基于價(jià)值創(chuàng)造的房地產(chǎn)顧客關(guān)系營(yíng)銷研究.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文基于價(jià)值創(chuàng)造的房地產(chǎn)顧客關(guān)系營(yíng)銷研究姓名：戴海燕申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：楊恭輔20040401IIAbstractItisbeingonthecurrentpreliminarydevelopmentstagethatthestudyprobeontheClientrelationMarketingofChinaRealEstateIndustry.Realestatemarketingis

2、changingintobuyer’smarketcompetitionbecomingsevere.Memeenterprisersrealizethatgoodclientrelationwillbeapowerfulweapontobuilduplongtermadvantagesincompetition.ThisarticleofstudyofClientrelationmarketingcanbedividedinto5pa

3、rtsasbelow:(1)ByanalyzingtheClientrelationmarketingconceptdefiningtheClientrelationmarketingofrealestatekernellevelitpointsouttheceofClientrelationmarketingshouldbehowtopromoteclients’alienablevaluesothattopromoteclients

4、’satisfactionloyaltylevels.TogetheritanalyzesthesignificancesofapplicationofClientrelationmarketingofrealestateenterprises.(2)BasedontheprincipleofclientalienablevaluetheythisarticleconciselysumsupthekeylinksofCMREestabl

5、ishthefmerofclientvalueofrealestate.Itisalsofocusitsanalysisonhowtocreatingpromotingconcerningproductvalueservicevaluepersonnelvaluebrvalueofvalueconstitutionofrealestateproduct.(3)AccdingtothethreelevelofClientrelationm

6、arketingthearticlefocusesonhowtostrengthentheclientrelationmarketingstrategiesofthestructuralrelationshipbetweenenterprisesclientssummarizesthestrategiesoftheclientclubmarketingwkmarketingCRMmarketing.(4)Thearticlestates

7、thatenterpriseshowtobuildupthesupptingsystemonclientrelationmarketingthroughclientdatabaseanalysissystemabilityofresourceconfmityenterpriseculturesystem.(5)Finallythroughintroducetheclientrelationmarketingstrategieseffec