簡(jiǎn)介：山東農(nóng)業(yè)大學(xué)碩士學(xué)位論文村級(jí)會(huì)計(jì)委托代理制問題研究姓名于連京申請(qǐng)學(xué)位級(jí)別碩士專業(yè)會(huì)計(jì)學(xué)指導(dǎo)教師王家傳20080614村級(jí)會(huì)計(jì)委托代理制問題研究LLI●_____●____L●一ABSTRACTRURALFINANCIALPROBLEMSHASBEENTHEKEYISSUESINTHEPROCESSOFDEVELOPMENTOFTHERURALECONOMY，POORHANDLINGOFTHISISSUEWILLDIRECTLYAFFECTTHE”FARMERS，RURALAREAS，AGRICULTUREPRODUCTION’’ISSUERESOLVED,ATTHESAMETIME，ITWILLBRINGABOUTSIGNIFICANTNEGATIVEIMPACT011THEOVERALLDEVELOPMENTOFCHINASECONOMY．HOWEVER，RURALFINANCIALISSUEHASBEENTHEBOTTLENECKINTHECOURSEOFCHINA’SRURALECONOMICDEVELOPMENT，THEREAREMANYPROBLEMSINTHESYSTEMBUILDING，EQUIPPEDWITHFACILITIES，THEQUALITYOFPERSONNELANDSOON．ANDBECAUSEOFVARIOUSREASOILSINTHEPROCESSOFIMPLEMENTINGTHEPOLICY,RURALFINANCIALCANNOTGOOUTOFTHEVICIOUSCIRCLEOF‘BAYINGOFFWHILEGOINGINTODEBT，CHAOTICAFTERPAYINGOFF’，BECOMETHE”PERSISTENT¨PROBLEM，ANDHASASERIOUSIMPACTONRELATIONSBETWEENTHEPARTYANDTHEMASSESANDSOCIALSTABILITYINRURALAREAS，SOTHEINNOVATIONOFRURALFINANCIALMANAGEMENTSYSTEMISANIMMINENTTHING．INSUCHASITUATION,ITISTHETIMEFORTHECOMINGOFTHEVILLAGECLASSACCOUNTANTPRINCIPAL．AGENTINSTITUTION．OFCOURSE，ITISNOTTHEEME唱ENCEOFASUDDEN,BUTTHEPRODUCT．OFEXPLORATIONANDPRACTICEFORMORETHAN20YEARS。ATPRESENT,THETHEORETICALRESEARCHABOUTTHEVILLAGECLASSACCOUNTANTPRINCIPAL．AGENTINSTITUTIONISRARE．THISPAPERINTRODUCESTHEHISTORYOFTHECHINASRURALFINANCIALMANAGEMENTMODELINCLUDING‘‘PROPERTIESOFVILLAGEAREMANAGEDBYVILLAGE”MODEL，‘‘RURALACCOUNTANTAPPOINTINGSYSTEM”，‘RURALACCOUNTANTACTINGSYSTEM’AND‘THEVILLAGECLASSACCOUNTANTPRINCIPALAGENTINSTITUTION’，ANDGIVEABRIEFANALYSISOFTHEFINANCIALMANAGEMENTINTHECHINASRURALDEVELOPMENTPROCESS，ANDTHENGIVEACOMPARATIVEANALYSISABOUTTHERURALFINANCIALMANAGEMENTUSINGTHETRANSACTIONCOSTSTHEORY．THISARTICLEFOCUSESONANALYSISOFTHEEXISTINGPROBLEMSANDTHEREASONSINTHECOURSEOFRUNNINGVILLAGECLASSACCOUNTANTPRINCIPALAGENTINSTITUTION,INCLUDINGTHEMACROECONOMICINSTITUTIONALENVIRONMENTCONSTRAINTS，THEIMPERFECTIMPLEMENTATIONMECHANISM,THEPROBLEMOFTHECOLLECTIVEPROPERTYRI垂臨，THESOURCESOFFUNDINGANDCHARGESOFSTANDARD，THEPROBLEMSOFTHINKINGANDH

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簡(jiǎn)介：山東大學(xué)博士學(xué)位論文基于共同代理的信托公司治理研究姓名張興華申請(qǐng)學(xué)位級(jí)別博士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師楊蕙馨20071018山東大學(xué)博士學(xué)位論文內(nèi)容摘要目前公司治理的文獻(xiàn)中，作為公司治理理論的委托代理理論主要是指?jìng)鹘y(tǒng)的雙邊委托代理理論，即公司的股東作為單一委托人，將公司的經(jīng)營(yíng)權(quán)委托給經(jīng)理人，經(jīng)理人作為單一代理人接受股東的委托，代理他們經(jīng)營(yíng)企業(yè)。這種委托代理關(guān)系是股東與經(jīng)理人之間的委托代理關(guān)系。但是，委托代理理論是處于動(dòng)態(tài)發(fā)展的，通過對(duì)以往公司治理文獻(xiàn)的考察發(fā)現(xiàn)，以拓展的委托代理理論為基礎(chǔ)研究公司治理問題的文獻(xiàn)幾乎沒有。而且在經(jīng)濟(jì)現(xiàn)實(shí)中，委托人與代理人之間的委托代理關(guān)系遠(yuǎn)遠(yuǎn)比傳統(tǒng)的雙邊委托代理理論描述的委托代理關(guān)系復(fù)雜。如果僅僅以傳統(tǒng)的雙邊委托代理理論為基礎(chǔ)研究公司治理問題可能是不完善或不準(zhǔn)確的。本文選擇信托公司作為研究對(duì)象，一方面是因?yàn)樵谛磐泄局?