簡(jiǎn)介：西北大學(xué)碩士學(xué)位論文紅星航天技術(shù)有限公司核心競(jìng)爭(zhēng)力研究姓名蔡永華申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師王正斌20040101題目航天技術(shù)有限公司核心競(jìng)爭(zhēng)力研究專業(yè)工商管理學(xué)員姓名蔡永華導(dǎo)師姓名王正斌學(xué)員簽名導(dǎo)師簽名摘要培育和提高核心競(jìng)爭(zhēng)力是我國(guó)企業(yè)增強(qiáng)競(jìng)爭(zhēng)力、獲取持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì)的長(zhǎng)期性戰(zhàn)略和途徑。紅星公司作為典型的技術(shù)型企業(yè)，核心技術(shù)是企業(yè)經(jīng)營(yíng)活動(dòng)中最為。甚貴的資源。紅星公司如何在激烈的市場(chǎng)競(jìng)爭(zhēng)中，正確認(rèn)識(shí)自己，抓住機(jī)遇，制定長(zhǎng)遠(yuǎn)的核心競(jìng)爭(zhēng)力戰(zhàn)略，對(duì)紅星公司保持競(jìng)爭(zhēng)優(yōu)勢(shì)具有重要的現(xiàn)實(shí)意義。本文通過對(duì)紅星公司自身存在的優(yōu)、劣勢(shì)研究，采取宏觀與微觀、定性與定量相結(jié)合的研究方法，力求制定出一種切實(shí)可行的核心競(jìng)爭(zhēng)力戰(zhàn)略。本文在對(duì)核心競(jìng)爭(zhēng)力戰(zhàn)略理論研究的基礎(chǔ)上，首先分析、研究公司面臨的機(jī)會(huì)與威脅，公司的優(yōu)勢(shì)與劣勢(shì)，并用外部要素評(píng)價(jià)矩陣對(duì)公司面臨的機(jī)會(huì)與威脅進(jìn)行評(píng)價(jià)，用內(nèi)部因素評(píng)價(jià)矩陣對(duì)公司內(nèi)部資源狀況進(jìn)行評(píng)價(jià)。然后用核心技術(shù)以別標(biāo)準(zhǔn)分析公司的核心技術(shù)。根據(jù)紅星公司核心競(jìng)爭(zhēng)力管理戰(zhàn)略的指導(dǎo)思想和原則，提出核心競(jìng)爭(zhēng)力構(gòu)建的戰(zhàn)略目標(biāo)，并提出核心競(jìng)爭(zhēng)力構(gòu)建的具體策略。最后，提出具體的核心競(jìng)爭(zhēng)力戰(zhàn)略的實(shí)施建議?！娟P(guān)鍵詞】核心競(jìng)爭(zhēng)力戰(zhàn)略紅星公司【論文類型】應(yīng)用研究

簡(jiǎn)介：上海交通大學(xué)碩士學(xué)位論文航空貨運(yùn)企業(yè)的經(jīng)營(yíng)戰(zhàn)略向第三方物流轉(zhuǎn)變姓名寧罕申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（MBA）指導(dǎo)教師徐麗群20040111上海交通大學(xué)MBA學(xué)位論文航空貨運(yùn)企業(yè)的經(jīng)營(yíng)戰(zhàn)略向第三方物流轉(zhuǎn)變2THEOPERATIONALSTRATEGIESOFAERONAUTICFREIGHTTRANSPTATIONENTERPRISESTOAPPLY3PLABSTRACTINTHEAGEOFTHEWLDWIDELOGISTICSTHEAERONAUTICFREIGHTTRANSPTATIONENTERPRISESHAVEREALIZEDTHEMEMEINTENSELYMARKETCOMPETITIONTHISPAPERDISCUSSESHOWTODEALWITHTHECHANGESCOMPETITIONLOGISTICSISANEWWAYFTHEDEVELOPMENTOFTHEAERONAUTICFREIGHTTRANSPTATIONENTERPRISESSOTHEYCANWIDENTHEIRTRADITIONALSERVICEINTOTHETHIRDPARTYLOGISTICSSERVICETHEYCANGAINPROFITSMARKETSPACEBYPROVIDINGOVERALLLOGISTICSSERVICESFTHECUSTOMSTHISPAPERFIRSTLYINTRODUCESTHEGROWTHTHEDEVELOPMENTOFLOGISTICSHOMEABROADINTRODUCESSOMECONCEPTIONSTHEIESSUCHASTHIRDPARTYSUPPLYCHAINMANAGEMENTSOONPOINTOUTTHEPRESENTPROBLEMSINTHEDEVELOPMENTOFTHEAERONAUTICFREIGHTTRANSPTATIONENTERPRISESAFTERANALYSISITCONCLUDESTHATITISABETTEROUTLETFTHEAERONAUTICFREIGHTTRANSPTATIONENTERPRISESTO

