電信大客戶個(gè)性化營銷方案研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文電信大客戶個(gè)性化營銷方案研究姓名：鄧剛申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：田志龍20041028IIAbstractInthisthesisitmainlystatestheprocessofmakinganindividualmarketingcasefatelecomkeyaccountbyintroducingtheCommunicationCooperativeProjectofChutianLas

2、erLtd.Co..Toovercometheincreasinglycompetitivemarketbesidesexplingnewbusinessescultivatingnewbenefitgrowthpointsthetelecombusinessesattachgreatimptancetothekeyaccountbusiness.Theyconsideritasakeyfactofconcerningthesurviv

3、aldevelopmentofthebusiness.Howeverbyconductingthemarketingthosetelecomoperatingbusinessesusuallybehaveinacasualdisderedway.Thisreflectsonthefollowingaspects:focusingontheimplementofthemarketingwhileigningthecapacitiesofi

4、mplementemphasizingontheconcretewaysofconductingwhileneglectingthestrategiesofconductingetc..AlltheseappearintheTelecommarketingthatwillleavebehindahiddendangerinimprovingthebusinesses’competitiveabilitiesofferaweaknesst

5、otherival.OnlyonbuildingupascientificstardizedmarketinganalysismodelwkingoutindividualmarketingplanscantheTelecombusinessestoexplethekeyaccounttotheutmostextentpromotethebenefits.Firstlyitstatesthedevelopingsituationofth

6、etelecommarketanalyzesthestructureofthetelecommarketpredictsthetendencyofthemarketinthenearfuturetheinevitabilityofconductingindividualmarketingisalsomentionedinthispart.Thenaratherscientificstardizedmarketinganalysismod

7、elbasedonthespecialtyofthetelecommarketissettled.Thismodelanalyzestheprojectinanallroundway:theanalysisofindividualconsumingfeaturesthecomparisonofadvantagesdisadvantagesoftheoperatthetappingofthedemstheevaluationoftheco

8、mpetitivesituation.Bythisanalysisthemodelwksoutabeneficialindividualmarketingprojectwhichcanbothsatisfythecommunicationdemspromotetheprofitsoftheoperat.AttheendofthethesisacasestudyofChutianLaserLtd.Co.ispresented.Keywds