蒙牛企業(yè)戰(zhàn)略分析

1、百年蒙牛，強乳興農(nóng)——蒙牛集團戰(zhàn)略分析第1頁共42頁蒙牛集團戰(zhàn)略分析百年蒙牛，強乳興農(nóng)——蒙牛集團戰(zhàn)略分析第3頁共42頁（二）實體資源..............................................................................................................19（三）人力資源..................................

2、............................................................................19（四）組織資源..............................................................................................................20（五）專利技術................

3、..............................................................................................20二、營銷能力分析..................................................................................................................21

4、（一）競爭能力分析......................................................................................................21（二）、市場營銷活動能力............................................................................................22三

5、、核心競爭能力分析..........................................................................................................23四、財務分析.................................................................................................

6、.........................23（一）企業(yè)財務能力分析..............................................................................................23（二）償債能力...............................................................................

7、...............................25（三）營運能力分析......................................................................................................27（四）盈利能力分析.................................................................

8、.....................................28（五）發(fā)展能力分析......................................................................................................29（六）雷達圖分析............................................................

9、..............................................31五、企業(yè)文化..........................................................................................................................32（一）企業(yè)愿景...................................

10、...........................................................................32(二）企業(yè)使命...............................................................................................................33（三）企業(yè)價值觀...............

11、...........................................................................................33（四）企業(yè)精神..............................................................................................................33（五）企業(yè)經(jīng)營理

12、念.......................................................................................................33（六）企業(yè)宗旨...........................................................................................................

13、...33六、蒙牛SWOT分析............................................................................................................33（一）優(yōu)勢strength..................................................................................

14、......................34（二）劣勢weakness.....................................................................................................35（三）機會opptunities................................................................

15、................................35（四）威脅threats..........................................................................................................36第五章企業(yè)戰(zhàn)略...........................................................

16、...............................................................37一、蒙牛歷史發(fā)展戰(zhàn)略..........................................................................................................37（一）發(fā)展戰(zhàn)略..............................

17、................................................................................37（二）競爭戰(zhàn)略..............................................................................................................37（三）職能戰(zhàn)略............

18、..................................................................................................38二、補充戰(zhàn)略..................................................................................................................