，固有?cái)產(chǎn)所有者即股東與多個(gè)信托財(cái)產(chǎn)提供者獨(dú)立地將各自擁有的財(cái)產(chǎn)管理、處置的權(quán)限授予公司的經(jīng)營(yíng)管理者，由經(jīng)營(yíng)管理者為他們提供財(cái)產(chǎn)管理的服務(wù)。股東與信托財(cái)產(chǎn)提供者的目標(biāo)利益趨向不同，成本不對(duì)稱，財(cái)產(chǎn)存在形式不同，相互獨(dú)立的將決策權(quán)授予公司經(jīng)營(yíng)管理者。信托公司中作為委托人的股東和信托財(cái)產(chǎn)提供者與作為代理人的經(jīng)營(yíng)管理者之間構(gòu)成共同代理關(guān)系，以信托公司作為藍(lán)本非常適合應(yīng)用共同代理理論來研究公司治理問題。另一方面目前國(guó)內(nèi)對(duì)信托公司治理的研究是將信托公司作為一般公司，沒有考慮信托公司的特殊性而直接將建立在傳統(tǒng)的雙邊委托代理理論基礎(chǔ)之上的一般公司治理理論應(yīng)用于信托公司。不適合信托公司自身經(jīng)營(yíng)和發(fā)展的公司治理結(jié)構(gòu)使得重新整頓后的信托公司頻頻出現(xiàn)違規(guī)現(xiàn)象。重新分析信托公司的委托代理關(guān)系并建立適應(yīng)其自身經(jīng)營(yíng)和發(fā)展的公司治理結(jié)構(gòu)無疑具有一定的理論意義和現(xiàn)實(shí)意義。本文描述了信托公司的經(jīng)營(yíng)行為，信托公司中的股東和信托財(cái)產(chǎn)提供者作為委托人與經(jīng)營(yíng)管理者作為代理人之間構(gòu)成共同代理關(guān)系。由于股東和信托財(cái)產(chǎn)提供者與經(jīng)營(yíng)管理者的利益不一致，并且在委托代理過程中股東和信托財(cái)產(chǎn)提供者與經(jīng)營(yíng)管理者之間信息的不對(duì)稱，由此帶來“代理人問題”和代理成本。信托公司中代理成本可以分為三類，股東與公司經(jīng)營(yíng)管理者的利益沖突產(chǎn)生的代理成本為“第一類代理成本”；信托財(cái)產(chǎn)提供者與公司經(jīng)營(yíng)管理者的利益沖突產(chǎn)生的代

簡(jiǎn)介：山東大學(xué)碩士學(xué)位論文完善我國(guó)稅務(wù)代理制度的研究姓名孫中平申請(qǐng)學(xué)位級(jí)別碩士專業(yè)財(cái)政學(xué)指導(dǎo)教師李一花20080412蛙寒丈學(xué)頸七學(xué)俊論文中文摘要稅務(wù)代理制度是稅務(wù)代理人包括稅務(wù)代理機(jī)構(gòu)及其從業(yè)人員，如洼煺稅務(wù)師接受納稅人委托，為納稅人辦蘩L納稅申報(bào)、結(jié)算清繳、自我檢查等涉稅事宣的制度。建立和完善稅務(wù)代理制度，對(duì)發(fā)展社會(huì)主義市場(chǎng)經(jīng)濟(jì)、轉(zhuǎn)換稅務(wù)機(jī)關(guān)職能、保證征稅活動(dòng)順利進(jìn)行十分必要。從納稅入角度來看，納稅入可以從繁雜的稅務(wù)事宜中解脫出來，專心經(jīng)營(yíng)，降低了成本。從稅務(wù)機(jī)關(guān)角度看，稅務(wù)人員可以集中精力搞好稽查和處罰，提高征管效率。自20世紀(jì)80年代推行以來，稅務(wù)代理業(yè)在我國(guó)獲得了很大發(fā)展。據(jù)統(tǒng)計(jì)，截止到2006年底，全國(guó)注冊(cè)稅務(wù)師總?cè)藬?shù)達(dá)70066入，其中執(zhí)業(yè)注艇稅務(wù)師約22000人；從業(yè)入員近LO萬人，稅務(wù)師事務(wù)所達(dá)3214家。稅務(wù)代理制度在維護(hù)國(guó)家經(jīng)濟(jì)秩序和提嶄稅收征管效率和質(zhì)量方面的作用也開始顯現(xiàn)出來。以2004年為例，在全國(guó)2王個(gè)地區(qū)開展的企業(yè)所得稅匯算清繳工作中，稅務(wù)師事務(wù)所審核鑒證86萬戶企業(yè)，共調(diào)增應(yīng)納稅額13王。4億元。據(jù)對(duì)浙江、廣東、四川、新疆、內(nèi)蒙吉、大連6個(gè)省、區(qū)、市就稅務(wù)代理進(jìn)行的專題抽樣問卷調(diào)查顯示，609L％的納稅人有委托稅務(wù)代理的愿望及要求，麗潛在的需求則更大。我國(guó)現(xiàn)有登記淼麓的各類納稅戶1364萬多個(gè)尚不包括繳納個(gè)人所得稅的納稅人，其中絕大多數(shù)是中小企業(yè)。雖然有如此巨大的需求市場(chǎng)，但我國(guó)企業(yè)進(jìn)行稅務(wù)代理的比率整體編低，只有篩左右，遠(yuǎn)遠(yuǎn)低于美國(guó)企業(yè)50％、日本企業(yè)85％和韓囡企業(yè)95％的稅務(wù)代理率。巨大的市場(chǎng)需求和嗡顯偏低的稅務(wù)代理攀說明我國(guó)稅務(wù)代理制度存在許多迫切需要解決的問題，如稅務(wù)代理人員素質(zhì)較低、稅務(wù)代理機(jī)構(gòu)獨(dú)立性不強(qiáng)、稅務(wù)代磺機(jī)梅執(zhí)業(yè)風(fēng)險(xiǎn)高、稅務(wù)代瑾箭群機(jī)構(gòu)聯(lián)能混蘸效率低下等。上述閹題的存在嚴(yán)重影響我國(guó)稅務(wù)代理業(yè)的正常發(fā)展。究其根源，筆者認(rèn)為主要有以下原因～是人員考試和管理甓秀發(fā)苓器合理；二是稅務(wù)代理機(jī)構(gòu)與稅務(wù)機(jī)關(guān)利益關(guān)系不清；三是稅務(wù)代理缺乏有效的內(nèi)部質(zhì)量控制體系；四是行業(yè)自律作用發(fā)揮不明顯。當(dāng)然，還與我國(guó)稅務(wù)代理制度推行的時(shí)間較短有關(guān)。因此，我們有必要借鑒發(fā)達(dá)國(guó)家稅貉代理制度的成功經(jīng)驗(yàn)，完善稅務(wù)代理人員的考試和符理制度、增強(qiáng)稅務(wù)代理?xiàng)髑艿莫?dú)立性、建立璇量控制體系耬賠償僚險(xiǎn)剁度控制代璉風(fēng)險(xiǎn)、攆順稅務(wù)代理籬理體制充分發(fā)揮行業(yè)協(xié)會(huì)自律功能。鑒予稅務(wù)代理人員素質(zhì)不高的普遍國(guó)情，論文首次全方位提恕通過降低報(bào)名

