國有商業(yè)銀行面對入世的營銷對策.pdf

1、武漢理工大學碩士學位論文國有商業(yè)銀行面對入世的營銷對策姓名：馮軍申請學位級別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟學指導教師：付新平2003.3.1武漢理工大學碩士學位論文FacingtoWTO，marketingmeasurewhichistakenbyourcountrystateownedcommercialbanksAbstract：2001YearDecember11，thecountryformallybecomethememberofthe

2、worldtradeorganizationBeingmemberstateofWTO，Chinesemarketmustopentoallmembers’stateofWTOAccordingtotherelevantagreement，ourcountrywillgraduallycanceltoallkinds’restrictionoftheforeigncapitalbanksIn5years，theforeigncapita

3、lbankwillcompeteundertheequalpolicytermsandourstateownedbanksItwilltobecomethemightinessimpacttoChinesestateownedbankingthathavebeeninthehighprotectingdegreeandintheloweropeningdegreebeingForlongtime，ourcountrystate—owne

4、dcommercialbanksareplacedinthenationadministrationcontrollingandprotecting，theyhavedemandofcommercialbankmarketingactivityalthoughheadingforthemarketinrecentyears，andadapttothesameprofessioncompeteintheprocess，onthewhole

5、，OUrcountrybankstillbeshortofsuppliesinmanagingideaandapplyingandthereisabiggapbetweenourcommercialbankandforeigncapitalbankinthemarginforcompeting晰tllforeigncapitalbankOncetheprotectperiodisoverSOforeigncapitalbankhaveo

6、wnedthebetterpropertyquantitywithgoodreputation，moreadvancedmanagementmechanismandservicemeansitwilltaketoourcountrycommercialbankchallengingOurcountrycommercialbankoughttostudymarketingknowledgeandexperiencefromtheweste

7、mbanktodevelopthestrategyinonecircumstance，ithavetherealisticmeaningAfteranalyzingOUrstate—ownedcommercialbanksandfol蛻弘capitalbank’smarketingdevelopmentThearticleanalyzegoodfortuneandchallengewhichoBrstateownedcommercial