o2o平臺(tái)創(chuàng)業(yè)計(jì)劃書(shū)

1、O2O平臺(tái)創(chuàng)業(yè)計(jì)劃書(shū)目錄一、項(xiàng)目背景介紹..........................................................................................................................2二、O2O服務(wù)特點(diǎn)....................................................................

2、.....................................................32.1O2O與傳統(tǒng)電子商務(wù)的區(qū)別.............................................................................................32.2O2O服務(wù)的優(yōu)勢(shì).............................................

3、....................................................................3三、E潔O2O平臺(tái)講解.................................................................................................................43.1項(xiàng)目核心...................

4、..........................................................................................................43.2市場(chǎng)前景..........................................................................................................

5、...................43.3盈利模式.............................................................................................................................53.4戰(zhàn)略規(guī)劃............................................................

6、.................................................................53.5研發(fā)流程.............................................................................................................................63.6研發(fā)推進(jìn)流程............

7、.........................................................................................................73.7增值服務(wù)...........................................................................................................

8、..................7四.營(yíng)銷(xiāo)推廣......................................................................................................................................74.1營(yíng)銷(xiāo)策略.....................................................

9、........................................................................74.2建立CRM...........................................................................................................................8五.團(tuán)隊(duì)管理.........

10、.............................................................................................................................85.1企業(yè)文化.......................................................................................

11、......................................85.2股權(quán)結(jié)構(gòu).............................................................................................................................95.3組織結(jié)構(gòu).........................................

12、....................................................................................9六、人力資源管理體系.................................................................................................................106.1招聘.....

13、..............................................................................................................................106.2培訓(xùn).......................................................................................

14、............................................106.3薪酬管理...........................................................................................................................116.4企業(yè)文化...................................

15、........................................................................................11七、E潔運(yùn)行流程.........................................................................................................................1

16、2總結(jié)................................................................................................................................................12市場(chǎng)空白，體量巨大。可以預(yù)測(cè)的是，在未來(lái)5年中，正如人們對(duì)網(wǎng)購(gòu)的依賴(lài)一樣，O2O一定會(huì)成為人們未來(lái)生活的重要部分。鑒于此，項(xiàng)目將依托O2O商業(yè)

17、模式對(duì)家政服務(wù)（初定鐘點(diǎn)工服務(wù)）進(jìn)行再思考，通過(guò)E潔服務(wù)平臺(tái)將鐘點(diǎn)工與潛在用戶(hù)連接起來(lái)，力爭(zhēng)在未來(lái)兩年成為該領(lǐng)域的NO.1!二、O2O服務(wù)特點(diǎn)2.1O2O與傳統(tǒng)電子商務(wù)的區(qū)別B2C電商，就是把商品包裝好送到消費(fèi)者面前，目前這個(gè)市場(chǎng)已經(jīng)相當(dāng)成熟。而O2O立足于產(chǎn)品服務(wù)本身，線(xiàn)上線(xiàn)下有機(jī)融合的整體，其核心是把線(xiàn)上的消費(fèi)者通過(guò)平臺(tái)與服務(wù)供應(yīng)商連接，讓用戶(hù)在線(xiàn)下訂單，到線(xiàn)下實(shí)體店去享受服務(wù)。O2O適合所有實(shí)體商家，而不僅僅局限于餐飲娛樂(lè)等少數(shù)類(lèi)