簡(jiǎn)介：重慶交通大學(xué)碩士學(xué)位論文供應(yīng)商管理庫(kù)存中的委托代理問題研究姓名曾令波申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師黃承鋒20080401ABSTRACTVENDORMANAGEDINVENTORYVMOISANEWANDREPRESENTATIVESUPPLVTHAININVENTORYMANAGEMENTTACTICWHICHCANHELPTOOVERCOMETHE“BULLWHIPEFFECT，，OFTHETRADITIONALSTOCKCONTROLMODEAVAILABLYANDIMPROVETHEEFFICIENCYANDCOMPETITIVENESSOFTHESUPPLYCHAINISSUESOFHOWTOCONSTRUCTTHECOOPERATIONMECHANISMTOHANNONIZETHEVMIMEMBERS’ACTIONSWITHTHESYSTEMGOALANDIMPROVETHEINTEGRALP拍MANCEHAVEAROUSEAGROWINGINTERESTAMONGBOTHACADEMICSANDPRACTITIONERSANIMPORTANTCRITERIATHATWILLBEUSEDTOMEASURETHETHESUPPLYCHAINPERFORMANEELSCOORDINATIONPRESENTLYTHEREARETWOCLASSESOFCAUSETHATAFFECTTHECOORDINATIONOFTHESUPPLYCHAINACLASSICALEXAMPLEISTHATOFDOUBLEMARGINALIZATIONTHEOTHEREXAMPLEISTHATOFASYMMETRICALINFORMATIONTHEREALREADYEXISTPLENTYOFLITERATURESABOUTTHEDOUBLEMARGINALIZAFIONTHEEFFECTOFINFORMATIONASYMMETRYONTHEVMISYSTEM’SPERFORMANCEAROUSETHEATTENTIONRECENTLYHOWEVERITISSHORTOFTHERESEARCHONTHISPROBLEMINTHISDISSERTATION，WEDESEARCHONVMISYSTEMSPROBLEMSWITHINFO徹ATIONASYMMETRYBASEDONTHETHEORYOFPRINCIPALAGENTTHEMAINRESEARCHANDINNOVATIONAREORGANIZEDASFOLLOWSINTHEINTRODUCTION，PROPOSEANDANALYSETHEPROBLEMTHEINFORMATIONASYMMETRVISANESSENTIALCHARACTEROFTHESUPPLYCHAIN，WHICHHAVEALLIMPORTANTEFFECTONTHESUPPLYCHAINCOORDINATIONSOTHERESEARCHONSUPPLYCHAINCONTRACTSWILLBEMOREPRACTICALWHENWECONSIDERTHEEFFECTOFTHEINFORMATIONASYMMETRYINTHESECONDPART，SOLVETHEPROBLEMCONSTRUCTTHREECLASSESOFSUPPLYCHAINCONTRACTMODELSFORTHEDIFFERENTVMIPROBLEMSWITHINFORMATIONASYMMETRVMAKEADETAILEDANALYSISONEACHMODELANDOBTAINTHERESULTS，WHICHEXPANDSOMERESEARCHRESULTSOFTHETHEORYOFPRINCIPALAGENTINTHETHIRDPART，CASERESEARCHHAVEANSTUDYONHOWTOAPPLYTHEPRINCIPALAGENTTHEORYTOCONSTRUCTTHEVMISYSTEMINTHEMANUFACTURINGAREAINOURCOUNTRYKEYWORDSVENDORMANAGEDINVENTORY；SUPPLYCHAINCONTRACT；SUPPLYCHAINCO。ORDINATION；PRINCIPALAGENT

簡(jiǎn)介：復(fù)旦大學(xué)碩士學(xué)位論文設(shè)備代理中間商鞏固其在價(jià)值鏈中地位的策略探討姓名賀曉東申請(qǐng)學(xué)位級(jí)別碩士專業(yè)高級(jí)管理人員工商管理指導(dǎo)教師蔣青云20071028S05E025197賀曉東設(shè)備代理中間商鞏固其在價(jià)值鏈中地位的策略探討摘要中資實(shí)業(yè)有限公司JMCHLD惦塒ALLLD是一家專門從事國(guó)外機(jī)械設(shè)備和技術(shù)軟件代理的貿(mào)易公司，自上世紀(jì)八十年代初期進(jìn)入中國(guó)市場(chǎng)以來，行業(yè)已涉及制藥、化工和食品。隨著公司的發(fā)展，在上述應(yīng)用行業(yè)中中資實(shí)業(yè)已成為目前國(guó)內(nèi)知名的設(shè)備代理中間商之一。在過去稀缺經(jīng)濟(jì)的條件下，海外制造商與終端客戶之間留有較大的利潤(rùn)空間，只要能“傍”住優(yōu)秀的海外制造商，代理中間商就能獲得豐厚的利潤(rùn)。但隨著國(guó)內(nèi)經(jīng)濟(jì)的飛速發(fā)展，市場(chǎng)競(jìng)爭(zhēng)的加劇，產(chǎn)品利潤(rùn)率降低，而銷售成本居高不下，海外設(shè)備制造商都在逐步選擇自建營(yíng)銷網(wǎng)絡(luò)的途徑，繞過中間環(huán)節(jié)，直插終端客戶。同時(shí)，終端客戶也出于減少買賣成本的考慮，會(huì)繞開代理中間商直接去和海外制造商聯(lián)系并進(jìn)行貿(mào)易。所以在這種形勢(shì)下，如同其他外貿(mào)代理中間商一樣，中資實(shí)業(yè)面臨被供應(yīng)鏈上游制造商和下游終端客戶拋棄的風(fēng)險(xiǎn)。