMATINGMETHODSINTHECONDITIONOFROUTENETWORKINTHISDISSERTATIONSEATINVENTORYCONTROLESTIMATINGMETHODSBEINGUSEDINTHEWORLDWILLBEPARTICULARLYINTRODUCEDANDTHEIRSHORTCOMINGWILLBEPOINTEDOUTANDTHEN，ONTHEBASISOFIT，TWONEWESTIMATINGMETHODSOFSEATINVENTORYCONTROLWILLBEPROPOSEDAVERAGEFORECASTINGDEMANDBINATECOMPARATIONMETHODBASEDONMINIMUMSQUREOFWEIGHTANDAVERAGEFORECASTINGDEMANDBINATECOMPARATIONMETHODBASEDONEIGENVECTORTHEAUTHORANALYZEFACTUALDATAOFAIRLINECOMPANIES，ANDCOMPARESESTIMATINGRESULTSOFTWONEWMETHODSWITHTHOSEOFESTIMATINGMETHODSBEINGUSEDINCOMPANIESFROMIT，WECANSEETHATTHEVALUEOFTWONEWMETHODSISBETTERCLOSETOTHEVIRTUALVALUEINADDITION，TWOMETHODSALGORITHMARESIMPLEANDEASYTOACCOMPLISHKEYWORDSREVENUEMANAGEMENT；SEATINVENTORYCONTROL；NETWORKREVENUEVALUE；ROBUSTNESS；EMSRB

簡介：北京交通大學碩士學位論文山東航空公司客戶服務的現(xiàn)狀及發(fā)展戰(zhàn)略研究姓名蘇中民申請學位級別碩士專業(yè)工商管理指導教師張文杰20050301北京交通大學碩士學位論文第五部分運用先進的管理理論和方法，結合作者的工作和研究，分析了山航在實施客戶服務戰(zhàn)略過程中應該采取的措施，明確了實施客戶服務戰(zhàn)略應該注意的關鍵問題，為實施戰(zhàn)略提供了一些切實可行的操作方法。第六部分是文章的總結部分，指出出于競爭發(fā)展的需要，山航迫切需要樹立一種優(yōu)秀的“超出顧客期望的服務質量”的公司形象并以此為核心打造公司的核心競爭力，創(chuàng)造優(yōu)于競爭者的競爭優(yōu)勢。作者希望本文能幫助山航迸一步找準市場定位，明確當前工作的中心任務，更好地把握局勢，抓住機遇通過實施有效的客戶服務戰(zhàn)略管理提高核心競爭力，贏得競爭優(yōu)勢實現(xiàn)真正意義上的可持續(xù)發(fā)展。不僅如此，作者更希望本文的一些觀點能對中國民航的真正市場化和國際化盡一份綿薄之力。關；2I嗣客戶服務；‘出略研究

簡介：西南財經大學碩士學位論文國內航空客運價格管理政策研究姓名羅偉麗申請學位級別碩士專業(yè)工商管理指導教師羅世傳20050501展的情況。第二章首先在簡要介紹馬克思主義的價格理論、市場供求理論、、價格機制的基本功能及發(fā)揮作用的條件的基礎上，運用西方經濟學中供給和需求以及供求彈性的理論分析了航空運輸業(yè)的供求特點，指出在航空運輸市場的供求都缺乏彈性的情況下，完全由供求來決定航空運價，有可能導致航空公司巨額虧損。第三章回顧了國內航空運價管理政策的變遷歷史，依據博弈論的方法分析了1998年國內航空公司惡性價格戰(zhàn)和當年國內民航業(yè)巨額虧損的原因，指出不具有強制性約束力的行業(yè)自律形式，是無法有效避免降價競爭的發(fā)生；惡性價格戰(zhàn)也不是當年航空公司業(yè)巨額虧損的唯一原因。對運價改革方案規(guī)定的現(xiàn)行運價管理政策從定價方式、基準價和浮動幅度的確定等方面進行了詳盡的分析，研究了國內航空客運價格的成本構成和水平，指出目前民航國內客運價格水平是合理的，但明顯存在著高價不夠高、低價不夠低的問題。第四章首先介紹了美國、巴西、德國政府對航空運價的管理，尤其對美國航空運輸業(yè)放松管制的歷程及其政策效果進行了詳細的分析，并指出了對我國航空運價改革的借鑒意義。其后提出了改進我國航空運價管理政策的建議。作者指出我國航空運價改革的進程與當前我國國民經濟發(fā)展水平和航空運輸業(yè)發(fā)展水平相一致的。雖然由航空公司完全自主定價應是我國航空運價改革的方向，但是運價目前在形成和水平變動等方面存在的問題并不是民航行業(yè)主管部門簡單地完全放開運價就能夠解決的。航空運價管理的改革應與國民經濟發(fā)展水平、國內航空運輸業(yè)的發(fā)展程度以及國內民航市場的發(fā)育相一致，任何航空運價管理方面的重大政策出臺都需要綜合考慮行業(yè)內外的環(huán)境，選擇適當時機。關鍵詞航空運價政策研究

