蒙牛企業(yè)戰(zhàn)略分析

1、百年蒙牛，強(qiáng)乳興農(nóng)——蒙牛集團(tuán)戰(zhàn)略分析第1頁(yè)共42頁(yè)蒙牛集團(tuán)戰(zhàn)略分析百年蒙牛，強(qiáng)乳興農(nóng)——蒙牛集團(tuán)戰(zhàn)略分析第3頁(yè)共42頁(yè)（二）實(shí)體資源..............................................................................................................19（三）人力資源..................................

2、............................................................................19（四）組織資源..............................................................................................................20（五）專利技術(shù)................

3、..............................................................................................20二、營(yíng)銷能力分析..................................................................................................................21

4、（一）競(jìng)爭(zhēng)能力分析......................................................................................................21（二）、市場(chǎng)營(yíng)銷活動(dòng)能力............................................................................................22三

5、、核心競(jìng)爭(zhēng)能力分析..........................................................................................................23四、財(cái)務(wù)分析.................................................................................................

6、.........................23（一）企業(yè)財(cái)務(wù)能力分析..............................................................................................23（二）償債能力...............................................................................

7、...............................25（三）營(yíng)運(yùn)能力分析......................................................................................................27（四）盈利能力分析.................................................................

8、.....................................28（五）發(fā)展能力分析......................................................................................................29（六）雷達(dá)圖分析............................................................

9、..............................................31五、企業(yè)文化..........................................................................................................................32（一）企業(yè)愿景...................................

10、...........................................................................32(二）企業(yè)使命...............................................................................................................33（三）企業(yè)價(jià)值觀...............

11、...........................................................................................33（四）企業(yè)精神..............................................................................................................33（五）企業(yè)經(jīng)營(yíng)理

12、念.......................................................................................................33（六）企業(yè)宗旨...........................................................................................................

13、...33六、蒙牛SWOT分析............................................................................................................33（一）優(yōu)勢(shì)strength..................................................................................

14、......................34（二）劣勢(shì)weakness.....................................................................................................35（三）機(jī)會(huì)opptunities................................................................

15、................................35（四）威脅threats..........................................................................................................36第五章企業(yè)戰(zhàn)略...........................................................

16、...............................................................37一、蒙牛歷史發(fā)展戰(zhàn)略..........................................................................................................37（一）發(fā)展戰(zhàn)略..............................

17、................................................................................37（二）競(jìng)爭(zhēng)戰(zhàn)略..............................................................................................................37（三）職能戰(zhàn)略............

18、..................................................................................................38二、補(bǔ)充戰(zhàn)略..................................................................................................................