針對(duì)中資實(shí)業(yè)所面臨的困境，筆者以渠道基礎(chǔ)理論和代理中間商的經(jīng)濟(jì)學(xué)分析為理論基礎(chǔ)，采用“波特競(jìng)爭(zhēng)五力’模型和SW0T分析方法對(duì)中資實(shí)業(yè)所處的行業(yè)和公司現(xiàn)狀進(jìn)行了詳盡分析，指出了重構(gòu)渠道價(jià)值鏈和轉(zhuǎn)變傳統(tǒng)經(jīng)營(yíng)理念的變革方向，并提出了在真正占有客戶資源的基礎(chǔ)上，通過完善客戶服務(wù)，推行“客戶關(guān)懷”計(jì)劃，強(qiáng)調(diào)一種對(duì)客戶的主動(dòng)性關(guān)懷的服務(wù)意識(shí)，實(shí)行售前，使用中和售后三個(gè)關(guān)懷，并加強(qiáng)對(duì)服務(wù)的軟硬件投入和服務(wù)的創(chuàng)新，逐步創(chuàng)立自己的服務(wù)品牌，在從銷售代理商向服務(wù)運(yùn)營(yíng)商轉(zhuǎn)變的過程中實(shí)現(xiàn)渠道價(jià)值鏈的增值，同時(shí)通過開展與渠道上下游的博弈來維護(hù)作為代理中間商應(yīng)得的利益，最終鞏固自身在價(jià)值鏈中的地位，成為價(jià)值鏈中不可缺少的一環(huán)。關(guān)鍵詞代理中間商，客戶關(guān)懷，服務(wù)運(yùn)營(yíng)商，價(jià)值鏈增值，渠道博弈

簡(jiǎn)介：中南大學(xué)碩士學(xué)位論文基于信任博弈的委托代理關(guān)系實(shí)驗(yàn)與模型研究姓名孫世哲申請(qǐng)學(xué)位級(jí)別碩士專業(yè)金融學(xué)指導(dǎo)教師饒育蕾20071101碩十學(xué)位論文ABSTRACTABSTRACTTHETRADITIONALECONOMICTHEORYWASBASEDONTHEPROSPECTIVEUTILITYMAXIMUMWHICHPROPOSEDBYNEUMANNANDMORGENSTERNIN1944，ITCONSIDERSTHATTHEECONOMICBEHAVIORISUPTOTHEEXTRINSICMOTIVATIONTHEPRINCIPALAGENTPROBLEMALSOISUNDERTHISFRAMEWORK。BECAUSEOFTHEINFORMATIONASYMMETRYLEDBYTHECAPITALMARKETINFORMATIONUNCALCULATED，THERATIONALOFBOTHTHEPRINCIPALANDTHEAGENTWILLRESULTINTHEVALUEMAXIMIZEGOALINTHECORPORATEGOVEMANCESTRUCTUREFAILURE111ETRADITIONALPRINCIPALAGENTTHEORYCONSIDERSTHATTHEPRINCIPALANDTHEAGENTMUSTMAKETHEFULLINSPIRITINGCONTRACTRELATEDWITHTHEAGENT’SINTERESTOTHERWISE，THEAGENTCOSTINCREASESHOWEVERTHEINCOMPLETELYCONTRACTISTHEGENERALRULEINTHEREALECONONLICLIFESOTHATTHEFULLINSPIRITINGCONTRACTISINEXISTENCEAGREATDEALOFEXPERIMENTALEVIDENCESINEXPERIMENTALECONOMICSSUGGESTSTHATMANYPEOPLEARESTRONGLYMOTIVATEDBYOTHERREGARDINGPREFERENCES，THEPREFERENCESOFFAIRNESS，RECIPROCITYPUNISHMENTTRUSTAREALSOIMPACTTHEPEOPLE’SDECISIONBASEDONTHESERESEARCHACHIEVEMENTS。THISPAPERMODIFIESTHESELFINTERESTHYPOTHESISINTHEPRINCIPALAGENTRELATIONSHIP，ANDREVIEWSTHESTRATEGYINTERACTIONBETWEENTHEPRINCIPALANDTHEAGENTBYTHEBEHAVIORALGAMETHEORY111ISPAPERDESIGNSTHREEGAMEEXPERIMENTSACCORDINGTOTHEPRINCIPALAGENTRELATIONSHIPINTHEREALCORPORATIONGOVEMMENT，ANDRESEARCHESWHETHERTHETRUSTRECIPROCITYEXISTSORNOTBETWEENTHESHAREHOLDERANDTHEMANAGERANDTHERELATIONSHIPBETWEENTHESTRATEGYANDTHEPAYOFFUNDERTHEINCOMPLETELYCONTRACT111ISPAPERESTABLISHESAMULTISTAGETRUSTGAMEMODELTHROUGHINTRODUCINGARANDOMPERTURBEDVARIABLE，ANDTHENTESTSITBYTHEEXPERIMENTALDATATHISPAPERFINDSTHATTHERESULTUNDERTHEMORALHAZARDGAMEISN，TTHEWORSTRESULTPREDICTEDBYTHETRADITIONALGAMETHEORYINTHEEXPERIMENT，THEPRINCIPALANDTHEAGENTBOTHTRUSTTHEIROPPONENT，ANDAREWILLINGTOTAKEONTHERISK，ANDTHEPLAYERSAREWOULDLIKETETURNTHEOPPONENT’STRUST111ISPAPERFINDSTHATTHEREALPAYOFFCANSTRONGLYIMPACTTHEDEGREEOFTHETRUST，THEPLAYERCANSACRIFICETOTRUSTTHEIROPPONENTINAEXTENSION，BUTIFTHEPAYOFFISLARGERTHANTHISEXTENSION，THATISTOSAYTHEIRTRUSTWILLII

