基于價(jià)值鏈的移動(dòng)商務(wù)模式研究.pdf

1、山東大學(xué)碩士學(xué)位論文基于價(jià)值鏈的移動(dòng)商務(wù)模式研究姓名：梁益琳申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：王瑞金20090325山東大學(xué)碩士學(xué)位論文ABSTRACTBarelybeforeInternetfacilitatedecommercehasbeguntotakehold，anewwaveoftechnologydrivencommerce，mobilecommerce(henceforth，mcommerce)，hassta

2、rtedTwosignificanttrendscreateopportunitiesform—commercedevelopment：theproliferationofmobiledevicesandthepromotionofwirelesstechnologiesAccordingtorelatedresearch，thenumberofglobalm—commercecustomershasreachedapproximate

3、ly17billionandbroughtglobalm—commercerevenuesof554billionbytheyearof2008EspeciallyinChina，thewholescaleofmobilecommerceapplicationmarketwillriseto301billionby2009Hugemarketspaceanddevelopmentpotentialmakeincreasinglycorp

4、orationsparticipateinthewaveofm—COmmerceChinaisrenownedforitshugemobiletelecommunicationsmarket，supportedbygreattotalnumberofpopulationTherewasasharpriseinoverallmarketpenetration鵲productandservicechoicesincreasedAlthoug

5、hmanyanalystshavepredictedthatmcommercemarketwillundoubtedlyburgeoninChina，manycorporationslacksustainingdevelopmentcapabilityfortheycouldn’tfindproperm—commercemodelEvensomeexpertshaveexpressedsomereservationsaboutitsre

6、turnon—investmentpotentialTherefore，thathowtohelpcorporationsconstructeffectivebusinessmodelandpromotethedevelopmentofm—commerceisthekeygoalofthisthesisFirstlythethesisreviewsandsummarizesthetheoriesofvaluechainandbusine

7、ssmodelBasedonthesetheories，thethesisgivesthedefinitionofmcommerce，putsforwardthem—commercevaluechainmodelconsistingoftwodimensionsandsixcoreactivities，andthenanalyzessixtypesofm—commerceparticipatorThirdlyaccordingtocor

8、porations’activityfeaturesinvaluechain，mcommercemodelsaredividedintofourmaintypesBasedontheanalysisofvalueactivitiesthethesisputsforwardthestructuralmodelofmcommercemodelandexpoundsthestructuralfactorsandenvironmentinflu

9、enceForevaluatingtheeffectivenessofmcommercemodel，theevaluationsystem，consistingoftwoevaluationlayers，financialindexesandstructuralfactors，isestablishedAdditionallythroughtheanalysisofKongnet’businessmodeltheanalysisande