簡(jiǎn)介：同濟(jì)大學(xué)碩士學(xué)位論文全球化經(jīng)濟(jì)背景下航空港對(duì)城市發(fā)展的影響研究空港城對(duì)提高城市與機(jī)場(chǎng)競(jìng)爭(zhēng)力的作用姓名徐平利申請(qǐng)學(xué)位級(jí)別碩士專業(yè)城市規(guī)劃與設(shè)計(jì)指導(dǎo)教師吳志強(qiáng)于一平20040301全球化經(jīng)濟(jì)背景下航空港對(duì)城市發(fā)展的影響研究一空港城對(duì)提高城市和機(jī)場(chǎng)競(jìng)爭(zhēng)力的作用ABSTRACTBASEDONATHEORETICALANALYSISOFRESEARCHESCONCERNINGTHEGTOBALECONOMY，DEVELOPMENTOFAIRTRANSPORTATIONAIRPORTANDURBANDEVEIOPMENTTHISTHESIS打IESTOEXPLAINTHECONCEPTOF。AIRPORTCITY”ASWELLASITSEFFECTSONTHEAIRPARTITSELFANDURBANDEVELOPMENTINTHEGTOBAIECONOMYTIMEWITHANUMBEROFCASESTUDIESOF。AIRPORTDTY”THEPAPERMAKESOUTANEFFECTIVECOUNTERMEASURETOCHANNEIOFFTHEDEVELOPMENTOFAIRPORTINTHEFUTURETHEDISSERTATIONINCLUDESTHEFOLLOWINGFOURPARTSINTHEFIRSTPART，THISTHESISEXPLORESTHEHISTORYOFAIRPORTDEVELOPMENTINTHEWORLDASWELLASINCHIND，POINTSOUTTHEBACKGROUNDOFTHEGLOBALECONOMYANDAIRTRANSD0RTATONTHESECONDPARTDISSECTSTHEIMPACTOFTHEGIOBALECONOMYONURBANEVOLUTIONANDDOPESOUTTHECURRENTURBANDEVELOPMENTANDURBANCOMPETITIVENESSUNDERTHEGLOBALECONOMYINTHETHIRDPARTTHEDISSERTATIONANALYSESTHEWHOLEIMPACTOFTHENEWLYDEVELOPMENTOFAIRPORTSONURBANDEVELOP，DOPESOUTTHESTRATEGYTOIMPROVEAIRPORTCOMPETITIVENESSANDTHEWAYTODEVELOPAIRPORTSINTHE21CENTURYTHELASTPARTPOINTSOUTTHAT“AIRPORTCIHI”ISTHEOUTCOMEOFIMPROVINGTHERELATIONBETWEENAIRPORTCOMPETITIVENESSANDURBANDEVELOPMENT，ANALYSESCONTENTS，ESSENCES，NATURESANDAIMSOF。AIRPORTCITY”CONCEPT，ANDPUTSFORWARDMETHODSINPLANNINGANDDESIGNOFAIRPORTSKEYWORDSAIRPORT，。AIRPORTCITY”，GLOBALECONOMY，URBANDEVELOPMENTCOMPETITIVENESS2

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文某航空機(jī)載制造企業(yè)PLM系統(tǒng)規(guī)劃研究姓名劉小康申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師顏安20050501劃以及風(fēng)險(xiǎn)分析，得出了C企業(yè)PLM系統(tǒng)規(guī)劃的結(jié)論。筆者在該企業(yè)工作了十幾年，深知企業(yè)存在管理缺陷的危害，在當(dāng)今信息時(shí)代，怎樣提高企業(yè)競(jìng)爭(zhēng)力，提高企業(yè)管理水平，一直是我的夢(mèng)想，也是寫作此文的初衷。本文的主要貢獻(xiàn)在于將企業(yè)信息化管理以及PLM系統(tǒng)的相關(guān)理論與C企業(yè)的實(shí)際充分結(jié)合，為C企業(yè)制定了一個(gè)較全面的實(shí)施PLM系統(tǒng)的規(guī)劃，為企業(yè)下一步建立PLM系統(tǒng)提供了指導(dǎo)，這對(duì)C企業(yè)解決在產(chǎn)品研發(fā)、產(chǎn)品設(shè)計(jì)以及生產(chǎn)制造中存在的問題、縮短產(chǎn)品研發(fā)周期、降低成本、提高企業(yè)綜合競(jìng)爭(zhēng)力，將發(fā)揮重要的任用。同時(shí)，本文對(duì)我國(guó)其他擬實(shí)施PLM系統(tǒng)的設(shè)計(jì)、制造類企業(yè)，也具有相當(dāng)?shù)慕梃b意義。全文共分六章。第一章為PLM系統(tǒng)發(fā)展歷史包括PLM的基本概念、發(fā)展與演化、定義以及主要功能；第二章為企業(yè)PLM系統(tǒng)的應(yīng)用背景與效益包括PLM的應(yīng)用背景、實(shí)施費(fèi)用以及實(shí)施效益；第三章為C企業(yè)PLM系統(tǒng)實(shí)施的必要性分析包括企業(yè)簡(jiǎn)介、內(nèi)外部環(huán)境以及關(guān)鍵競(jìng)爭(zhēng)要素分析；第四章為C企業(yè)實(shí)施PLM系統(tǒng)的規(guī)劃包括PLM系統(tǒng)實(shí)施基本目標(biāo)、IT需求、產(chǎn)品選型、軟件配置及費(fèi)用預(yù)算以及系統(tǒng)總體架構(gòu)；第五章為PLM實(shí)施風(fēng)險(xiǎn)分析包括PLM系統(tǒng)實(shí)施失敗的主要原因、如何規(guī)避實(shí)施風(fēng)險(xiǎn)；第六章為C企業(yè)PLM系統(tǒng)規(guī)劃的結(jié)論。通讀全文，我們可以得出這樣一個(gè)結(jié)論即引入PLM系統(tǒng)，強(qiáng)化研發(fā)的效率與效果已是制造業(yè)無可回避的抉擇。關(guān)鍵詞產(chǎn)品生命周期管理航空機(jī)載產(chǎn)品設(shè)計(jì)平臺(tái)企業(yè)競(jìng)爭(zhēng)能力系統(tǒng)規(guī)劃

