猴王茶業(yè)公司海外市場(chǎng)開(kāi)拓策略.pdf

1、學(xué)校代號(hào)：學(xué)號(hào)：密級(jí)：10532S04144t28湖南大學(xué)工商管理碩士學(xué)位論文Y89222彳猴王茶業(yè)公司海外市場(chǎng)開(kāi)拓策略掌焦由誼厶絲舀!型!藍(lán)強(qiáng)昱!』匝姓名盈驅(qū)拯；照劍壁麴燕墻羞堇僮；』商萱堡堂瞳麥些芻整；王亙萱理亟!叢墾△2絲塞握窯旦期12QQ生5旦8fj監(jiān)塞簍趲旦塑：2Q豎生5』：：j12目鳘擻委雖壘圭廈；望鹽!煎塑攫猴千茶葉公司海外市場(chǎng)開(kāi)拓策略AbstractOurcountryjoinedtheWorldTradeOrganiz

2、ation，foodsecuritystandardinevitablygraduallyinternationalizes，Thedomesticstandardandtheinternationalstandardcangraduallyconnectrails，TheteaexportofHunanprovincewhetherreachinternationalstandard，isnotonlyHunanprovincetea

3、toparticipateintheonlywayofinternationalcompetition，butalsotheessentialconditionthatentersinternationalmarketTheHunanmonkeykingteaindustrylimitedcompanyfirstbatchobtainstheimportandexportpowerShouldholdtheopportunitycont

4、inuestodevelop，enhancestheinternationalcompetitiveabilityCompanydecidestoestablishthedepartmentofimportandexport，developsinternationalmarketindependentlyArguetodevelopforalongperiodcontinuouslyTherefore，researchontheover

5、seasstrategyhasveryimportantmeaningforthecompanyofMonkeyKingThisarticlesincehavingintroducedthegeneralsituationofpresentteaindustryingeneral，theresearchaccordingtotheoriessuchastechnicalrampartandsaleenvironment，culturea

6、ndtheenterprisestrategyformultinationalcompanyareanalyzed，andalsoanalyzedthechallengeandopportunitythattheteacompanyofMonkeyKingisfacedwithThen，internalappraisementmatrixandexternalanalysisappraisementmatrixaswellasfivef

7、orcemodels，pointoutthespecificproblemofthecompanyTheoverseasstrategyofthecompanyhavebeenestablished，gotobrandrouteIncludeimplementingthemoodteaofscienceandtechnologybrandstrategyaswclJaschanilelconstructionetcKeywords：Te