《網(wǎng)點(diǎn)轉(zhuǎn)型背景下零售銀行服務(wù)營銷的研究畢業(yè)論文》

1、網(wǎng)點(diǎn)轉(zhuǎn)型背景下零售銀行服務(wù)營銷的研究網(wǎng)點(diǎn)轉(zhuǎn)型背景下零售銀行服務(wù)營銷的研究學(xué)校：山東大學(xué)學(xué)院：管理學(xué)院專業(yè)：市場(chǎng)營銷學(xué)號(hào)：201000272212姓名：王明旭導(dǎo)師：徐莉Underthebackgroundofbankbranchestransfmationthisthesisstudiestheservicemarketingstrategiesmodesofretailingbanksindertoprovideretailingban

2、kswithreferenceadviceintheirfutureservicemarketingpractices.Withthemarketizationofinterestratefinancialdisintermediationfinancialmixedoperationthechangeinclients’statustheirdemsaswellastheentryoffeignbanksthecompetitionb

3、etweenbanksarebecomingmemeintensesothetransfmationinmarketingstrategiesofcommercialbanksareimperative.Thetransfmationincludesthefollowingtwoaspects.Firstretailingbankswillplayaleadingroleinplaceofwholesalebanks.Secondlyt

4、hebusinessofphysicalbankbrancheswilltakethechangeofaccountingtreatment—productssales—wealthmanagement.InrecentyearsretailingbanksinChinaaredevelopingservicemarketing.Theyhavemadegreatprogressinservicemarketingbutatthesam

5、etimetheyarefacedwiththedifficultyinupgradingit.Servicemarketingisthebestmanagementmodeofretailingbanks.Thisthesisbuildsabasictheeticalframewkfservicemarketingmakesananalysissummarizeofthedevelopmentpracticeofservicemark

6、etingprovidesretailingbankswithdirectiveadviceofhowtoputservicemarketingstrategiesintopractices.KeyWds:CommercialBank，Retailbank，ServiceMarketing目錄目錄1.緒論...................................................................

7、.......................................................................................41.1研究的目的和意義.........................................................................................................................

8、...41.1.1研究目的...................................................................................................................................41.1.2研究意義..................................................................

9、.................................................................41.2研究思路............................................................................................................................................42.相關(guān)理論

10、概述..........................................................................................................................................52.1服務(wù)營銷理論的研究...................................................................