中國家電企業(yè)國際化策略研究——基于格蘭仕、海爾、TCL的案例.pdf

1、獨(dú)創(chuàng)性聲明本人聲明所呈的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。據(jù)我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得安徽農(nóng)業(yè)大學(xué)或其他教育機(jī)構(gòu)的學(xué)位或證書而使用過的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說明并表示謝意。學(xué)位論文作者簽名：魚碰5簽字日期：加侈年6月El學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解安徽農(nóng)業(yè)大學(xué)有關(guān)保留、使用學(xué)

2、位論文的規(guī)定，有權(quán)保留并向國家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和電子文件，允許論文被查閱和借閱。本人授權(quán)安徽農(nóng)業(yè)大學(xué)可以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進(jìn)行檢索，收錄到《中國學(xué)位論文全文數(shù)據(jù)庫》，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文，向社會(huì)公眾提供信息服務(wù)。(保密的學(xué)位論文在解密后適用本授權(quán)書)。學(xué)位論文作者簽名：指導(dǎo)教師簽名：一簽字日期：矽哆年占月t／日簽字日期：河年’6月cf日AbstractThepremie

3、rLiKeqiangclearlystatedthat”MadeinChina2025”and”InternetIIisthedirectionofdevelopmentofChineseenterprises&economyin2015duringthetwosessionsAstheChinas”goingout”strategydeeplyimplemented弱wellasChinesecompaniescontinuetost

4、rengthenitsfoundation，activelyimprovethestructureandinsistinnovationinthecompany，ChinahasmadeagreatefforttoachievesustainabledevelopmentandthereforeChinahasbeenontheroadfrom“madeinChina’to“Chinesewisdommade”’’Chinesewisd

5、ommade”simplymeansthatcheaplaborisnolongerthesellingpointofChinesemanufacturer，butinnovationhasbecometheCOliCofoverallnationaldevelopmentOnonehand，internationalbrandshavebroughttremendouspressuretoChinasenterprisesbecaus

6、etheybargedintheChina’Smarketanddeprivedthedomesticmarketshare，ontheotherhand，Chinascomprehensivenationalpowergrowsrapidlythishasbeenagreatsupport&themosteffectiveandwidelypropagandafortheChineseenterprises，andprovidethe

7、ChineseenterprisesforagoodintemationalcompetitiveenvironmentChinesehouseholdapplianceindustryisoneofthemostmatureindustryinChina，intheseyears，thereisahugenumberofhouseholdappliances”MadeinChina“butveryfewnumberofhousehol

8、dappliancesaresoldwiththe”BrandofChina”，andtheproductwith”BrandofChina”takesminimalmarketsharesNowadayswhenfacingtheadjustmentofworldeconomicstructure，whetherChineseenterprises，especiallylargescaleenterpriseisabletoseize

9、theopportunitiesornotisreallyimportantThisarticleliststheinternationalizationprogressofthelargescalehouseholdapplianceenterprisesinChina：Galanz，HaierandTCLisbecausetheyhaveverydistinctfeaturesontheinternationalizedroadEa

10、chofthemhasitsownconditionsanddevelopmentgoals，SOtheytookdifferentapproachestotheirinternationaldevelopment，wewanttoaccumulatedvaluableexperiencefromthem&providerotherenterprisesvaluablelessonsKeywords：Householdappliance