簡(jiǎn)介：天津大學(xué)碩士學(xué)位論文國(guó)航深圳航空貨運(yùn)目標(biāo)市場(chǎng)選擇和產(chǎn)品設(shè)計(jì)姓名閻非申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師楊克磊20040601ABSTRACTMANYDOMESTICAIRLINESHAVEBEENSETUPINCHINAANDMANYFOREIGNAIRLINESALSOENTEROURMARKETAFTER1985BECAUSECHINAHASBECAMEAMEMBEROFWTONOWTHEAIRMARKETISGOINGTOOPENWIDEANDWIDETHEQUICKLYINCREASINGOFGLOBAL1哈STICSBRINGSOUTNEWCHANCESFORAIRCARGOTRANSPORTATIONBUTTHEREWILLALSOBEVERYSERIOUSCOMPETITIONINTHISAREAWEHAVETOSTUDYTHENEWCLASSESABOUTAIRCARGOMARKETREGULARITIESAIRCARGOPRODUCTDESIGNINGANDPROMOTIONSOASTOWININNEWCOMPETITIONINTHISPAPERBYSUMMINGUPAIRCARGOEXPERIENCEANDKNOWLEDGEINADMINISTRATIONANDMARKETINGAUTHORGIVESTHEOPINIONSOFMARKETSUBDIVISIONTARGETMARKETANDPRODUCTDESIGNINGABOUTAIRCARGOTRANSPORTATIONWITHAIRCHINASHENZHENCARGOPRODUCTSASEXAMPLESIDLIKETOMAKEADISCUSSIONWITHALLTEACHERSANDEXPERTSINAIRTRANSPORTATIONTHISPAPERISDIVIDEDINTOFIVECHAPTERSINTHEFIRSTCHAPTERTHEECONOMICALCHARACTERSOFAIRCARGOTRANSPORTATIONAREEXPLAINEDBRIEFLYANDALSOGIVESTHEBACKGROUNDANDROUTENETOFAIRCHINAANDAIRCHINACARGOTHESECONDCHAPTEREMPHASIZESONTHETHEORIESANDREGULARITIESOFAIRCARGOMARKETINGANDSALESMARKETSUBDIVISIONTARGETMARKETSELECTIONTHECONCEPTOFAIRCARGOPRODUCTANDHOWTODESIGNPRODUCTAREILLUSTRATEDTHETHIRDCHAPTERTALKSABOUTTHECURRENTENVIRONMENTTHEPATERNANDTHECHARACTERSOFAIRCARGOTRANSPORTATIONINSHENZHENAREASEXPLAINSTHEDEMANDSOFAIRCARGOTRANSPORTATIONBYRAPIDECONOMYDEVELOPMENTANDTHETRENDOFAIRCARGOTRANSPORTATIONINSHENZHENAIRPORTINTHEFOURTHCHAPTERTHEREARETHREEPRODUCTSWHICHBELONGTOAIRCHINASHENZHENCARGOOFICETOSHOWASEXAMPLESTHEANALYSISINCHARACTERSTARGETMARKETTHEDESIGNINGPROCEDUREANDSALESREPORTOFTHREEPRODUCTSAREWHOLEILLUSTRATEDTHESEEXAMPLESCANBETAKENASTHEACTUALRESULTOFTHEORIESANDREGULARITIESEXPLAINEDINTHECHAPTERTHREEPUTINTOPRACTICEKEYWORDSAIRCARGOTRANSPORTATIONMARKETSUBDIVISIONTARGETMARKETPRODUCTDESIGNINGTRANSFERSHIPMENT

