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    • 簡介:771440槿里大學(xué)碩士學(xué)位論文專業(yè)學(xué)位學(xué)校代碼10246學(xué)號02202547151PEX公司代理商管理問題的研究系R所符理學(xué)院專姓業(yè)工商管理名余伯群指導(dǎo)教師;薛求知教授完成日期2005年4月15日02202547I采伯群SPEX公司代理商管理問題的研究ABSTRACTWITHTHETRENDOFHOMOGENEITYOFPRODUCTS,PRICESANDADVERTISEMENTS,MOREANDMORECOMPANIESFINDITDIFFICULTTOWINTHECOMPETITIONBYITSPRODUCT’SADVANTAGESOLELYSALESCHANNELSHAVEATIRACTEDMOREATTENTIONSTHANEVERANDHASBECOMEALETHALWEAPONTOSUCCEEDHOWEVERASDISTRIBUTORSAREPLAYINGAMOREANDMOREIMPORTANTROLE,ALOTOFPROBLEMSALSOARISEINDISTRIBUTIONMANAGEMENTBECAUSEOFTHEINFORMATIONGAPBETWEENMANUFACTURERSANDDISTRIBUTORS,DISTRIBUTORMANAGEMENTISVERYIMPORTANTANDCRITICALTOPREVENTDISTRIBUTORSFROMIMPAIRINGVENDOR’SBENEFITSAIMINGATTHEEXISTINGPROBLEMSINDISTRIBUTIONMANAGEMENTINSIPEXCORPORATION,THEAUTHORADVISESIMPROVEMENTMEASURESWITHSUPPORTFROMRELATEDTHEORIESBEGINNINGWITHTHESTUDYBACKGROUNDANDSIGNIFICANCEOFTHETHESIS,RELATEDTHEORIESINSALESANDMARKETINGCHANNELMANAGEMENTISBEINGINTRODUCEDINTHESECONDCHAPTERINCLUDINGINTRODUCTIONSTODIFFERENTTYPESOFSALESCHANNELSANDHOWTOCHOOSEFROMTHEM,HOWTOMANAGEDISTRIBUTORS,ANDINNOVATIONOFSALESCHANNELSSIPEXCORPISTHENBRIEFLYINTRODUCEDINCHAPTERTHREE,INCLUDINGDISTRIBUTIONSTATUSANDITSPRODUCTSMARKETINGSITUATIONINCHINACHAPTERFOURISTHEANALYSISOFSIPEXDISTRIBUTORMANAGEMENT,F(xiàn)ROMDIFFERENTANGELSSUCHASCHOOSINGDISTRIBUTORS,INCENTIVESYSTEM,MONITORINGSYSTEM,COMPETINGSYSTEMANDCREDITSYSTEMOFDISTRIBUTORSAFTERTHEANALYSISANDPOINTINGOUTPROBLEMSINSIPEXDISTRIBUTORMANAGEMENT,IMPROVEMENTADVICESAREPRESENTEDINCHAPTERFIVE,F(xiàn)OLLOWEDBYTHEFINALCONCLUSIONPART,INWHICHTHEAUTHORNOTONLYSUMMARIZETHEWHOLETHESIS,BUTALSOPOINTSOUTTHATSIPEXSHOULDNOTSOLELYRELYONDISTRIBUTORSTODODEMANDCREATIONBUTINVOLVEMOREINTHISSECTIONANDIMPROVEITSSALESCHANNELSCONTINUOUSLYTHESTUDYOFDISTRIBUTORMANAGEMENTINTHISTHESISISFOCUSEDONTHESIPEXCORPORATION’SACTUALSITUATIONWITHAHOPETHATSORTIEOFTHEDISTRIBUTORMANAGEMENTMETHODSWILLALSOBEAPPLICABLEORINSPMNGTOOTHERCOMPANIESKEYWORDDISTRIBUTORSALESANDMARKETINGCHANNELSIPEXMANAGEMENTSYSTEM2
      下載積分: 5 賞幣
      上傳時間:2024-03-03
      頁數(shù): 43
