中國石油棗莊銷售分公司標(biāo)桿管理研究.pdf

1、中國石油大學(xué)（華東）碩士學(xué)位論文中國石油棗莊銷售分公司標(biāo)桿管理研究姓名：高建平申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工業(yè)工程指導(dǎo)教師：張?jiān)谛?0090501StudyonManagementBenchmarkinginZaozhuangSalesFilialeofCNPCGaoJianping(IndustryEngineering)DirectedbyProfZhangZaixuAbstractBenchmarkingisavirtuouscycl

2、emanagementapproachforallenterprisetoenhancecompetitivenessandtherebycatchupwitllorsurpassbenchmarkingenterprisethroughcomparingitsproductsiservices，productionprocesses，managementpaRem，etcItwillleadingenterprisewithinoro

3、utsidetheindustrysectors，learningfromtheadvancedexperienceofothersandimprovingtheirownshortfallsManagementbenchmarkingisoneofthemostusefulmanagementtoolstoimprovetheenterprises’businessperformanceinmodemmanagementandtoen

4、hancetheenterprises’corecompetitivenessItisactuallyaprocessofimimting，learningandinnovationthroughstudying，rethinkingandimprovingenterprisemanagementpracticeandthereforecreatingitsownbestpracticesBasedonthestudyoftherela

5、tedtheoryofbenchmarking，meanwhile，combinedwiththecurrentmanagementofthepetroleumproductssalesenterprisesinChinathispaperanalyzesthecaseofpracticeandconductofstrategicbenchmarkinginZaozhuangsalesfilialeofCNPCandexploresth

6、estrategicBenchmarkingtoprovideausefulreferenceforZaozhuangandsimilarindustry—levelcompaniesThisarticleisdividedintosixparts，themaincontentsofeachpartare：thefirstpartbrieflydiscussesthesignificanceofthetopicandcurrentres

7、earchhomeandabroad；thesecondpartsummarizestherelevanttheoryonbenchmarking；thetmrdpartofthearticleresearchthemanagementbenchrnarkingofZaozhuangsalesfiliale；thefourthpartisthestudyontheoptimizationofZaozhuangsalesfiliale；t