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1、本實(shí)踐報(bào)告基于作者作為實(shí)習(xí)生參與的亞馬遜網(wǎng)頁(yè)翻譯項(xiàng)目，以亞馬遜中國(guó)網(wǎng)頁(yè)上的內(nèi)容為研究對(duì)象。該項(xiàng)目主要翻譯Fire平板電腦和Kindle電子書閱讀器的幫助頁(yè)面內(nèi)容。在參與項(xiàng)目的過程中，作者發(fā)現(xiàn)初譯和現(xiàn)有網(wǎng)頁(yè)中存在產(chǎn)品說明的語(yǔ)言不夠自然等問題。經(jīng)過分析之后，這些問題可以分為字對(duì)字翻譯和忽略客戶需求兩類。問題說明此前的翻譯中沒有運(yùn)用相關(guān)翻譯技巧作為指導(dǎo)。由于奈達(dá)的功能對(duì)等理論強(qiáng)調(diào)要實(shí)現(xiàn)譯入語(yǔ)與原語(yǔ)之間最自然的對(duì)等，網(wǎng)頁(yè)翻譯的主要目的之一也是向
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