簡(jiǎn)介：ABSTRACTAFTERTHE20YEARDEVELOPMENTANDCONSTRUCTIONTHENATIONALECONOMICPOWEROFSHENZHENISRAPIDLYENHANCINGINTHECOURSEOFSHENZHENDEVELOPMENTINTOTHENEXTCENTURYFORKEEPINGTHESUSTAINED，RAPID，HEALTHANDCOORDINATEDEVELOPMENTOFTHENATIONALECONOMYOFSHENZHEN，SHENZHENMAKESTHELOGISTICSASONEOFTHETHREEPILLARINDUSTRIESHIGHTECHNOLOGYFINANCEANDMODERNLOGISTICSOFTHEFUTUREECONOMICDEVELOPMENT，ANDMAKESTHECONSTRUCTIONOFTHEMODEMLOGISTICCENTRALCITYASTHEBASICGOALOFTHEFUTURECITYDEVELOPMENTSTRATEGY，ANDPLANSTHEINTEMATIONAIAIRLOGISTICPARKOFSHENZHENAIRPORTIALPSAASONEOFTHESIXLOGISTICPARKSOFSHENZHEN，ANDFOCUSESOILDEVELOPINGAIRLOGISTICSACCORDINGTOTHEDEVELOPINGRULEOFTHELOGISTICINDUSTRYOFTHEDEVELOPEDCOUNTRIESSINCEPROVIDINGTHEAIRSERVICEIN1991，THEAIRPASSENGERTRANSPORTANDAIRFREIGHTOFSHENZHENAIRPORTHAVEBEENRAPIDLYDEVELOPEDTHEREARE187AIRLINESTOMORETHAN60DOMESTICANDFOREIGNCITIES，ANDMORETHAN20AIRLINECOMPANIESANDMORETHAN70DOMESTICANDFOREIGNAGENCIESTOHANDLETHEAIRSERVICEINRECENTYEARS，DEVOTINGMAJOREFFORTTODEVELOPTHEPASSENGERTRANSPORT，SHENZHENAIRPORTACTIVELYDEVELOPSTHEAIRFREIGHT，ESPECIALLYTHEINTEMATIONALFREIGHTTRANSPORT，INTOTHEPILLARINDUSTRYANDPROFITGROWTHPOINT，ANDCONTINUOUSLYINVESTSINTHEFREIGHTTRANSPORTINSTALLATIONTHEVOLUMEOFGOODSTRANSPORTEDOFSHENZHENAIRPORTIN2003IS3536THOUSANDTONSINCREASEDBY1873％OVERTHELASTYEARANDTAKESTHEFORTHPLACEAMONGCIVILAIRPORTSALLOVERTHECOUNTRYINCONTINUOUSYEARSTHEREISNOMATUREANDSUCCESSFULEXPERIENCEONCONSTRUCTINGAIRLOGISTICPARKITISTHERESEARCHTHEMEOFTHETHESISTOPUTFORWARDTHEGENERALASSUMPTIONANDCONCRETEWAYSOFDEVELOPINGIALPSABASEDONTHEANALYSISOFTHEFACTORSINFLUENCINGTHEFREIGHTVOLUMEOFSHENZHENAIRPORTANDTHEFORECASTOFTHEAIRFREIGHTOFSHERTZHENAIRPORTINTHEFUTUREFIVEYEARSACCORDINGTOMODEMLOGISTICSTHEORYINTHECHAPTERONEOFTHESIS，THEAUTHORSETSFORTHTHECONCEPTOFLOGISTICSAND

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文中國(guó)國(guó)際貨運(yùn)航空有限公司發(fā)展戰(zhàn)略研究姓名嚴(yán)安申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師范黎波200405013ABSTRACTACCDINGTOTHEFECASTDONEBYBOEINGAIRBUSTHEAIRCARGOTRANSPTINTHEWLDISGROWINGINAHIGHSPEEDAROUND63TO64EVERYYEARINTHEFUTUREPROMPTEDBYTHEHEALTHYECONOMYGROWTHBRIGHTEXPECTATIONTHEAIRCARGOMARKETINCHINAISPREDICTEDTOGROWINAYEARLYRATEOF10INTHENEXTTWODECADESWILLBEANENGINEFTHEAIRCARGODEVELOPMENTINASIAEVENTHEWLDDUETOITSOWNACTERISTICSAIRCARGOTRANSPTHASBECOMETHEPRIITYCHOICEFSOMECUSTOMERSAIRCARGOTRANSPTISEXPERIENCINGARAPIDGROWTHINCHINATHANKSTOTHERAPIDGROWTHTHESTATUSOFAIRCARGOTRANSPTISWIDELYEMPHASIZEDFROM“STRONGONPASSENGERWEAKONCARGO”“PASSENGERCARGOASAWHOLE”TO“SEPARATINGCARGOFROMPASSENGER”THEDOMESTICAIRLINESAREESTABLISHINGTHEIROWNINDEPENDENTCARGOAIRLINESINSUCCESSIONLIKECHINAEASTERNCHINASOUTHERNHAINANAIRLINESATTHESAMETIMETHEFEIGNAIRLINESARESWARMINGINTOTHECHINESEAIRCARGOMARKETASSTATISTICSSHOWABOUT60FEIGNAIRLINESARECARRYINGOUTTHEIRINTERNATIONALAIRCARGOMAILOPERATIONIN40CITIESINCHINAAMONGTHEINTERNATIONALAIRCARGOMAILTHROUGHPUTINTHEAIRPTSOFBEIJINGSHANGHAIAIRCARGOMAILTURNOVERCARRIEDBYFEIGNAIRLINESHASACCOUNTEDF65PSEPARATELYMEOVERTHEFEIGNEXPRESSCOMPANIESLIKEUPSFEDEXHASACCOUNTEDFMETHANHALFOFTHEEXPRESSMARKETSHAREINCHINAASTHEGOVERNMENTAGENTOFAVIATIONINCHINACAACISINTENDEDTOINCREASEITSSTEPSOF“OPENSKIES”“CARGOFIRSTPASSENGERNEXTOPENINGPOLICY”INTHECOMINGYEARSTHECHALLENGESFACEDBYCARGOAIRLINESINCHINAAREMETHANTHESEABOVEBESIDESTHEEXPRESSAIRLINESINTEGRATSTHECARGOAGENTSARETRYINGTOSHARETHEBIGCAKEOFAIRCARGOTRANSPTASWELLACCDINGTOTHEPOLICIESOFCHINESEGOVERNMENTFOLLOWEDTHEENTRYINTOWTOTHEAIRTRANSPTATIONMARKETINCHINAWILLBEFURTHEROPENEDTHEGATEOFSERVINGTRADINGINCLUDINGTRANSPTLOGISTICSWILLBEFURTHEROPENEDASWELLASTHELARGESTLATESTESTABLISHEDCARGOAIRLINESINCHINAAIRCHINACARGOHASTHEWIDESTINTERNATIONALROUTEWKLEADINGTHROUGHPUTOFCARGOMAILINCHINAHOWEVERITSSTATUSISBEINGTHREATENEDBYBOTHDOMESTICINTERNATIONALAIRLINESWHERESHOULDAIRCHINACARGOGOASTHEEMPLOYEEINPLANNINGDEPARTMENTOFAIRCHINACARGOIFEELTHEPRESSUREPONDERABOUTTHEDESTINYMEANWHILEINTHEMODERNSOCIETYPEOPLEAREHAVINGMEKNOWLEDGEABOUTTHELOGISTICSTHECONCEPTTHATLOGISTICSHASBECOMEAKEYREVENUESOURCEOFACOMPANYISWIDELYACCEPTEDARETHEREANYSHARINGPOINTBETWEENAVIATIONLOGISTICSWHATCANBEDONETOCOMBINETHESETWOTOGETHERUPONTHEGRADUATIONOFMBAPROGRAMAFTERCOLLECTINGLOTSOFMATERIALSREADINGMANYARTICLESRELATEDTOLOGISTICSIWROTETHISESSAYASMYGRADATIONTHESISINWHICHICOMPAREDTHESAMEPOINTSDIFFERENCESBETWEENTRANSPTATIONLOGISTICSBETWEENTRADITIONALCOMPANYTHETHIRDLOGISTICSCOMPANYANALYZEDTHENECESSITYOFDEVELOPINGTHIRDPARTYLOGISTICSAMONGAIRTRANSPTCOMPANIESDISCUSSEDTHREEOPERATINGMODESOFLOGISTICSTHEIRFEASIBILITIESINANANGLEOFVALUECHAINALSOINTRODUCEDTHEDEVELOPINGSTATUSOFLOGISTICSCOMPANIES

簡(jiǎn)介：武漢理工大學(xué)碩士學(xué)位論文航空物流園區(qū)設(shè)施規(guī)劃與布局研究姓名崔紹先申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師云俊200351墨堡墨三奎堂堡圭蘭絲絲苧一ABSTRACTLOGISTICSPARKISTHEFUNCTIONALAREAWHERETWOORMORELOGISTICENTERPRISESAREINTEGRATEDINANDITISTHELARGESCALELOGISTICHUBTHATCANPROVIDECOMPOSITIVESERVICESNOWTHEMOSTPRIMARYOBJECTIVEOFPROGRAMMINGLOGISTICPARKINCHINA，ISTOIMPROVETHEDEVELOPMENTOFDISTRIBUTIONCELLTERTEALIZETHECOLLABORATIONBETWEENLOGISTICENTERPRISES，TOEXPEDITETHECHANGEOVERFROMTRADITIONALLOGISTICSTOMODERNLOGISTICS，TODRIVETHEDEVELOPMENTOFCITYECONOMYANDTHAN，THEFOLLOWINGOBJECTIVEISTOLIGHTENTHEPRESSOFTRAFFIC，TEDUCETHEENVIRONMENTPROBLEM，HASTENTHEADJUSTMENTOFCITYFUNCTION，ANDSOONAIRLOGISTICSPARKPROVIDESTHEPUBLICLOGISTICESTABLISHMENT，THELOGISTICINFORMATIONSERVICE，ANDCOMPOSITIVELOGISTICSERVICES，THROUGHTHEAIRCRAFTANDGROUNDHANDLINGFACILITIESANDITISTHEKINDOFLOGISTICPARK，THEREISOBVIOUSSOCIALBENEFITTHEKEYOFAIRLOGISTICSPARKCONSTRUCTIONISGOODLAYOUTANDOVERALLARRANGEMENTTHERATIONALLAYOUTANDOVERALLARRANGEMENTCAILREALIZETHEANTICIPATETARGETOFCONSTRUCTION，CANEXERTTHEANTICIPATEFUNCTION，ANDITISTHEBASEOFEFFECTIVEOPERATIONINAIRLOGISTICSPARKTHISTHESISISSEEKINGTHECOMMONMETHODONAIRLOGISTICSPARKESTABLISHMENTOPTIMIZING，ONTHEBASEOFACCOMPLISHOFSHENZHENAIRPORTAIRLOGISTICSPARKLAYOUTANDOVERALLARRANGEMENTTHECONTENTINCLUDESTHEPRINCIPLEOFLAYOUTANDOVERALLARRANGEMENT，THEESTIMATESTANDARDOFLAYOUTANDOVERALLARRANGEMENTANDTHETHEORYRESEARCHOFLAYOUTANDOVERALLARRANGEMENTTHROUGHTHETHEORYRESEARCH，THISTHESISCANLAYOUTTHELARGESCALEBUILDINGS，MACHINESANDEQUIPMENTSRATIONALLYANDSOLVETHEPROBLEMOFLAYOUTANDOVERALLARRANGEMENTOPTIMIZING，BYQFFANTITATIVEANALYSISTHERESEARCHSHOULDBETHEWORTHYOFREFERENCETOCONSTRUCTIONOFAIRLOGISTICSPARK，ANDALSOSUPPLETHEEXPERIENCEFORCOMMONLOGISTICPARKSK腳WORDS丑AIRLOGISTICSPARK，LAYOUT，OVERALLARRANGEMENTN

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簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文航空工業(yè)企業(yè)轉(zhuǎn)包生產(chǎn)中的沖突評(píng)價(jià)與防范姓名張繼征申請(qǐng)學(xué)位級(jí)別碩士專業(yè)企業(yè)管理指導(dǎo)教師蔡建峰20040301西北工業(yè)大學(xué)碩七學(xué)位論文ABSTRACTTHESUBCONTRACTPROJECTISANEFECTIVEWAYFORCHINESEAVIATIONTOENTERTHEGLOBALECONOMICCIRCULATION,IMPROVETHEMANUFACTURINGCAPABILITYANDMANAGEMENTLEVEL,ANDCONNECTTHEMANUFACTURINGTECHNOLOGYOFCHINESEAVIATIONENTERPRISESWITHTHEWORLDADVANCEDONENOWADAYS,SOMEIRREMISSIBLEPROBLEMSEXISTINTHESUBCONTRACTPROJECTOFCHINESEAVIATIONENTERPRISES,WHICHARETHEIMPERFECTORGANIZATION,THEBEHINDHANDTECHNICALSTANDARDS,THELOWERMANUFACTURE,THEINEFFECTIVEMANAGEMENT,THEDIFERENCESOFIDEASANDENTERPRISECULTURES,ANDSOONMUCHCONFLICTCAUSEDBYTHESEPROBLEMSCOUNTERACTSTHEDEVELOPMENTOFCHINESESUBCONTRACTPROJECTBASEDONTHEANALYSISOFTHECONFLICT,THISPAPERHASBEENANALYZEDCOMPLETELYTHECONFLICTBETWEENTHEPRODUCTDEPARTMENTSINTHESUBCONTRACTPROJECTOFCHINESEAVIATIONENTERPRISESBYBUILDINGANAPPRAISEMENTMODEL,THERESOLVENTANDTHESTRATEGYHAVEBEENESTABLISHEDTHERELATIONSHIPBETWEENTHECONFLICTLEVELANDTHEORGANIZINGEFFICIENCYSHOWSANINVERTEDUMUCHHIGHERORLOWERCONFLICTLEVELMAKESAGAINSTTHEFAVORABLEPERFORMANCETHEREFORE,ITISESSENTIALFORTHESUBCONTRACTPROJECTTOKEEPTHECONFLICTONANAPPROPRIATELEVELINTHISPAPER,THETYPE,THEEFECTANDTHEREASONOFCONFLICTINTHESUBCONTRACTPROJECTOFCHINESEAVIATIONENTERPRISES,HAVEBEENANALYZEDFIRSTLYTHEN,FORACONCRETECONFLICT,THECONFLICTCHARACTERISTICSANDTHECONFLICTINTENSITYHAVEBEENDONETHECONFLICTCANBEKEPTONAFAVORABLELEVELBYCOLLECTINGTHECREDIBLEDATAOFENTERPRISES,APPLYINGTHEMATHEMATICMODELTOAPPRAISETHECONFLICTLEVELEXISTEDINTHESUBCONTRACTPROJECT,ANDTAKINGSOMEMEASURESTORESOLVEORPROMOTETHECONFLICTTHIRDLY,COMBININGTHEFACT,THERESOLVENTOFCONFLICTHASBEENINVESTIGATEDTHEMEASURESOFCONFLICTPRECAUTIONSFORBOTHTHEHIGHERCONFLICTLEVELANDTHELOWERCONFLICTLEVELHAVEBEENSUGGESTED,WHICHAREHELPFULFORTHECONFLICTMANAGEMENTINTHESUBCONTRACTPROJECTOFCHINESEAVIATIONENTERPRISESKEYWORDSAVIATIONENTERPRISE,SUBCONTRACTPROJECT,CONFLICTAPPRAISEMENT,CONFLICTPRECAUTION

簡(jiǎn)介：華東師范丈掌2004屆同等學(xué)力申請(qǐng)碩士學(xué)I立I2文我國(guó)航空客運(yùn)行業(yè)的差別定價(jià)研究專業(yè)名稱世晝絲渣申請(qǐng)者姓名沈坐一導(dǎo)師姓名、職稱蒸回堡量麴援院、系FFI直堂L蘊(yùn)一摘要籌別定價(jià)是航空客運(yùn)行業(yè)定價(jià)政策發(fā)展的方向，可以達(dá)到提高骯班客座率、滿足不同旅客需求的目的。我閏航空客運(yùn)價(jià)格政策白1980年以米歷經(jīng)多杉變革，T2004年4月10目起止式實(shí)行比航國(guó)IJ,J航空客運(yùn)價(jià)格改革方案，機(jī)票定價(jià)實(shí)行市場(chǎng)凋州FR和浮動(dòng)祟價(jià)兩種方式，推行基R籌圳定價(jià)的多等級(jí)票價(jià)體系，擴(kuò)人了航空公司的定價(jià)權(quán)。著別定價(jià)電稱為歧視性定價(jià)，是指對(duì)企業(yè)生產(chǎn)的同一種產(chǎn)品根據(jù)市場(chǎng)的不同、坶L(zhǎng)客N々不同而索取不同朐價(jià)絡(luò)。差別定價(jià)是產(chǎn)品定價(jià)的一個(gè)重要方式，是一個(gè)』’泛存在舶現(xiàn)象。幾乎每一種商品的市場(chǎng)都有某種形式的差圳定價(jià)。產(chǎn)品細(xì)分市場(chǎng)的不同為企業(yè)實(shí)施等別定價(jià)提供了可能。差別定價(jià)主要有三種常見的類型1一級(jí)差別定價(jià)，就是廠商向每個(gè)顧客索要其愿意支付、可能支付的最高價(jià)格；2二級(jí)差別定價(jià)，就是通過對(duì)相同貨物緘服務(wù)的不同消費(fèi)量制定不同的價(jià)格3三級(jí)差別定價(jià)，就是根據(jù)吾分市場(chǎng)的不周需求價(jià)格彈性制訂不同昀銷售價(jià)格。航空客運(yùn)企業(yè)所使用的差別定價(jià)就屬此列。差別定價(jià)策略常見的遠(yuǎn)粥形式有1根據(jù)不同消費(fèi)者的心理支付價(jià)格，確定差別價(jià)格L2根據(jù)不同消費(fèi)者消費(fèi)數(shù)量或消費(fèi)次數(shù)的多少，確定不同的價(jià)格；3根據(jù)不同消費(fèi)者的消費(fèi)時(shí)間區(qū)段的不同，確定不同價(jià)格4根據(jù)不同消費(fèi)者不同的消費(fèi)意愿。確定不同價(jià)格；5根據(jù)不同消費(fèi)者不同的消費(fèi)方式，確定不同價(jià)格。我國(guó)經(jīng)濟(jì)的發(fā)展帶來對(duì)航空客運(yùn)需求的急劇增長(zhǎng)，同時(shí)，由于航空運(yùn)力的不理性增長(zhǎng)、航空客運(yùn)與其他運(yùn)輸方式之間的競(jìng)爭(zhēng)加劇、高昂的機(jī)票價(jià)格等等原因，導(dǎo)致了航空客運(yùn)供求關(guān)系的變化，也使得航空客運(yùn)企業(yè)之間的價(jià)格戰(zhàn)不斷加劇。但通過經(jīng)濟(jì)博弈模型分析得出，航空客運(yùn)企業(yè)之闖舶價(jià)格大戰(zhàn)只會(huì)令“參戰(zhàn)備方”受損。