S鋼結(jié)構(gòu)公司的營(yíng)銷策略分析.pdf

1、Y772776糧里大擎碩士學(xué)位論文學(xué)妒代碼：10246學(xué)號(hào)：022025199S鋼結(jié)構(gòu)公司的營(yíng)銷策略分析系(所)：專業(yè)：姓名：管理學(xué)院工商管理羅曉強(qiáng)指導(dǎo)教師：蘇勇教授完成日期：2004年10月27口里型堅(jiān)塑望蘭!盟一!型笪塑坌望塑墮塑墮墮坌塑AbstractSteelstructureisthenewformofarchitectureaswellastheneworientationofthedevelopmentofarchitec

2、turemarketWiththerapiddevelopmentofChinaeconomy，steelstructureindustryincreasesveryfastIncludingforeigninvested，privateownedandstateownedcompanies，thecompetitionisveryfierceinthisindustryAsastate。ownedenterpriseengagingi

3、nprovidingsteelstructuralarchitecture，Scompanyhasthequalificationtoprovideawholeseriesofsteelproductsandservicefromdesign，manufactureanderectionAsacompanyhavingsplendidhistoryofmanyyears，itisabigproblemfacingtomanagersin

4、newcenturytokeepfurtherdevelopmentonthebasisofgreatachievementsandtostrengthensalesabilityinmoreandmorecompetitivesituationThisthesisishopingtodeterminethegoalsandmeasuresofthenewsalesstrategyforScompanythroughthoroughan

5、alysisofsteelstructuremarketandpresentsituationofScompany，andalsotofindsomevaluableinformationforthereferenceforsimilarcompaniesinmainlandThisthesisiscomposedofasfollowsChapterone—brieflyintroducethemainsituationandhisto

6、ryofsteelstructureindustryChaptertwobrieflyintroducethemainsituationofScompanyfromorganizationstructuretobusinessdevelopmentChapterthree—systematicallyanalyzestheenvironmentofScompany，includethemacroµenvironmentChap

7、terFour—analyzesmarketstrategieswiththemethodofSTP，andthecompetitionandthreatfromsegmentmarketChapterFive—explorethedevelopmenttrendofsteelstructureindustryandmarketingstrategyandanalyzewithSWOT＆4PsforScompanyIntheend，th