中國(guó)自主品牌對(duì)外傳播研究——基于企業(yè)網(wǎng)站英文版的分析研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文中國(guó)自主品牌對(duì)外傳播研究——基于企業(yè)網(wǎng)站英文版的分析研究姓名：王偉瑋申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：舒詠平20090501華中科技大學(xué)碩士學(xué)位論文IIAbstractBytheendof2008websitesinChinahasreachedmethan28780000.Theinterturnstobethemostfrequentlyusedsourcetogetinfmation.Amongall

2、kindsofwebsitestheenterprisewebsitesoccupies60%ofthetotalamount.Asanimptantparttheyhavemuchsuperiity:suitablewkresourcecapacityoftheirownusergroupsaswellasfablefundasbacking.Theenterprisewebsiteconstitutedanotherwldonint

3、er.AsthespeedingupinthestepsoftheOpenupChineseenterprisesIndependentbrssurgentlyneedtojointheinternationalmarket.Tomeettheneedsofthedevelopingsocialistmodernizationtheindependentbrsholdaprominentstrategicposition.However

4、duetotheinternationalcommunicationofthemisstillinitsinfancytheeconomicdevelopmentbackwardnesstheindependentlyinnovationoftheenterprisefailsIndependententerprisesbrs’developmentthepromotionfallbehindthewldfamousbrs’obviou

5、sly.Chinesebrsarestillinferitotheinternationalones.Adaptableinternationalcommunicationisofgreatimptance.Thetimeofinteriscomingwhichdecidesthewebsiteswillbeanessentialweapon.Thisisnotonlyanimptanttopicinnewmediatimebutamu

6、stwayChineseindependentbrsshouldtake.BasedonthistheresearchonChineseindependentbrs’feignlanguageversionofenterprisewebsitesistimelyimptant.Theresearchcombinestheiesinmasscommunicationmarketingpsychologyconductsinanempiri

7、calway.Becausethefeignlanguageversionsarenumeroustheconditionlimitsthethesischoosethemostcommonfoundationalversion—Englishversionasmysubjectinvestigated.TheresearchistostudyEnglishversion’sconstructiontofindouttheproblem

8、smayexistthenproposethesuggestionsthecountermeasures.ThiswillhelpunderstingChinesebrconstructionalsituation.Thisthesis’sbasicstructureasfollows:Introductionisthefirstpartwhichsummariestheentirecontentanalysisthethreadthr

9、oughit.Thefirstsecondchapterssumupthetheiesintroducingtherelatedconceptsonenterprisewebsitetheindependentbrincludingindependentbrs’developmentstrategicbackground.Thethirdchapterisananalysis.50wellknownChineseexptientedin