簡(jiǎn)介：廈門大學(xué)碩士學(xué)位論文A公司貨運(yùn)代理服務(wù)營(yíng)銷策略淺析姓名李文穎申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師郭霖20080201ABSTRACTTHECOMPETITIONINCHINESEFREIGHTFORWARDERINDUSTRYBECAMESTRONGERTHANEVERONTHEBACKGROUNDOFTHEFREIGHTVOLUMEOFFOREIGNTRADEINCREASEDFASTBECAUSEOFTHERAPIDDEVELOPMENTOFCHINESEFOREIGNTRADEANDTHECHANGEOFTHEPOLICYONCHINESEFREIGHTFORWARDERNOW，MOSTCOMMONCHINESEFRIGHTFORWARDERSAREFACINGTHEGREATESTDIFFICULTIESTHATTHEYHAVENEVERCOMETHROUGHACOMPANYISATYPICALCOMMONFREIGHTFORWARDERITTAKESTHESURROGATEOFCONVEYANCEINTHEIMPORTSANDEXPORTSGOODSONOCEANSHIPPINGANDAIRFERRYASITSMAINOPERATIONNOW，ACOMPANYISFACINGSOMEDIFFICULTIESINMARKETINGAFTERTHERAPIDDEVELOPMENTONITSEARLYDAYSTHEPAPERSUMMARIZESALLOFTHEDIFFICULTIESTHATACOMPANYFACINGNOWTHROUGHITSMARKETINGANDOPERATIONANDPOINTSOUTTHATTHEMOSTKEYPROBLEMOFACOMPANYISITTAKESTHESIMPLENEWCUSTOMEREXPLOITATIONASITSGOALOFMARKETINGUNDERTHEABSENTSPECIFICMARKETINGORIENTATIONANDADOPTSTHESALESFIRSTMARKETINGSTRATEGYAND4P’SMARKETINGSTRATEGYTOSUPERVISEITSMARKETINGAFTERTHAT，THEPAPERANALYSESTHECAUSEOFTHESEDIFFICULTIESINSERVICEMARKETINGANDAPPLYTHETHEORYOFSERVICEMARKETING7P’STOHELPACOMPANYCONQUERTHEDIFFICULTIESNEXT，THEPAPERPOINTSOUTTHATTHEREASONABLESUBDIVISIONMARKETSFORACOMPANYARETHECRAFTBROTHERANDTHECOMMONIMPORTSANDEXPORTSENTERPRISEACCORDINGASITSGOALOFDEVELOPMENTAFTERSUBSECTIONTHEFREIGHTFORWARDERMARKETINXIAMENAFTERTHAT，THEPAPERESTABLISHESAWHOLE7P’SCOMBINEDSTRATEGYINSERVICEMARKETINGFORACOMPANYFINALLYTHEPAPERBRINGSFORWARDITSCONCLUSIONSANDPOINTSOUTSOMEFIELDSANDQUESTIONSREMAINTOBEDISCUSSEDFURTHERKEYWORDSFREIGHTFORWARDER；SERVICEMARKETING；MARKETINGSTRATEGY

簡(jiǎn)介：DISSERTATIONSUBMITTEDTONANJINGUNIVERSITYOFTECHNOLOGYINPARTIALFULFILLMENTOFTHEREQUIREMENTSFORTHEDEGREEOFMASTEROFMANAGEMENTBYLUYAOSUPERVISORPROFJIANGJIANPINGJUN2008南京工業(yè)大學(xué)大文科研究生畢業(yè)論文中文摘要首頁用紙畢業(yè)論文題目劍些墼盤主叢重委攙垡墨美垂圈塑疊塞全些篁墨專業(yè)至魚Q魚級(jí)研究生姓名整墊指導(dǎo)教師姓名，職稱婆建堊疊塞亟創(chuàng)業(yè)投資是高科技產(chǎn)業(yè)發(fā)展的最佳資金來源之一，在高新技術(shù)產(chǎn)業(yè)化過程中充當(dāng)著既重要又特殊的角色。其運(yùn)行是由原始投資者、創(chuàng)業(yè)投資機(jī)構(gòu)和創(chuàng)業(yè)企業(yè)三方參與的過程，存在著雙重委托代理關(guān)系，因此委托代理鏈較長(zhǎng)，風(fēng)險(xiǎn)也較大。大多數(shù)學(xué)者關(guān)注創(chuàng)業(yè)投資某一層次委托代理關(guān)系或分別研究?jī)蓪游写黻P(guān)系，而本文對(duì)創(chuàng)業(yè)投資中雙重委托代理問題進(jìn)行了研究，以盡量提高創(chuàng)業(yè)投資的運(yùn)行效率，從而為創(chuàng)業(yè)投資行業(yè)的健康發(fā)展提供有益參考。在研究思路上，本文主要采用了從部分到整體的研究思路。即先分層研究了“原始投資者創(chuàng)業(yè)投資機(jī)構(gòu)“委托代理關(guān)系問題、“創(chuàng)業(yè)投資機(jī)構(gòu)創(chuàng)業(yè)企業(yè)”委托代理關(guān)系問題，重點(diǎn)研究了其中的“逆向選擇“和“道德風(fēng)險(xiǎn)”問題，分析了其產(chǎn)生的原因，提出了相應(yīng)的制度安排；然后從創(chuàng)業(yè)投資的三方參與主體整體著眼，以收益分享系數(shù)和持股比例為紐帶，分別從不同的角度建立了三種委托代理模型，揭示了三方參與主體的地位和利益關(guān)系，是分層研究的有益補(bǔ)充和升華。在研究方法上，本文主要以委托代理理論為指導(dǎo)，主要采用了博弈論、信息經(jīng)濟(jì)學(xué)、邊際分析的方法，在分析時(shí)做到既有可操作性較強(qiáng)的定性分析，又有較為精確的定量分析，結(jié)合各種方法的長(zhǎng)處，使之互為補(bǔ)充。除了研究思路盡量做到科學(xué)、完整，在具體研究中也注重創(chuàng)新。在分別研究各層委托代理關(guān)系的逆向選擇和道德風(fēng)險(xiǎn)時(shí)，不僅通過建立博弈矩陣，求出混合策略納什均衡，而且作出了經(jīng)濟(jì)解釋；不僅結(jié)合經(jīng)典理論進(jìn)行闡述，而且結(jié)合了當(dāng)前最新相關(guān)法律進(jìn)行了分析。在研究雙重委托代理時(shí)，不僅通過三種模型多角度分析，而且通過修改假定，擴(kuò)展了前人的研究，使研究?jī)?nèi)容層層深入。N

