移動(dòng)運(yùn)營(yíng)企業(yè)顧客價(jià)值實(shí)現(xiàn)的路徑分析.pdf

1、分類號(hào)——UDC洼l密級(jí)學(xué)位論文移動(dòng)運(yùn)營(yíng)企業(yè)顧客價(jià)值實(shí)現(xiàn)的路徑分析(題名和副題名)趙春蓮(作者姓名)指導(dǎo)教師姓名一前豎寶平～教—望申請(qǐng)學(xué)位級(jí)別亟專業(yè)名稱全些鱟堡論文提交日期2QQ5。6論文答辯日期2QQ51魚學(xué)位授予單位和日期壹室墨三盤塋答辯委員會(huì)主席評(píng)閱人————一2005年6月日注1：注明《國(guó)際十進(jìn)分類法uDc》的分類號(hào)。南京理工大學(xué)碩士學(xué)位論文移動(dòng)運(yùn)營(yíng)企業(yè)顧客價(jià)值實(shí)現(xiàn)的路徑分析ABSTRACTFollowingtheindustr

2、ysnllctIlrctheoryBolter’Scompetitionstrategytheoryandresource—basedviewcustomervaluetheorybecomesanotherhotspotonenterprisebusinessnowadaysThispaperanalysesthefactors，whichaffectthecustomervalueinthetypicalindustrymobile

3、operatingindustryinordertofindthewaysofimprovingthecustomervalueInthispaperthecustomersaredividedintotwoparts：innercustomer(employee)andoutercustomerTheinnercustomersaredividedintoseveralkindsbasedonthedifferentfunctiond

4、epartments，andthenthecustomervalueisanalyzedkindbykindDemonstrationanalysisandhistoricalanalysisareusedwhentheoutercustomervalueisanalyzedQualityprice，convenience，service，experience，safetyfashion，brand，entertainment，adsc

5、riptionandinformationareconsideredtobethemaincomponentsaffectingthecustomervalueTheimportanceofeachcomponentiscalculatedinprobabilityInthepaperseveralstrategychoicesaremadetoactualizethecustomervaluebasedonthemarketenvir

6、onmentofmobilecommunicationindustryandthecomponentsthataffectthecustomervalueTheintentionofthisresearchistohelptheenterprisesarisfythecustomerdemands，improvetheirvalueandachievethewinwingoalbetweentheenterpriseandthecust