重鋼多元化經(jīng)營(yíng)的道路及其發(fā)展戰(zhàn)略研究.pdf

1、重慶大學(xué)碩士學(xué)位論文重鋼多元化經(jīng)營(yíng)的道路及其發(fā)展戰(zhàn)略研究姓名：陳山申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：孟衛(wèi)東2000.10.1里壅盔蘭堡主蘭垡笙塞一堂曼AbSfrocfThepaperintroducedthehistoryepitomeandtypicalpresentconditionofdiver—sificationdevelopmentofstate—ownenterprisesinChinathroughcompili

2、ngalargestate—ownenterprise’Scaseoftwentyyearsdiversificationdevelopment，pointedoutthereasonsofthesuccessandfailureofthestate—ownenterprise’Sdiversificationdevelopmentthroughanalyzingandstudyingthecase，suggesttheplanofde

3、cisionandimplementofthisenterprise’SdiversificationdevelopmentstrategiesForlookingfortheroadofexistenceanddevelopmentofChinesestate—ownenterprise，thepapercollected，arranged，compiledandanalyzedtheactualconditionofdiversif

4、icationdevelopmentinChinaConcludedtheChinesefirm’SmotivationofdiversificationthataredifferentfromthatoftheWestthroughanalyzingthemodeofen—terpfise’Sgrowingupandthediversificationdevelopmentfactorsthatexistintheell—terpri

5、seandoutoftheenterprise；foundoutthethreemostkeyfactors(thequalityofCEOofthefirm，thechoiceofindustrythemanagementoforganization)thateffectthefirm’SSUCCESSthrovlghreviewingthehistoryofdevelopmentofChinesestate—ownenterpris

6、e’SdiversificationandclassingthestrategiesofdiversificationStudyingandanalyzingthetypicalenterprisefromcasetoactualfirm，analyzedthedirectionandadvantageofdiversificationdevelopmentstrategies；Pointedouttheproblemsandreaso

7、nsofdivrsificationdevelopment；formulatedthediversificationde—velopmentstrategiesandthespecificindustryandscaletarget；madethedecisionofthestrategiesofdiversificationdevelopment：evaluatedtIlediversificationstrategiesofthet