簡介：哈爾濱工業(yè)大學碩士學位論文航天科工四院型號項目管理組織創(chuàng)新研究姓名張忠福申請學位級別碩士專業(yè)工商管理指導教師于渤20050601ABSTRACTORGANIZATIONINNOVATIONISTHESOURCEANDROOTOFALLTHEINNOVATIVEACTIVITIESINBUSINESSENTERPRISES．THEORGANIZATIONINNOVATIONOFSPACEPROJECTMANAGEMENTISTOESTATLISHANEWORGANIZATIONSYSTEMFORTHERDANDPRODUCTIONMANAGEMENTOFSPACEPROJECTS．THISISSUEISDEALTWITHTWOLEVELS．ONEISCONCEMEDWITHTHEORGANIZATIONFORMTHATISTAKENINTOABUSINESSUNITENGAGEDINRDANDPRODUCTIONOFSPACETRANSPORTATIONVEHICLESYSTEMS．THEOTHERTREATSTHECOORDINATIONRELATIONSBETWEENTHEBUSINESSUNITS．TOASPACETRANSPORTATIONVEHICLESYSTEM，THEORGANIZATIONFORMANDTHECOORDINATIONRELATIONSLAYABASISFORTHEORGANIZATIONSYSTEMFORTHERDANDPRODUCTIONMANAGEMENT．THE2L“CENTURYSEESAFUNDAMENTALCHANGEINTHEINSIDEANDOUTSIDEENVIRONMENTSOFCHINESESPACEINDUSTRY．THETRADITIONALORGANIZATIONFORMDOESNOTFITTHENEWSITUATION，INWHICHSEVERALSPACEPROJECTSARETAKENTOGETHERANDRESEARCHDEVELOPMENTCYCLESARESHORTENED．MODERNPROGRAMMANAGEMENTMETHODSANDMATRIXORGANIZATIONFORMAREVERYPOPULARINFOREIGNDEFENSEFIRMS，ANDTHEYAREALSOADAPTIVETOCHINESESPACEPROJECTSMANAGEMENT．BASEDONTHEMULTIPLESPACEPROJECTS，ARKETECONOMY,ANDINFORMATIONSOCIETY，THISPAPERANALYSESTHENECESSITYOF01¨NIZATIONALINNOVATIONFORSPACEPROJECTS．WITHTHEMODEMORGANIZATIONTHEORYANDORGANIZATIONALINNOVATIONTHEORY，LEARNINGFROMTHEEXPERIENCESOFFOREIGNCOMPANIES，THEPAPEREXPLORESANDRESEARCHESTHEORGANIZATIONALSYSTEMSOFCHINESESPACEPROJECTSMANAGEMENTINTHENEWERA，ANDPUTSFORWARDANEWMULTIPLEPROJECTSMATRIXORGANIZATIONFORM．KEYWORDSPROGRAMMANAGEMENT；ORGANIZATIONALINNOVATION；SPACEPROJECTMANAGEMENT．II．

簡介：78759L貴州大學2005屆碩士研究生學位論文貴州航天企業(yè)科技人才績效考核及激勵措施的研究學科專業(yè)至蜜萱理亟塑叁2研究方向厶力壅逐簧堡導師墨瞳塞研究生遭史中國貴州貴陽2005年4月關研究很少，尤其對該行業(yè)莽J支、才績效考核的正確量化方面的有關文獻更為稀少，而對科技人才績效考核的幣確量化又是企業(yè)采取相應激勵措施的基礎。因此，隨著軍工企業(yè)改制的逐步深入，貴州航天企蚴昨耐日L攀逗機，對科技人才進行正確的績效評估有相當的現(xiàn)實意義和緊迫陛。本文將針對航天企_K中科技、才所占比重大，而莽敝、才的有效開發(fā)與管理有最終決定企業(yè)的發(fā)展的特點，探索眭的對科技、，D的績效進行量化考核，并以此為依據采取相應的瀨蒯臘施，6而在最大程度E激活企業(yè)發(fā)展的本源_、力資源，進而形成企業(yè)的楊L資源促進企業(yè)的可持續(xù)發(fā)展。