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    • 簡介:Y”7875N3貴州大學(xué)2005屆碩士研究生學(xué)位論文委托代理關(guān)系的代理人選擇問題研究學(xué)科專業(yè)王商簧理研究方向公司漁理導(dǎo)師盥蛆研究生盥里中國,貴州貴陽2005年5月ABSTRACTTHEPROBLEMOFAGENTSEJECTINGISCOMEFROMTHEDEPARTUREOFOWNERSHIPANDRIGHTOFCONTROLINMODERNCORPORATETHEREEXISTSPRINEIPALAGENTRELATIONSHIPANDPRINCIPALAGENTPROBLEMSDUETOINFORMATIONASYMMETRYANDDIFRETENTVALUESELEETLNGBETWEENCORPORATEOWNERANDMANAGER“THEINFORMATIONASYMMETRYBEFORETHEEVENTOFTENPOSTPONESITSBADEFFECTTOLATERTIMESOTHEAGENTSELECTINGBEFORETHEEVENTISMORELMPORTANTTHANINCENTIVERESTRICTMECHANISMOF1ATERTIMEINORDERTOPROMOTETHEEFFICIENCYANDCONTRIBUTION,STATEOWNENTERPRISESHOULDESTABLISHANDPERFECTMODERNENTERPRISESYSTEMANDMAKEITSAUTHORIZEDAGENTPLAYAKEYR01ETHISTHESISSTUDIESTHEPROBLEMOFAGENTSELECTINGANDPUTUPTHEVI洲OFSOLVINGZBEPROBLEMOFAGENTSELEUTINGSHOULDHAVEDEEPEFFECTTOSTATE~OWNENTERPRISEONBASISOFSTUDYINGTHEELABORATIONSOFRELATIVE1ITERATURESANDTHEORIES,THISTHESISANALYZESTHECAUSESOFFRINCIPALAGENTPROBLEMANDEXPLAINSTHESIGNIFICANCEOFCHAOSINGAGENTAFTERMAKINGCOMPARISONBETWEENCHINESEAGENTSELECTIONMECHANISMAND“PROFESSIONALMANAGERMARKET”ANDTHATOFDEVEIAPEDCOUNTYIESTHISTHESISDRAWSSOMELESSONSFROMIT、MAKTAGANALYSISOFTHEOECULTARITYOFAUTHORIZEDAGENTPROBLEMSOFCHINESESTATEOWNEDENTERPRISO,ITPUTSFORWARDSSOMERECOMMENDATIONSCONCERNINGESTABLISHINGANDPERFECTINGAGENTSELECTIONMECHANJSMAND“PROFESSIANALMANAGERMARKET”THEEREATIVEVIEWSOFTHISPAPERARE。1、DEFINLTETHATTHEAGENTSEECTINZBEFORETHEEVENTISMOREIMPORTANTANDEFFICIENTTHANINEENTIVERESTRIETMECHANISM2、THEOUTLETOFCHANGINGTHESTATUEOFAPPOINTMENTMANAGERISTOSETUPTHEAGENTSELECTIANMARKETMECBANISMOFSTATEOWNENTERPRISE,INCLUDINGPROFESSIONALMANAGERMARKETANDCAPITALMARKET3、ITREACHESACONELUSIONOFPROFESSIANALMANAGEREVA】1UATESTANDARDANDACTIONNORMKE州ORDSAGENTSE、EEZION,PRINCIPALAGENTPROBLEM,MARKETMECHANISMPROFESSIONALMANAGERMARKET
      下載積分: 5 賞幣
      上傳時間:2024-03-03
      頁數(shù): 40
      1人已閱讀
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    • 下載積分: 5 賞幣
      上傳時間:2024-03-04
      頁數(shù): 71
      0人已閱讀
      ( 4 星級)
