門店集客促銷管理手冊模板

1、門店集客促銷管理手冊模板門店集客促銷管理手冊模板逸馬國際顧問集團(tuán)出品逸馬國際顧問集團(tuán)出品門店集客促銷管理手冊模板2目錄編制說明編制說明.........................................................................................................................................................

2、...........11門店集客促銷作用門店集客促銷作用..............................................................................................................................................31.1促銷的作用........................................

3、...................................42門店集客促銷管理流程門店集客促銷管理流程......................................................................................................................................52.1門店統(tǒng)一集客促銷執(zhí)行流程.............

4、................................................52.2門店自主集客促銷流程.................................................................83門店集客促銷管理規(guī)范門店集客促銷管理規(guī)范.......................................................................

5、.............................................................10103.1門店統(tǒng)一集客促銷執(zhí)行操作規(guī)范........................................................103.2門店自主集客促銷操作規(guī)范............................................................113.2

6、.1制定、申請集客促銷計劃..........................................................113.2.2執(zhí)行集客促銷活動................................................................113.2.3效果評價...........................................................

7、.............123.3集客促銷物料準(zhǔn)備規(guī)范................................................................123.3.1門店制作POP物料規(guī)范............................................................123.3.2POP張貼規(guī)范....................................

8、.................................134門店集客促銷活動門店集客促銷活動............................................................................................................................................13134.1派發(fā)宣傳單................

9、..........................................................134.1.1宣傳單派發(fā)的作用和操作要點......................................................134.1.2派發(fā)方式........................................................................134.1

10、.3宣傳單操作規(guī)范..................................................................144.2節(jié)假日、主題等促銷活動..............................................................144.2.1促銷活動作用......................................................

11、..............144.2.2集客促銷的形式及計劃............................................................144.3商品組合促銷........................................................................154.3.1商品組合的方法................................

12、..................................154.3.2商品組合的注意事項..............................................................155贈品管理方法贈品管理方法.............................................................................................

13、.......................................................16165.1贈品管理原則........................................................................165.1.1贈品采購原則...................................................................

14、.165.1.2贈品展示、發(fā)放與存放原則........................................................166.6.工具表單工具表單..................................................................................................................................

15、............................1616附表1宣傳單領(lǐng)用登記表.................................................................16附表2門店贈品接收表...................................................................17附表3贈品發(fā)放登記表.....................

16、..............................................18附表4促銷活動前期準(zhǔn)備檢查表...........................................................19附表5促銷活動執(zhí)行情況抽查表...........................................................19附表6消費群信息分析表...........