產(chǎn)品規(guī)劃書怎么寫(附一個模板)

1、產(chǎn)品規(guī)劃書怎么寫產(chǎn)品規(guī)劃書怎么寫產(chǎn)品規(guī)劃書怎么寫2009年8月14日SEO專家發(fā)表評論閱讀評論最近我的徒弟問我怎么寫產(chǎn)品規(guī)劃書，有沒有什么好的模板.說實(shí)話我自己也沒有做過總結(jié).那如何撰寫一份好的產(chǎn)品規(guī)劃書它應(yīng)該包括那些內(nèi)容呢我覺得應(yīng)該從以下幾方面考慮1.市場分析(可行性分析報(bào)告，其中要包括行業(yè)內(nèi)競爭對手的產(chǎn)品分析）2.產(chǎn)品描述(從使用著角度來介紹產(chǎn)品預(yù)期的功能和效果）3.市場定位(定位一定要找準(zhǔn)，今后來對產(chǎn)品設(shè)計(jì)和推廣都有嚴(yán)重影響。）4

2、.產(chǎn)品設(shè)計(jì)(也就是需求說明書，設(shè)計(jì)思路、框架、工作流程、功能設(shè)計(jì)等）5.研發(fā)計(jì)劃（包括人員安排、項(xiàng)目實(shí)施進(jìn)度安排、測試和產(chǎn)品包裝設(shè)計(jì)等）6.產(chǎn)品手冊（包括產(chǎn)品技術(shù)文檔、宣傳資料、演示程序等）7.市場推廣（制定產(chǎn)品推廣策略8.產(chǎn)品跟蹤（產(chǎn)品功能、質(zhì)量、服務(wù)）9.總結(jié)下面給出一個產(chǎn)品規(guī)劃書的模板文件編號：密級：XXXX產(chǎn)品規(guī)劃書XXX公司年月日產(chǎn)品規(guī)劃書1版本控制版本修訂時間修訂人修訂類型修訂章節(jié)修訂內(nèi)容1.02007124李鴻培創(chuàng)建全部修

3、訂類型分為A–ADDEDM–MODIFIEDD–D2.4產(chǎn)品的市場定位................................................................................................................23產(chǎn)品的發(fā)展規(guī)劃................................................................

4、...........................................................33.1產(chǎn)品的發(fā)展藍(lán)圖................................................................................................................33.2產(chǎn)品的版本規(guī)劃...........................

5、.....................................................................................33.3里程碑規(guī)劃........................................................................................................................34產(chǎn)品研發(fā)

6、規(guī)劃...............................................................................................................................34.1需求分析...................................................................................

7、.........................................34.2產(chǎn)品設(shè)計(jì)............................................................................................................................34.3研發(fā)計(jì)劃.......................................

8、.....................................................................................45市場營銷規(guī)劃...............................................................................................................................

9、45.1產(chǎn)品上市計(jì)劃....................................................................................................................45.2產(chǎn)品手冊......................................................................................

10、......................................45.3市場推廣............................................................................................................................46可行性分析...........................................

11、........................................................................................46.1產(chǎn)品競爭力分析................................................................................................................46.2資源要求及

12、保障能力........................................................................................................46.3風(fēng)險(xiǎn)分析及對策.....................................................................................................

13、...........56.4經(jīng)濟(jì)效益分析....................................................................................................................57總結(jié)...............................................................................