MZ公司開拓海外市場的戰(zhàn)略選擇.pdf

1、Y953032後旦大學(xué)碩士學(xué)位論文(專業(yè)學(xué)位)學(xué)校代碼：10246學(xué)號；042025452Mz公司開拓海外市場的戰(zhàn)略選擇院系：專業(yè)：姓名：指導(dǎo)教師：完成日期：管理學(xué)院工商管理紀(jì)小琳薛求知教授2006年4月27目堅(jiān)!竺望莖塹鲞!!史塹塑些墮塑AbstractSinceChina’SOpeningtotheworld，theeconomyhasbeengreatlydevelopedandChinamarkethasplayingmolea

2、ndmoreimportantroleinworldeconomyWithChinaenteringWTO，China’sopeningenteredintoanewstage，joiningintotheglobalmarketandcompetingwithinternationalcompaniesinmuchfurtherandbroaderscopeChineseenterpriseschoosetogointernation

3、alizewithmoreandmoremultinationalfinnscomingtoChinesemarketCompetinginglobalmarketisfullynewexperimentforChineseenterprises，thereforetheymightmeetchallengesanddifficultiestheynevermetbeforeHowtogointernationalizesuccessf

4、ullyHowtogrowup，takeadvantagesoftheirstrengthsandpromotetheircapabilityinglobalmarketMZplayedagoodexampleforChineseenterprisesMzChinalocalenterpriseinteleeommunicationequipmentsmanufacture，wasfoundedin1988，anagentfortele

5、communicationequipmentsofHongKonginit’SstartingstageLaterMZstartedtesearchanddevelopitsowntechnologiesNowitisspecializeinR&D，manufacture，andserviceofitsowntechnologiesandproductsIthassuccessfullydevelopedOVerseasmarketan

6、dbecameashiningstarintoday’SworldUptonowMZ’SproductsandsolutionshavebeenwidelyusedinmorethanlbiUionUSers，400telecommunicationoperatorsof100countriesintheworldThisarticleisdividedintofivcpartsThefirstpartmainlydescribesth

7、echallengesandchoicesthatChineseenterprisesarefacingwhentheygointernationalize，andsometheoryininternationalizationThesecondismainlytheintroductionofcompany’Sintroduction，includingMZbrief，MZoverseasmarketdevelopment，MZmil

8、estoneandoutstandingachievementsThethirdpartmainlyanalyzetheCaUSeSwhyMZstartedbusinessinoverseasmarkets，includinginternationalizationisatrendintelecommunicationequipmentindustrythe百obalmarketwasinrecessionandnationalmark