    • 簡介:大連理工大學(xué)碩士學(xué)位論文營口興港船貨代理有限公司競爭戰(zhàn)略研究姓名高君倫申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師張令榮20050612ABSTRACTFREIGHTFORWARDINGISALLIMPORTANTANDPECULIARPARTOFAGENCYSYSTEM/TSEFFECTONTHECOUNTRYECONOMYDEVELOPMENTHASBEENREALIZEDGRADUALLYNLEMARKETOFFREIGHTFORWARDINGISALSOABSOLUTELYNECESSARYINDOMESTICANDINTERNATIONALTRANSPORTATIONTHEREAREMANYFACTORSINFLUENCEDONTHEFREIGHTFORWARDINGMARKETANDTHEMARKETINCHINAISNOTPERFECTINTHECOLLRSEOFOURECONOMICSYSTEMREFORMANDJURISPRUDENCEBUILDING,THERESEARCHINTHEFREIGHTFORWARDINGBECOMESMORECRUCIALTHANEVERBEFOREWESHOULDESTABLISHAHEALTHYFREIGHTFORWARDINGMARKETIMMEDIATELYANDGOONTHEWADEPLANNINGBESIDESTHAT,THEABILITYOFDOMESTICENTERPRISESINPARACIPATINGTHECOMPETITIONWITHINTERNATIONALENTERPRISESANDTHEABILITYOFSELFDEVELOPMENTTOADAPTTHECIRCUMSTANCECHANGEAREALSOSHOULDBEENHANCEDBEGINNINGFROMTHEBASICCONCEPTSABOUTFREIGHTFORWARDING,ANDAPPLYINGTHETHEORIESANDMETHODSOFTHESTRATEGYMANAGEMEMBYSURVEYING,THISPAPERANALYZESTHEEXTEMALENVIRONMENTOFYINGKOUXINGGANGSHIPPINGAGENCYCOLTDFROMFOURASPECTSMACROECONOMIC,POLICIESANDRULES,TECHNOLOGYDEVELOPMENT,ANDFIVECOMPETITIVEPOWEROFINDUSTRYBYKNOWINGTHEHISTORIESANDACTUALITIESOFTHECORPORATIONITANALYZESTHEINTERNALCONDITIONSOFTHECORPORATION,ANDTHENTHEKEYPOINTOFTHISPAPERIS,TOPO血OUTITSSUPERIORITYANDWEAKNESS,OPPORTUNITYANDTHREATENBYAPPLYINGTHEMETHODOFSWOTFOLLOWINGTHATITLISTSSOMEPROPOSALSONTHECHOICESOFTHECOMPETITIVESTRATEGIESWHENITISINTHEDIFFERENTPERIODSINTHEFUTUREATLAST,THISPAPERGIVESTHERECOMMENDATIONSONORGANIZATIONREFORMATION,MARKETING,CORPORATIONCULTURE,INFORMATIONCONSTRUCTIONANDSOONKEYWORDSFREIGHTFORWARDINGAGENCY;COMPETITIVESTRATEGIES;STRATEGYMANAGEMENT
      下載積分: 5 賞幣
      上傳時間:2024-03-03
      頁數(shù): 49
      4人已閱讀
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    • 簡介:ABSTRACTDURINGTHELATESTTENYEARSINTWENTYCENTULYCHINESEITINDUSTRYWASGROWINGUPVERYQUICKLYIN2000,INTEMETINDUSTRYHASBECOMETHENUMBERONEIMPORTANTINDUSTRYINCHINESEECONOMICINDUSTRIESTHEFASTEROFINDUSTRYSIZEDEVELOPMENT,THESHARPEROFCOMPETITIONAMONGTHEMANUFACTURERSNOWDAYS,NARNEBRANDPERSONALCOMPUTERDIDNOTHAVEADVANTAGESANYMORECOMPAREWITHDIYCOMPUTERANDLAPTOP,NAMEBRANDPERSONALCOMPUTERHASMANYDISADVANTAGESINFACT,MANYFAMOUSINTEMATIONALCOMPUTERCOMPANIESHAVETOFACETHEIROWN仃OUBLEFOREXAMPLES,COMPAQCOMPUTERCOMPANYWASPURCHASEDBYHPCOMPANYANDITHASBEENYEARSTHATTHEPERSONALCOMPUTERDEPARTMENTOFIBMCOMPANYDIDN’TMAKEANYPROFIT,IBMFINALLYDECIDEDTOSELLITTOLENOVECOMPUTERCOMPANYHOWEVERLENOVECOMPUTERCOMPANYHASTOSOLVEHEAVYDEBTPROBLEMANDOTHERRELEVANTTROUBLESAFTERBUYINGTHEPERSONALCOMPUTERDEPARTMENTOFIBMNOWMEYAREINANAWKWARDCONDITIONAND,APPLECOMPUTERCOMPANYBEGANTOENTERINGTHEWALKMANINDUSTRYTHEREFORE,MOREANDMOREPEOPLEBEGANTOPAYATTENTIONTOTHEDEVELOPMENTOFNAMEBRANDCOMPUTERTHEYTRYTOFINDOUTTHEWAYTOSOLVETHEPROBLEMEVERYYEARCHINAHAVEABOUTMORETHAN200HUNDREDSOFMILLIONRMBGOODSBEENSOLDOUTBYFRANCHISINGDEALING,INRECENTYEARS,MOREANDMORELOCALINVESTORSAREINTERESTEDINFRANCHISINGLEAGUEITSEEMSFRANCHISINGDEALINGHASGREATFUTUREINCHINAANDITMUSTBRINGHUGEIMPACTTOTHETRADITIONALDEALINGWAYFRANCHISINGDEALINGISANEWMARKETINGPATTEMOFSELLINGPRODUCTSANDSERVICETHECONCESSIONARYGRANTTHECONCESSIONAIREAFRANCHISINGLEAGUETOUSEHISBRAND,TRADEMARK,TECHNIQUEANDMANAGEMENTMETHODETC,ANDTHECONCESSIONAIREHASTOPAYFRANCHISINGFEETHECONCESSIONAIREANDCONCESSIONARYTAKEADVENTUREANDSHAREPROFITTOGETHERFRANCHISINGDEALINGHASBECOMEAPOPULARSELLINGPATTEMBECAUSEITBENEFITSBOTHCONCESSIONAIREANDCONCESSIONARYINMYTHESIS,ITAKEPARTANDRESEARCHTHENAMEBRANDCOMPUTERMARKETUNDERTHEANALYSISOFCHINESEITINDUSTRYSTATUS,ANDTRYMYBESTTOFINDOUTAPROPERDEVELOPMENTMETHODFORNAMEBRANDCOMPUTERACCORDINGTOTHEANALYSISOFCOMPETITIONANDDEVELOPMENTTRENDOFNAMEBRANDCOMPUTERMARKET,WECOULDSAYITISHIGHTIMEOFCREATIONANDINNOVATIONTHOSENAMEBRANDCOMPUTERMANUFACTURERSHAVETOCREATEMOREEFFECTIVESELLINGWAYUPGRADETHEBRANDVALUEANDATTRACTMORECUSTOMERSICOMPAREDANDANALYZEDAFEWMARKETINGPATTEM,ANDMAKETHELENOVECOMPUTERCOMPANYMARKETINGDEVELOPMENTPROCESSASANEXAMPLEINORDERTEASONINGMYCONCLUSION,IDEMONSTRATETHEHISTORYANDDEVELOPMENTPROCESSOFTHEFRANCHISINGDEALINGATLAST,IDISCUSSEDWHATMEASURESANDMETHODSSHOULDBETAKINGSOTHATTHEFRANCHISINGDEALINGPATTERNCOULDBEAPPLYINGTOINTEMETINDUSTRYKEYWORDSINFORMATIONTECHNIQUEFRANCHISINGNAMEBRANDCOMPUTER
      下載積分: 5 賞幣
      上傳時間:2024-03-04
      頁數(shù): 62
      1人已閱讀
      ( 4 星級)
    • 簡介:隨著近幾年商業(yè)人壽保險業(yè)在我國的飛速發(fā)展,我國商業(yè)人壽保險市場已逐步走向成熟,但在新人培訓(xùn)方面卻始終滯后于人壽保險市場發(fā)展速度,引發(fā)了許多問題,從一定程度上制約了企業(yè)的進一步發(fā)展壯大和競爭力水平的提升。研究新進壽險代理人培訓(xùn)就是為了滿足當(dāng)前政策的需要、市場競爭的需要、企業(yè)管理的需要、更是為了滿足客戶的需要??梢哉f新人培訓(xùn)是我國人壽保險企業(yè)保持發(fā)展的一條命脈,研究新人培訓(xùn)對增強企業(yè)實力,保持企業(yè)成長活力具有重要的意義。本文在理論指導(dǎo)和廣泛調(diào)查的基礎(chǔ)上,對新人培訓(xùn)的過程、新人培訓(xùn)的原則和新人培訓(xùn)的服務(wù)管理進行了研究,提出了改進新人培訓(xùn)的一些建議。在新人培訓(xùn)過程研究中以把新人看做受訓(xùn)者為研究角度,對需求分析、培訓(xùn)內(nèi)容與方式、培訓(xùn)的結(jié)果與反饋進行了研究。