大數(shù)據(jù)下的精準營銷策略

1、學(xué)士學(xué)位畢業(yè)論文題目：大數(shù)據(jù)下的精準微博營銷策略學(xué)院：經(jīng)濟與管理學(xué)院專業(yè)班級：工商管理姓名：尹銘指導(dǎo)教師：林彥新完成日期：2017 年 3 月 31 日沈 陽 化 工 大 學(xué) 學(xué) 士 學(xué) 位 論 文 A b s t r a c tAbstract AbstractThe arrival of the era of big data, changing all aspects of life, and the data is its un

2、iqueadvantages in various fields play an important role. The changes in information technologyare not unfamiliar to us, but the focus of information technology changes in the past isoften technical rather than R (Informa

3、tion, information). Under the era of big data,precision marketing to improve the savings of time, improve efficiency, is becoming themost important development direction of the marketing market. Sina micro-blog as a larg

4、eclass of social networking services, with a huge amount of users and information, theseusers and the amount of information for Sina micro-blog as a huge database has laid thefoundation for the existence of. Big data mar

5、keting in Sina micro-blog application level isalso very broad, more and more companies use Sina micro-blog big data platform for bigdata marketing. In the age of the Internet, the advertising industry from the media orie

6、ntedto user oriented, with a big data platform, user driven advertising channels and can find theappropriate way of delivery to the target audience. The significance of big data marketinglies in: highlight the advantages

7、 of Internet advertising and target audience interactivecommunication, found the new trend of the market in order to improve themselves, andsave the cost of advertising. This article will be Sina micro-blog, to specific

8、case analysis,analysis of the advantages and disadvantages of big data marketing on micro-blog,summed up the significance of micro-blog big data marketing.Through the elaboration of this article, we can further enrich th

9、e micro-blog marketingideas and ideas. In the real sense, I hope through this article on the possibility of futurevision thinking, so that the terminal software developers can integrate various forms ofnew media, micro-b

10、log will spread from a single current into diversification, in order tomeet the 4G era of information, so as to form a richer, more convenient the barrier freeenterprise interaction, micro-blog marketing into the era of