淺談房地產(chǎn)的開發(fā)與經(jīng)營-畢業(yè)論文

1、I淺談房地產(chǎn)的開發(fā)與經(jīng)營摘要改革開放以來的近三十年，我國房地產(chǎn)業(yè)在開發(fā)與經(jīng)營上取得了飛速的發(fā)展，尤其是進入21世紀之后，在國內(nèi)外多種因素的綜合作用下，房地產(chǎn)企業(yè)數(shù)量逐年遞增，開發(fā)與經(jīng)營的規(guī)模也達到前所未有的水平，房地產(chǎn)業(yè)成為中國經(jīng)濟中的一大亮點。但是隨著我國房地產(chǎn)開發(fā)與經(jīng)營的飛速發(fā)展，矛盾和問題也開始顯現(xiàn)，針對房地產(chǎn)開發(fā)經(jīng)營中的諸多問題，許多專家學(xué)者都提出了自己的見解。本文在總結(jié)已有研究的基礎(chǔ)上明確了房地產(chǎn)經(jīng)營與開發(fā)的一般性問題，通過對

2、我國房地產(chǎn)開發(fā)與經(jīng)營的環(huán)境和模式進行深入剖析，找出了我國房地產(chǎn)業(yè)開發(fā)與經(jīng)營的主要問題，從而提出合理而有針對性的策略，以期為我國的房地產(chǎn)開發(fā)與經(jīng)營提供幫助。關(guān)鍵詞：關(guān)鍵詞：房地產(chǎn)開發(fā)經(jīng)營主要問題對策III目錄摘要...................................................................................................................

3、...........................IAbstract......................................................................................................................................II第一章緒論...........................................

4、..................................................................................11.1研究背景........................................................................................................................11.2研究意義..

5、......................................................................................................................11.3研究綜述..............................................................................................

6、..........................2第二章房地產(chǎn)開發(fā)與經(jīng)營的相關(guān)問題...................................................................32.1房地產(chǎn)開發(fā)與經(jīng)營的概念........................................................................................32.1.1房

7、地產(chǎn)的概念.................................................................................................32.1.2房地產(chǎn)開發(fā)與經(jīng)營的概念...........................................................................42.2房地產(chǎn)開發(fā)與經(jīng)營的內(nèi)容和程序........

8、...................................................................4第三章我國房地產(chǎn)開發(fā)與經(jīng)營的現(xiàn)狀分析........................................................53.1我國房地產(chǎn)開發(fā)經(jīng)營環(huán)境...............................................................

9、.........................53.1.1宏觀環(huán)境............................................................................................................53.1.2行業(yè)環(huán)境...................................................................

10、.........................................73.2我國房地產(chǎn)開發(fā)經(jīng)營模式........................................................................................83.2.1房地產(chǎn)企業(yè)盈利模式.............................................................

11、........................83.2.2房地產(chǎn)企業(yè)開發(fā)模式.....................................................................................83.2.3房地產(chǎn)企業(yè)營銷模式.................................................................................

12、....9第四章我國房地產(chǎn)開發(fā)與經(jīng)營存在的主要問題................................................94.1房地產(chǎn)投資膨脹、信貸危機嚴重...........................................................................94.2房地產(chǎn)市場開發(fā)經(jīng)營行為不規(guī)范....................................

13、.....................................104.3房地產(chǎn)開發(fā)經(jīng)營觀念落后......................................................................................104.4房地產(chǎn)開發(fā)經(jīng)營規(guī)模小、資源配置不合理.......................................................11第

14、五章我國房地產(chǎn)開發(fā)與經(jīng)營的調(diào)控對策.....................115.1加強房地產(chǎn)開發(fā)經(jīng)營的金融監(jiān)管.........................................................................115.2合理引導(dǎo)房地產(chǎn)市場開發(fā)經(jīng)營秩序....................................................................12

15、5.3轉(zhuǎn)變開發(fā)經(jīng)營觀念、調(diào)整供應(yīng)結(jié)構(gòu)....................................................................125.4促進房地產(chǎn)經(jīng)營開發(fā)的可持續(xù)性.........................................................................13第六章結(jié)論...................................

16、........................................................................................13參考文獻:.............................................................................................................................