廣州琶洲寫(xiě)字樓市場(chǎng)定位及策劃建議

1、目錄[壹]物業(yè)概述.................................................................................................................................1[貳]市場(chǎng)定位..........................................................................

2、.......................................................21寫(xiě)字樓定位..............................................................................................................................21.1新型寫(xiě)字樓的趨向....................

3、....................................................................................21.2定位依據(jù).......................................................................................................................31.3形象與功能

4、定位............................................................................................................51.4目標(biāo)客戶群.....................................................................................................

5、..............52公寓定位.................................................................................................................................62.1定位依據(jù)...............................................................

6、........................................................62.2功能定位.......................................................................................................................62.3目標(biāo)客戶群............................

7、.......................................................................................63商場(chǎng)定位...............................................................................................................................

8、..93.1商場(chǎng)目標(biāo)客戶群............................................................................................................94價(jià)格定位.............................................................................................

9、....................................94.1寫(xiě)字樓、公寓.............................................................................................................104.2商場(chǎng)..........................................................

10、..................................................................11[叁]項(xiàng)目建議...............................................................................................................................121項(xiàng)目命名建議.........

11、...............................................................................................................121.1商場(chǎng)......................................................................................................

12、......................121.2寫(xiě)字樓........................................................................................................................121.3公寓...............................................................

13、.............................................................122項(xiàng)目功能分布建議.................................................................................................................123項(xiàng)目整體設(shè)計(jì)建議........................

14、.........................................................................................133.1商場(chǎng)............................................................................................................................

15、133.1.1規(guī)劃設(shè)計(jì)建議.................................................................................................133.1.2配套設(shè)施建議.................................................................................................

16、143.2寫(xiě)字樓........................................................................................................................143.2.1規(guī)劃設(shè)計(jì)建議...............................................................................

17、..................143.2.2配套設(shè)施建議.................................................................................................151.1項(xiàng)目可行性研究分析（略）...........................................................................

18、.............271.2定期提供相關(guān)的最新市場(chǎng)信息....................................................................................271.3策劃顧問(wèn)................................................................................................

19、.....................281.3.1細(xì)化目標(biāo)客戶群.............................................................................................281.3.2規(guī)劃建議.................................................................................

20、.......................281.3.3開(kāi)發(fā)銷(xiāo)售計(jì)劃建議.........................................................................................281.3.4推廣策略的制定...............................................................................

21、..............291.3.5推廣執(zhí)行方案建議..........................................................................................291.3.6制定工作流程表及工作安排表........................................................................301.4設(shè)計(jì)物業(yè)

22、管理模式......................................................................................................301.5協(xié)助發(fā)展商甄選廣告公司并監(jiān)督其工作......................................................................301.6協(xié)助發(fā)展商甄選模型制作公司....

23、................................................................................311.7協(xié)助準(zhǔn)備招商有關(guān)文件...............................................................................................311.8策劃并指導(dǎo)參與一切推廣宣傳活動(dòng)..........

24、...................................................................311.9地盤(pán)包裝建議.............................................................................................................311.10現(xiàn)場(chǎng)展廳布置建議...................

25、...................................................................................321.11參與有關(guān)項(xiàng)目的工作會(huì)議...........................................................................................322建筑規(guī)劃顧問(wèn)....................

26、....................................................................................................332.1項(xiàng)目設(shè)計(jì)階段的建筑顧問(wèn)服務(wù)....................................................................................332.2物業(yè)施工階段的工程顧問(wèn)服務(wù)

27、....................................................................................332.2.1評(píng)估物業(yè)規(guī)劃設(shè)計(jì)及相關(guān)之建議....................................................................332.2.2評(píng)估機(jī)電房的規(guī)劃位置機(jī)電設(shè)備合理充份利用及布置.................

28、................342.2.3綠化的規(guī)劃....................................................................................................342.2.4水電供應(yīng)容量問(wèn)題.............................................................................

29、.............352.2.5安全保衛(wèi)系統(tǒng)的設(shè)置......................................................................................352.2.6垃圾處理設(shè)備............................................................................................

30、.....352.2.7消防設(shè)備的設(shè)置.............................................................................................353招商服務(wù).....................................................................................................

31、..........................353.1具體操作方案.............................................................................................................353.2現(xiàn)場(chǎng)展廳與海外展廳的管理.........................................................

32、...............................363.3檢討銷(xiāo)售策略.............................................................................................................373.4市場(chǎng)信息............................................................

33、.........................................................374服務(wù)期限...............................................................................................................................374.1前期顧問(wèn)期...................