航空客運(yùn)產(chǎn)品主要特點(diǎn)是1不可存性2預(yù)售性3高固定成本、低邊際變動(dòng)成本’眭4相對(duì)同定的生產(chǎn)能力F5市場(chǎng)需求的多樣性；6同一航班中有不同航程類型乘客7航空客運(yùn)市場(chǎng)的不穩(wěn)定性?；诤娇湛瓦\(yùn)產(chǎn)品的特點(diǎn)，航空客運(yùn)企業(yè)實(shí)施差別定價(jià)可以迎合不同旅客的不同需求，不僅對(duì)那些時(shí)間靈活、對(duì)價(jià)格敏感的旅客有蒜，同時(shí)使航空公司能獲得比只提供一種固定價(jià)格更多的收入，抓住更多的消費(fèi)者剩余。實(shí)施蒡別定價(jià)可蚍豐富航空公司的競(jìng)爭(zhēng)手段，擺L|兌一味低價(jià)競(jìng)爭(zhēng)的兩難困境，改善航空公司的盈利陜況。我國(guó)的航空客運(yùn)企業(yè)實(shí)旌差別定價(jià)主要程序可以是I從旅行目的、機(jī)祟費(fèi)用來源簿角度入手來分析航空旅客的特點(diǎn)2甑別不同旅客的需求，劃分旅客構(gòu)成；3設(shè)計(jì)有差

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文AA航空公司開發(fā)西部支線運(yùn)輸?shù)目尚行约鞍l(fā)展戰(zhàn)略研究姓名周政申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師潘杰義20040401西北L業(yè)大學(xué)MBA論文ABSTRACTATTHETURNINGOFTHECENTURYWITHTHEESTABLISHMENTOFTHETHREEMAJORCIVILAVIATIONGROUPSDRASTICCHANGESOCCURINTHECOMPETITIONENVIRONMENTOFTHEDOMESTICCIVILAVIATIONINDUSTRYASTHECOMPETITIVEFOCUSISSHIFTINGTOTHEREGIONALAIRTRANSPORTHOWEVERTHEPRESENTSITUATIONOFTHEREGIONALAIRTRANSPORTISNOTATALLROSYWHICHCALLSTHEINDUSTRYTOLOOKFORNEWAPPROACHTODEVELOPTHEREGIONALAIRTRANSPORTMEANWHILETHEWESTDEVELOPMENTPROVIDESEXCELLENTOPPORTUNITIESANDHUGEMARKETCHALLENGESFORAIRLINESENGAGEDINTHEREGIONALAIRTRANSPORTINTHEWESTAREAFORAAAIRLINESONEOFTHEFEWAIRLINESINDEPENDENTFROMTHETHREEMAJORGROUPSTOSETUPASUITABLESTRATEGYTOMAKEUSEOFTHEOPPORTUNITIESANDPREPAREFORTHECHALLENGESISOFVITALIMPORTANCEFORTHESURVIVALANDGROWTHOFTHECOMPANYTHEPAPERISAIMINGATDEVELOPINGTHEREGIONALAIRTRANSPORTINTHEWESTAREAFORAAAIRLINESITSTARTSWITHANOVERVIEWOFTHESUCCESSFULPRACTICESOFTHEFOREIGNAIRLINESINREGIONALAIRTRANSPORTINTHEDEVELOPEDCOUNTRIESUSINGTHEFEASIBILITYANALYSISMETHODOLOGYITEXPLORESTHEMARKETPLAUSIBILITYTHETECHNICALFEASIBILITYTHEFINANCIALFEASIBILITYASWELLASTHEINDUSTRYCOMPETITIVESITUATIONFORAAAIRLINESTHENITPROCEEDSWITHINTERNALANDEXTERNALENVIRONMENTANALYSISUSINGTHESWOTTHEORYBASEDONTHERESULTITPROPOSESACOSTLEADERSHIPDEVELOPINGSTRATEGYWITHSPECIFICSTRATEGICTARGETSWITHTHEAIMTOESTABLISHTHESPECIALIZEDREGIONALOPERATIONANDDEVELOPAHUBANDSPOKESTRUCTUREITFURTHERSETSUPACOMPLETESTRATEGICSYSTEMINACCORDANCEWITHTHESTRATEGYUSINGTHESTRATEGICMANAGEMENTTHEORYANDMETHODOLOGYFORSERVICECOMPANIESFINALLYITPROVIDESRELEVANTSUGGESTIONSONESTABLISHINGCOSTADVANTAGEEFFICIENCYADVANTAGEBRANDADVANTAGEANDORGANIZATIONALANDHUMANRESOURCESUPPORTFORTHESPECIALIZEDREGIONALAIRLINESKEYWORDSIAIRTRANSPORTREGIONALAIRLINESFEASIBILITYANALYSISSTRATEGICMANAGEMENT

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