畢業(yè)論文超市營銷策略分析

1、目錄目錄摘要....................................................................................................................................................1第一章緒論............................................................

2、..........................................................................21.1選題意義及背景.........................................................................................................................21.11選題背景.....

3、...............................................................................................................21.12選題意義....................................................................................................

4、................21.2本領(lǐng)域研究綜述.........................................................................................................................21.21基本概念界定.............................................................

5、...............................................31.22國外相關(guān)研究............................................................................................................31.23國內(nèi)相關(guān)研究...........................................

6、.................................................................31.24評述............................................................................................................................41.3主要研究內(nèi)容..............

7、...............................................................................................................41.31研究思路....................................................................................................

8、................41.32主要內(nèi)容....................................................................................................................51.33技術(shù)線路圖.....................................................................

9、...........................................5第二章論文相關(guān)理論....................................................................................................................62.1大型超級市場概述.......................................

10、..............................................................................62.11超市市場概念............................................................................................................62.12超級市場的基本特征.........

11、.......................................................................................72.13超級市場的發(fā)展趨勢................................................................................................72.2市場營銷相關(guān)理論...........

12、...........................................................................................................82.21營銷組合策略概述....................................................................................................

13、82.22營銷組合策略的產(chǎn)生................................................................................................82.23營銷組合策略的特點................................................................................................

14、92.244P營銷組合策略....................................................................................................10第三章誠信超市營銷環(huán)境分析............................................................................................

15、........113.1宏觀環(huán)境分析............................................................................................................................113.11經(jīng)濟環(huán)境分析.................................................................

16、.........................................123.12政治環(huán)境分析..........................................................................................................123.2內(nèi)部環(huán)境分析..................................................

17、..........................................................................133.3競爭性分析................................................................................................................133.31行業(yè)新加入者及潛在加入者......

18、............................................................................133.32購買者的議價能力..................................................................................................143.33現(xiàn)有競爭者的競爭..................

19、................................................................................14第四章誠信超市營銷策略現(xiàn)狀分析............................................................................................144.1產(chǎn)品策略現(xiàn)狀分析..................

20、..................................................................................................144.12產(chǎn)品組合................................................................................................................

21、..154.13產(chǎn)品采購..................................................................................................................154.14產(chǎn)品陳列....................................................................................

22、..............................154.14品牌策略..................................................................................................................164.2價格策略現(xiàn)狀分析.....................................................

23、...............................................................164.21商品屬性定價法......................................................................................................16摘要摘要隨著零售市場的對外開放我國零售業(yè)吸取了世界上先進的管理經(jīng)驗但與此同時也帶

24、來了激烈的競爭。在市場經(jīng)濟環(huán)境下要想在激烈的競爭中取勝大型超市必須認清自身存在的問題抓住機遇充分發(fā)揮自身優(yōu)勢制定出合理的營銷策略。本文以雅安誠信超市為研究對象，文章在4P營銷組合策略的理論基礎(chǔ)上，運用與競爭者對比的方法對雅安誠信超市現(xiàn)有的營銷策略，包括產(chǎn)品策略、價格策略、促銷策略和分銷策略進行詳細仔細的分析，從而找出雅安誠信超市在營銷策略方面的不足。最后文章對雅安誠信超市進一步發(fā)展提出了幾條建議，希望對雅安誠信超市的發(fā)展有所借鑒與參考，