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1、McKiney On line case studyTo step through this case example, we will give you some information, ask a question, and then, when you are ready, give you a sample answer. We hope that the exercise will give you a sense of t
2、he flow of a case interview. (Please note, you can stop this exercise and pick up where you left off later. Your cookies must be on to use this feature). In this exercise, you will answer a series of questions as the cas
3、e unfolds. We provide our recommended answers after each question, with which you can compare your own answers. We want to emphasize that most questions in a case study do not have a single right answer. In a live case i
4、nterview, we are more interested in your explanation of how you arrived at your answer, not just the answer itself. An interviewer can always assess different but equally valid ways of approaching an issue, and then brin
5、g you back to the particular line of inquiry that he or she wants to pursue. You should also keep in mind that in a live case, there will be far more interaction with the interviewer than this exercise allows. For exampl
6、e, you will have the opportunity to ask clarifying questions. Finally, a live case interview would typically be completed in 30 - 45 minutes, depending on how the case evolves. In this on-line exercise, there is no time
7、limit. There are eight questions in this on-line case study. This case study is designed to roughly simulate one during your interview, so you will not be able to skip ahead to the next question until you have answered t
8、he one you are on. You can refresh your memory of previous answers by clicking the highlighted Q&A links to the left. To print the answer, click on the print icon that appears in the TOP RIGHT corner. At the end, you
9、 can print the entire on-line case study at once.Question 2For the remainder of the discussion we'd like to focus on the two specific levers involving attracting more applicants at the same cost. ? Review the list of
10、 campuses targeted (e.g., optimize resource allocation across schools). The review may result in adding certain higher potential campuses and eliminating other ones that appear to have more limited potential. ? Review re
11、cruiting approach at each campus (e.g., optimize cost-effectiveness of messages and approaches at each school). Please note that if you identified different but equally valid levers, the interviewer would be able to asse
12、ss them. But for the purpose of this case study, we are going to focus on these two levers.Q2: How would you initially approach determining whether the client can increase hiring by adjusting the list of campuses targete
13、d? What sort of analysis would you want to conduct and why?A: You might take the following approach, where we've outlined two avenues of analysis: ? Estimate the hiring potential across schools ? Analyze the number o
14、f hires by school over the last several years ? Develop a comprehensive list of schools that meet our requirements and a minimum set of standards for recruits ? Survey seniors at these schools to determine interest in an
15、 entry-level position with the client ? Consider the size of the graduating class at each school, determine how that class might be segmented (e.g., each class could be segmented by discipline or segmented based on caree
16、r interests in response to the survey), then calculate the size of each segment ? Estimate the optimal cost-per-hire across schools ? Compare the current cost-per hire across schools ? Identify opportunities to decrease
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