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1、附件七：XX 項(xiàng)目營(yíng)銷推廣方案模板××項(xiàng)目營(yíng)銷推廣方案 ××項(xiàng)目營(yíng)銷推廣方案榮盛房地產(chǎn)發(fā)展股份有限公司 榮盛房地產(chǎn)發(fā)展股份有限公司營(yíng)銷策劃部 營(yíng)銷策劃部××年××月××日 ××年××月××日1.3、計(jì)劃安排 ....................................

2、..................................................................................................................71.4、預(yù)期效果 ................................................................................................

3、......................................................72、逐步導(dǎo)入期 、逐步導(dǎo)入期............................................................................................................................................72.1、計(jì)劃時(shí)間 .

4、.....................................................................................................................................................72.2、推廣計(jì)劃目的和重點(diǎn) ........................................................

5、..........................................................................72.3、計(jì)劃安排 ........................................................................................................................................

6、..............82.4、預(yù)期效果 ......................................................................................................................................................83、項(xiàng)目公開(kāi)期 、項(xiàng)目公開(kāi)期...............................

7、.............................................................................................................83.1、計(jì)劃時(shí)間 .....................................................................................................

8、.................................................83.2、推廣計(jì)劃目的和重點(diǎn) ..................................................................................................................................83.3、計(jì)劃安排 ................

9、......................................................................................................................................83.4、預(yù)期效果 ............................................................................

10、..........................................................................84、持續(xù)強(qiáng)銷期 、持續(xù)強(qiáng)銷期...................................................................................................................................

11、.........84.1、計(jì)劃時(shí)間 ......................................................................................................................................................84.2、推廣計(jì)劃目的和重點(diǎn) ....................................

12、..............................................................................................84.3、計(jì)劃安排 ....................................................................................................................

13、..................................84.4、預(yù)期效果 ......................................................................................................................................................85、逐步降溫銷售期 、逐步降溫銷售期.......

14、.............................................................................................................................85.1、計(jì)劃時(shí)間 .....................................................................................

15、.................................................................85.2、推廣計(jì)劃目的和重點(diǎn) ..................................................................................................................................85.3、計(jì)劃安排

16、......................................................................................................................................................85.4、預(yù)期效果 ............................................................

17、..........................................................................................86、項(xiàng)目尾盤(pán)銷售期 、項(xiàng)目尾盤(pán)銷售期...............................................................................................................

18、.....................96.1、計(jì)劃時(shí)間 ......................................................................................................................................................96.2、推廣計(jì)劃目的和重點(diǎn) ........................

19、..........................................................................................................96.3、計(jì)劃安排 ........................................................................................................

20、..............................................96.4、預(yù)期效果 ......................................................................................................................................................9（三） 、項(xiàng)目推盤(pán)方案..

21、..................................................................................................................................9（四） 、項(xiàng)目銷售進(jìn)度目標(biāo)............................................................................

22、................................................9（五） 、營(yíng)銷推廣策略....................................................................................................................................91、媒體宣傳策略 、媒體宣傳策略...........

23、...........................................................................................................................101.1、媒體選擇 ......................................................................................

24、..............................................................101.2、宣傳主題 ...................................................................................................................................................

25、.101.3、廣告創(chuàng)意及訴求 ........................................................................................................................................101.4、媒體組合策略 ........................................................

26、....................................................................................101.5、媒體宣傳預(yù)算 ...........................................................................................................................

27、.................112、營(yíng)銷活動(dòng)策略 、營(yíng)銷活動(dòng)策略......................................................................................................................................112.1、營(yíng)銷活動(dòng)目的 ......................................

28、......................................................................................................112.2、營(yíng)銷活動(dòng)計(jì)劃 .........................................................................................................

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