簡(jiǎn)介：大連理工大學(xué)碩士學(xué)位論文上海房地產(chǎn)營(yíng)銷代理行業(yè)發(fā)展研究姓名劉燕娜申請(qǐng)學(xué)位級(jí)別碩士專業(yè)項(xiàng)目管理指導(dǎo)教師王蘇巖20080609上海房地產(chǎn)營(yíng)銷代理行業(yè)發(fā)展研究RESEARCHONREALESTATEMARKETINGAGENCYDEVELOPMENTINSHANGHAIABSTRACTCONCOMITANCY、L，I也THEDEVELOPINGOFTHESHANGHAIREALTYINDUSTRYSHANGHAIREALTYAGENCYINDUSTRYISGROWINGMOREMOREQUICHYNOWITBECAMEALMOSTCONSUMMATESERVICEINDUSTRYITISONEOFTHEIMPORTANTPARTSOFTHEREALTYINDUSTRY，DRIVINGTHEIMPROVEMENTOFTHEREALTYINDUSTRY，ACCELERATINGTHETRANQUILIZATIONDEVELOPMENTOFTHEREALTYMARKETINTHEFOLLOWINGYEARS，ITWILLCONTINUEACCELERATINGTHEDEVELOPMENTOFTHEREALTYMARKETIMPROVINGTHESTANDARDOFLIVINGOFTHECITIZENSEXERTINGTHESPECIALIMPORTANTEFFECTOFBUILDINGUPTHEHARMOMOUSSOCIETYTHISTIMEWILLTALKABOUTTHESOMEPARTSOFTHESHANGHAIREALTYAGENCYINDUSTRYDEVELOPINGPROCEDURE，THEPOSITION，F(xiàn)UNCTIONTHEQUALITYQUANTITYANALYSISOFTHEREALITYITWILLCOMBINETHEWIDTH＆DEPTHOFTHEBASICTHEORYUSEALOTOFREACHMETHODSINORDERTOSYSTEMIC，LOGICAL，SCIENTIFICFORECASTINGWITHTHEVARIETIESOFRESEARCHMETHODSUSINGMULTITHEORYMODELS，THEVALUEOFTHEREALTYINDUSTRYWILLBEANALYZEDBASEDONREALITYOFTHEINDUSTRYTHERESULTWILLBETHEBASICINFORMATIONFOROURDISCUSSIONRESEARCHFORTHEREALTYDEVELOPINGTRENDSTHEMAJORISSUESOFTHESHANGHAIREALTYINDUSTRYAREFOLLOWINGTHEREISNOCOMPLETEDSTATUTESYSTEMLACKOFTHESTANDARDOFTHEINDUSTRYMANAGEMENTITHASN’TBEENCERTIFICATED，THEBENEFITCOULDN’TBEGUARANTEEDTHECOMPETITIONISNOTHEALTHY，THECREDITNEEDTOBEENHANCEDTHEREISNOTENOUGHINNOVATIVE，THEPROFESSIONALSHOULDBEIMPROVEDTHESEISSUESAREINFLUENCEDONTHEDEVELOPINGOFTHESHANGHAIREALTYAGENCYINDUSTRY，THEYAREGOINGAGAINSTTHEADVANCEMENTOFTHESHANGHAIREALTYINDUSTRYSERVICEINDUSTRYTHEARTICLEISBASEDONMODEMMARKETINGSALESTHEORYANALYSISTHEMARKETRESEARCHDATABASE，PUTFORWARDTOUSETHE4PTHEORYOFTHEREALTYAGENCYPROFESSIONALPARTFOCUSONTHERELATIONMARKETINGSALES，BUILDUPCRMCUSTOMERRELATIONSHIPMANAGEMENTSYSTEM，MAINTAININGTHEFIDELITYOFTHECUSTOMER，ATTENTIONONBRANDTACTIC，OBTAINTHEHUGEIMMATERIALITYCAPABILITIESENHANCINGTHESTANDARDDEVELOPING，BUILDINGUPEQUITABLEORDERLYM酞ETENHANCINGTHECOOPERATIONIMPROVINGTHEUTILIZABLEOFTHESOURCETHEARTICLECOULDBESERVEDFORSHANGHAIREALTYINDUSTRYDEVELOPMENT，GOVERNMENTMANAGEMENTINDUSTRYMANAGEMENTCOMPANYDEVELOPMENTWITHTHEINDUSTRYDEVELOPING，

簡(jiǎn)介：廈門大學(xué)碩士學(xué)位論文我國(guó)保險(xiǎn)代理機(jī)構(gòu)競(jìng)爭(zhēng)力問題研究姓名王煥平申請(qǐng)學(xué)位級(jí)別碩士專業(yè)統(tǒng)計(jì)學(xué)指導(dǎo)教師陳建寶20080301ABSTRACTHEALTHYANDHARMONIOUSDEVELOPMENTOFINSURANCEMARKETREQUIRESTHEPARTICIPATIONOFINSURANCEAGENTS．THEINSURANCEINDUSTRY’SDEVELOPMENTINWESTERNDEVELOPEDCOUNTRYSHOWSTHATTHEMOREDEVELOPEDTHEINSURANCEINDUSTRYIS，THEMOREIMPORTANTTHEINSURANCEAGENTIS．INTHEOTHERWORDS，DEVELOPEDINSURANCEAGENTMARKETSUGGESTSAMATURELNSURANCEMARLET．CHINESEINSURANCEINDUSTRYISDEVELOPINGDRAMATICALLYWHICHDRIVESTHEDEVELOPMENTOFCHINESEINSURANCEAGENTINDUSTRYACCORDINGLY．