LH證券公司經(jīng)紀(jì)人隊(duì)伍建設(shè)案例分析.pdf

1、哈爾濱工程大學(xué)碩士學(xué)位論文LH證券公司經(jīng)紀(jì)人隊(duì)伍建設(shè)案例分析姓名：王晶波申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：畢先萍20090501哈爾濱T稃大學(xué)T商管理碩十學(xué)伊論文AbstractInrecentyears，marketingideastartedtoappearandtobetakenseriouslyinsecuritiescompaniesinChinagraduallyInahighspeedgrowthmarket，th

2、eindustryasawholeshowsthecharacteristicsofaseller’Smarket，securitiescompaniesgraduallyformeda”selfcentered”and”tradesman”businessmodelWiththestockmarketenvironmentchangingbothinsideandoutside，thisindustryhasbeengradually

3、breakingthemonopolyAtpresent，thesecuritiesindustrybegantoreturntocompetitiveserviceindustries，securitiesindustryhastotransformfromtraditionaloperationmodeTheconstructionofeffectivebrokerageoperationmarketingsystemisthema

4、inchannelandchanceThisthesistakesstockbrokerconstructioninLHSecuritiesCompanyastheobjectandanalyzesthestokerbrokers’constructioninLHSecuritiesCompanyItisdividedintotwopartsThefirstpartiscaseintroduction，whichbrieflyoverv

5、iewsthehistoryofLHcompany，theconstructionphases，andspecificmeasurementsThesecondpartisacasestudyItanalyzesthestokerbrokers’constructionfromthreeaspectsincludingtheorganizationalstructure，humanresourcesmanagement，andriskc

6、ontrol，anditalsoidentifiestherelevantachievementsandtheexistingproblemsFinally，itputsforwardcorrespondingcountermeasurestooptimizethestockbrokerconstructioninLHSecuritiesCompanyKeyword：Stock—broker；organizationalstructur