爬坡理論的提出彌補了商業(yè)壽險新人培訓(xùn)相關(guān)理論研究的空白。一個科學(xué)的新人培訓(xùn)原則是保證新人順利、高速成長的前提,但由于國內(nèi)商業(yè)壽險發(fā)展不足10年,相關(guān)研究較少,至今無人提出商業(yè)壽險新人培訓(xùn)原則是什么。對新人培訓(xùn)原則的模糊認(rèn)識甚至錯誤的認(rèn)識是導(dǎo)致各壽險企業(yè)新人培訓(xùn)質(zhì)量不高的重要原因。本文提出的爬坡理論將客戶看作學(xué)習(xí)的對象,蘊含了新人培訓(xùn)的三大原則。為提高新人培訓(xùn)中新人的滿意度,本文以把新人看作顧客為研究角度,將服務(wù)產(chǎn)品結(jié)構(gòu)化概念引入新人培訓(xùn),對新人培訓(xùn)的服務(wù)管理進行了研究。論文最后還結(jié)合研究結(jié)果對中國人壽保險股份有限公司的新人培訓(xùn)計劃的實際情況進行了研究。
      下載積分: 5 賞幣
      上傳時間:2024-03-04
      頁數(shù): 91
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      ( 4 星級)
    • 簡介:西安電子科技大學(xué)碩士學(xué)位論文基于委托代理理論的供應(yīng)鏈管理研究姓名陳曦申請學(xué)位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師胡奇英20050101ABSTRACTABSTRACTINTHETRADITIONALWAY,INSCM,MANYAUTHORSDIDTHERESEARCHONDECISIONCONTROL,THECOMBINATIONOFINVENTORYWITHTRANSPORTATION,THEINFLUENCEOFINFORMATIONONSCMHOWEVERTHERESEARCHONTHECOLLABORATIONSTRATEGYANDPRINCIPALAGENTTHEORYWASLIMITEDITWASAPOTENTIALBARRIERTODEVELOPFOROURNATIVEENTERPRISES,WHICHHADNOSENSEOFCOLLABORATIONCOMPETITIONTHUS,ITWASVERYIMPORTANTANDPRACTICALLYTODEVELOPARESEARCHONCOLLABORATIONANDCOORDINATIONOFTHEENTERPRISEINTHESUPPLYCHAINANEWPOINTINTHISPAPERWASTHATWEVIEWEDTHESCMWITHPRINCIPALAGENTTHEORYITWASBASEDONTHATSCMWASTENDTESEARCHONTHERELATIONSHIPAMONGTHESUPPLIERMANUFACTURERANDCONSUMERTHUS,THEMETHODWETOOKONTHISPAPERWASTOPUTTHEMODELINSCMINTOTHEPAINSTRUCTIONINADDITION,WEADDEDTHERESEARCHONOPTIMALCONTRACTTOTRADITIONALSCMMODELONONEHAND,ITWASANEWISSUETOSCMMODELONTHEOTHERHAND,ITWASMOREDEEPANDEFFECTIVELYTHANEVERINTHISWAYFIRSTOFALL,INTHEINTRODUCTION,1聃GAVETHEORIGINALCONCEPTIONOFTHEPATHEORY,ACONCEPTIONANDAFUNCTIONOFSCMANDTHANWEMADEADISCUSSIONONTHERELATIONBETWEENTHESCMANDPATHEORYINCHAPTERTWOANDTHREEWEMADESUMMARIESONMORALHAZARDANDADVERSECHOICERESPECTIVELYWHICHWASTHEKEYISSUEOFP_ATHEORYTHECHAPTERFOURAND丘VEWEREAPPLICATIONSOFSCMRESEARCHWITHPATHEORYCHAPTERFOURWEGAVEATWOECHELONSCMODEL,ANDWEANALYSISTHEDIFFERENCEOFTHECOSTBETWEENTHEINFORMATIONSYMMETRYANDASYMMETRYWAYINCHAPTERFIVE,WEGOTANOPTIMALORDERANDPRODUCTDECISIONSWITHADISCUSSIONONHOWTOMAKE柚OPTIMALCONTRACTKEYWORDSCMPRINCIPALAGENTTHEORYCONTRACTGAME
      下載積分: 5 賞幣
      上傳時間:2024-03-03
      頁數(shù): 52
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