INSURANCEAGENTSAREANIMPORTANTCHANNELOFPREMIUMACQUIREMENTAFTERPERSONALAGENTANDBY。BUSINESSINSURANCEAGENT．ANDATTRACTMOREBUSINESSELITESANDSTRATEGICINVESTORS．CONVERSELY,THEENLARGINGSCALEANDUPGRADEDPROFESSIONALABILITYOFINSURANCEAGENTSPROMOTESTHEMARKETIZATIONPROCESSOFREFORMATIONOFCHINESEINSURANCEINDUSTRYANDENHANCESTHEWHOLECOMPETITIVENESSOFINSURANCEINDUSTRY．BASEDONTHETHEORYOFCOMPETITIVENESS，THISESSAYHASADEEPANALYSISONTHECOMPETITIVENESSOFTHEINSURANCEAGENTS．FIRSTLY,ITINTRODUCESTHETHEORYOFCOMPETITIVENESSOFTHEINSURANCEAGENTS．SECONDLY,ITREVIEWSTHEGROWTHOFTHEINSURANCEAGENTSINCHINA，GIVESINTERNATIONALCOMPARISON，ANDCOMPARESTHEAGENTSFROMTHEIRSPRACTICALCOMPETITIVENESS，POTENTIALCOMPETITIVENESSANDTHEENVIRONMENTALCOMPETITIVENESS．THIRDLY,ITAPPLIESAHECOMBINESWITHTHEBUSINESSCHARACTERISTICOFTHEINSURANCEAGENTS，ESTABLISHESTHEEVALUATIONINDEX，ANDANALYSISTHECOMPETITIVENESSINPROVINCEFUJIANBYTHEACTUALEXAMPLES．FINALLY,ITPROVIDESTHESTRATEGIESONHOWTOENHANCETHECOMPETITIVENESSOFTHEINSURANCEAGENTSBYIMPROVINGTHEOUTSIDECOMPETITIVEENVIRONMENT，THECONSTRUCTIONOFTHECORECOMPETITIVENESS．THEMAININNOVATIONSOFTHISESSAYFOCUSONTHEFOLLOWINGASPECTSITAPPLIESTHECOMPETITIVENESSRESEARCHTOTHEINSURANCEAGENTS，WHICHENHANCETHETHEORETICALSTUDYSYSTEMONTHECOMPETITIVENESSINTHEFIELDOFTHEINSURANCEINDUSTRYANDREFLECTTHEPOLICYREQUIREMENTSOFENHANCINGTHEOVERALLCOMPETITIVENESSOFTHEINSURANCEINDUSTRYITAPPLIESTLLETLLEORETICALANALYSISANDEMPIRICALANALYSIS，ESTABLISHESTHEEVALUATIONINDEXFORTHEINSLLRANCEAGENTS’COMPETITIVENESS，HASITSREALISTICVALUEOFGUIDANCE，ANDPROVIDESTHESCIENTIFICBASEFORTHEINSURANCEAGENTSTOANALYSEITSOWNCOMPETITIVENESSANDFORTHEDEPARTMENTCONCEMEDANDINSURANCECOMPANYAPPRAISALORGANIZATIONTOAPPRAISETHEINSURANCEAGENTS．ITALSOPROPOSESTHEPOLICYSUGGESTIONSANDSTRATEGICMETHODS，WHICHPROVIDEANEWRESEARCHWAYONCONSTRUCTIONOFTHEINSURANCEAGENTSINCHINA．KEYWORDSINSURANCEAGENT；COMPETITIVENESS；EVALUATIONINDEX

簡(jiǎn)介：上海大學(xué)碩士學(xué)位論文機(jī)電行業(yè)代理商發(fā)展戰(zhàn)略研究姓名劉葉紅申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師趙先進(jìn)20080412上海大學(xué)碩士學(xué)位論文MBA論文ABSTRACTMOREANDMOREENTREPRENEURSTOJOINTHEAGENTSINDUSTRY’ASTHEIMPORTANTPARTINMANUFACTURERSMARKETINGLINK，ASCHINESEECONOMYCONTINUESTODEVELOPINTHISDISSERTATION，IMAINLYFOCUSONTHEDEVELOPMENTOFELECTROMECHANICALINDUSTRYAGENTS，F(xiàn)ROMTHESTATUSDISCUSSIONOFTHEELECTROMECHANICALINDUSTRYANDELECTROMECHANICALINDUSTRYAGENTSSTARTING，IUSESSTRATEGICMANAGEMENTTHEORIESANALYZINGTHERELATIONSHIPBETWEENTHEMANUFACTURERSANDTHEIRRELATIONSHIPWITHCUSTOMERS，ASWELLASTHERISKSANDFACECOMPETITIONINTHEDEVELOPMENTPROCESS，ATSAMETIME。IALSOANALYZETHEDEVELOPMENTOPPORTUNITIESTHATTHEELECTROMECHANICALINDUSTRYAGENTSWILLFACEINTHEFUTURE。THENTHEDISSERTATIONOBTAINSTHERESULTSTHATTHEDEVELOPMENTSTRATEGIESSHOULDBEUSEDBYTHEELECTRICALANDMECHANICALINDUSTRYAGENTSINTHEIRDEVELOPMENTPERIOD，ANDWITHAREALCASETOVIEWAFURTHERCLARIFICATIONBECAUSELACKOFACLEARDEVELOPMENTSTRATEGYANDCANNOTUSEOFAPPROPRIATETHEORETICALANALYSISOFTHESTRATEGICMANAGEMENTAPPROACHTOTHEENVIRONMENTANDTHEECONOMICANALYSISOFTHEBUSINESSENVIRONMENT，THEELECTRICALANDMECHANICALINDUSTRYAGENTSALWAYSFACEALOTOFRISKSINTHEIRDEVELOPMENTPERIODINCLUDEHOWTODEALWITHMANUFACTURERS，CUSTOMERSANDCOMPETITORS，THEELECTRICALANDMECHANICALAGENTSOPPORTUNISMCNSIS，F(xiàn)INANCIALCNSIS，HUMANRESOURCESCRISISANDENTERPRISECULTURECRISIS，ALLOFTHOSECONTENTAREDISCUSSEDTHETHIRDCHAPTEROFTHISDISSERTATIONINTHEFOURTHCHAPTEROFDISSERTATION，IDISCUSSEDTHEELECTROMECHANICALINDUSTRYDEVELOPMENTOPPORTUNITIESWITHTHETHIRDCHAPTEROFTHESTATUSQUOANALYSISPROPOSEDTHEDEVELOPMENTSTRATEGYTHATTHEMECHANICALANDELECTRICALINDUSTRYAGENTSSHOULDBEADOPTEDINTHEDEVELOPMENTOFTHESTATUS，ANDIANALYZEDTHESUPPORTINGELEMENTSOFTHEAGENTS’DEVELOPMENTSTRATEGYVI

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簡(jiǎn)介：本；學(xué)校有權(quán)保存學(xué)位論文的印刷本和電子版，并采用影印、縮印、掃描、數(shù)字化或其它手段保存論文；學(xué)校有權(quán)提供目錄檢索以及提供本學(xué)位論文全文或者部分的閱覽服務(wù)；學(xué)校有權(quán)按有關(guān)規(guī)定向國(guó)家有關(guān)部門或者機(jī)構(gòu)送交論文的復(fù)印件和電子版；在不以贏利為目的的前提下，學(xué)?？梢赃m當(dāng)復(fù)制論文的部分或全部?jī)?nèi)容用于學(xué)術(shù)活動(dòng)。學(xué)位論文作者簽名嬲7習(xí)厶眸，／月羅曰?????????弳指導(dǎo)教師而薏了’．本擎位琵支屬手葆酊。在年解密后適用本授權(quán)書。各密級(jí)的最長(zhǎng)保密年限及書寫格式規(guī)定如下{內(nèi)部5年最長(zhǎng)5年，可少于5年。{|秘密★10年最長(zhǎng)10年，可少于10，年{{機(jī)密★20年最長(zhǎng)20年，可少于20年．，|L，。．，乙，．。．。。．．～．．．．?一．?。二。，．．。?！?。．．．．，。二。．J．．。．．。一JL中文摘要摘要隨著我國(guó)金融領(lǐng)域開放程度的不斷提高，中外各家銀行對(duì)于零售銀行市場(chǎng)份額的爭(zhēng)奪也越來越激烈，在這種不斷演化的市場(chǎng)環(huán)境中，各家銀行開始越來越重視市場(chǎng)營(yíng)銷工作?？蛻艚?jīng)理制是目前在中外銀行普遍實(shí)施的一種制度，作為聯(lián)結(jié)客戶與銀行的“媒介’’，代理制客戶經(jīng)理對(duì)激勵(lì)的滿意度將直接影響到客戶的行為傾向滿意度高的客戶經(jīng)理將向客戶展現(xiàn)其優(yōu)秀的綜合素質(zhì)和銷售能力，從而引導(dǎo)客戶理性購(gòu)買，反之則會(huì)以博取短期利益的消極的心態(tài)誘導(dǎo)客戶，形成潛在的道德風(fēng)險(xiǎn)。因此，如何充分調(diào)動(dòng)客戶經(jīng)理的工作積極性，不斷提升激勵(lì)水平，營(yíng)造一種能夠發(fā)揮其潛在能力和綜合素質(zhì)的管理環(huán)境，最終促使他們不斷完成銷售業(yè)績(jī)成為亟待解決的問題。本研究以中德住房?jī)?chǔ)蓄銀行為例，對(duì)該銀行客戶經(jīng)理這一特殊群體的激勵(lì)問題進(jìn)行研究。論文在對(duì)相關(guān)文獻(xiàn)研究的基礎(chǔ)上，對(duì)銀行的客戶經(jīng)理進(jìn)行了滿意度問卷調(diào)查，針對(duì)調(diào)查結(jié)果發(fā)現(xiàn)了當(dāng)前企業(yè)在客戶經(jīng)理管理中存在的問題，分析了問題的成因，并提出解決問題的對(duì)策建議。本文主要包括以下幾部分在導(dǎo)論部分，主要指出了本研究的背景和意義，研究?jī)?nèi)容和研究方法，并闡述本研究的創(chuàng)新點(diǎn)和不足之處。在相關(guān)理論和研究綜述部分，論述了代理制以及銀行代理制的基本概念、內(nèi)涵、功能，闡述了國(guó)內(nèi)外關(guān)于銷售人員以及客戶經(jīng)理的激勵(lì)管理思想，為中德銀行客戶經(jīng)理的激勵(lì)問題研究奠定了一定的理論基礎(chǔ)。在客戶經(jīng)理激勵(lì)現(xiàn)狀調(diào)查分析部分，主要是通過對(duì)中德銀行客戶經(jīng)理群體的激勵(lì)管理滿意度調(diào)查問卷的分析，總結(jié)出目前中德銀行在客戶經(jīng)理群體激勵(lì)管理方面存在的四方面問題，即營(yíng)銷管理制度缺乏保障性、外在報(bào)酬激勵(lì)形式單一、內(nèi)在報(bào)酬激勵(lì)體系缺失、組織文化激勵(lì)不完善。在客戶經(jīng)理激勵(lì)對(duì)策研究方面，對(duì)現(xiàn)存問題的揭示和分析，提出了相應(yīng)的解決對(duì)策，即建立代理保障制與等級(jí)職稱管理制的制度完善舉措；實(shí)行等級(jí)寬帶傭金比例和傭金平準(zhǔn)制等形式，同時(shí)加物質(zhì)強(qiáng)激勵(lì)的實(shí)效性等舉措；建立完

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