中小外貿(mào)企業(yè)發(fā)展戰(zhàn)略研究——以煙臺ETTC公司為例.pdf

1、中國海洋大學碩士學位論文中小外貿(mào)企業(yè)發(fā)展戰(zhàn)略研究——以煙臺ETTC公司為例姓名：劉曉妍申請學位級別：碩士專業(yè)：工商管理指導教師：仲偉林20090601ResearchonSmaII—and—mediumSizedForeignTradeEnterprises’DeveIopmentStrategy——YantaiETTCCorporationforInstanceABSTRACTSincerefo肌arldopeniI培up，ourco

2、ull廿yh嬲m顫leheadwaymeconomicadeVelopmenta11dalsolmVescoredr鋤a衄bleacllieVementsi11forei掣1缸ade。Thesmall—arIdmedi哪sizedforei印tl鉚ieeme印risesha_vem缸leagreatcomributiont0C蛐ds捌epr0Sper時A陸rClli]【lajo硫dt11eWbrIdTradeo瑪anization，、Ⅳ

3、iththereleaSeofthecommerCe叩erationauthori吼maIlym鋤ufa鋤】ringenterprises，iIltemationalcorporationsandotllerpriVatecompaniesenteredinlDforeign位ldefield，戧lecompetitionW缸chsmall—and—medimnsizedforeign打adeente印risesfacedbec鋤eeV

4、enfiercerRecently，therearemoreandmoref撕orswei曲heavilyaga恤stsmallaIld—mediumsizedforeigntradeenterprises，such弱fallinta)【remndst0exporters，thepersistelltincreausingofexchallgerateofIMBaI】ldrisingcostoftherawmaterialsTheope

5、ratingenViromnentforsmallandmedimnsizedforeign缸adeente印riseske印deterioratingdaybyday，nleyareeVenundernlecrisisofsu】wi0甜So，forsmaJla11d—medi諭sizedforeign仃ldeente印rises，itisurgenttosolVetheproblem，‘thathowc獅也eybreakthedile

6、舢【Ilaandrealizemeirlong—temsurviValanddeVelopment111tllisthesis，tlleautllortakeⅥmtaiETTCCorporationforinStance，todiscussmebackgrourld，Ⅱlenecessit)randthechoiceofdra銜ngadevelopmentstrategya11dtheck咖∞lofimplementingthestr酏

7、egyAtfirst，tlleauthorintroducestheback鱸oundofselectingtbjst11eme，thepu印oseaIldt11esigIlificanceofthestlJdy，thep印er’sfhmework，aIldthetlleoriesofs臼ategymentionedinthemesisSecondly，thecurrentstatusofsmall—aIldmediumsizedfor

8、eigntradeente印risesaswellasitssuperiori鑼andinferi耐t)，isall址ysed，thenecessit)，ofdr撒ingadeVelopments仃￡ltegyisalsobeenexpo吼ded。Tmrdly，tlleautllor缸roducestheco印oration’sdeVelopment，analysestheextemalmacroscopicalandi11dustly