舟山海洋旅游產(chǎn)業(yè)總體規(guī)劃doc

1、舟山市海洋旅游舟山市海洋旅游產(chǎn)業(yè)發(fā)產(chǎn)業(yè)發(fā)展總體規(guī)劃領(lǐng)導(dǎo)領(lǐng)導(dǎo)小組組長(zhǎng)：周偉江王忠志副組長(zhǎng)組長(zhǎng)：王勇蘇為澤薛劍平干松章成員：楊斐斐劉天寶江峰毛劍濤錢(qián)軍領(lǐng)導(dǎo)領(lǐng)導(dǎo)小組辦組辦公室公室主任：劉天寶副主任：石建新成員：顧圣飛石建新余智達(dá)汪如亨崔立紅劉奮偉董林力孫綏忠楊紅紅王珊嬌張偉旭戴永良郭洪傅開(kāi)明施偉海吳笛舟山市海洋旅游舟山市海洋旅游產(chǎn)業(yè)發(fā)產(chǎn)業(yè)發(fā)展總體規(guī)劃編制專(zhuān)家組項(xiàng)目主持人目主持人：曹繪嶷專(zhuān)家組組長(zhǎng)組組長(zhǎng)：斯圖爾特吉爾切斯特（StuartGilc

2、hriest）專(zhuān)家組成員：曹繪嶷程爵浩漢斯杰克勝（HansCJacobsen）朱家松杜娜梁明珠奧利弗曲本（OliverEFTrueb）張俐俐魏向東周暉法布里奧卡那尼克（FabrizioCanonico）2文本目文本目錄第一章總則..........................................................................................................

3、....5第1條規(guī)劃目的..........................................................................................5第2條規(guī)劃范圍..........................................................................................5第3條規(guī)劃期限............

4、..............................................................................5第4條規(guī)劃依據(jù)..........................................................................................5第5條規(guī)劃原則....................................

5、......................................................6第二章旅游業(yè)現(xiàn)狀與趨勢(shì)......................................................................................7第6條旅游市場(chǎng)評(píng)價(jià)與趨勢(shì)分析.....................................................

6、.........7第7條旅游資源評(píng)價(jià)..................................................................................7第8條旅游產(chǎn)品評(píng)價(jià)..................................................................................8第9條旅游產(chǎn)業(yè)基礎(chǔ)條件評(píng)價(jià).............

7、.....................................................8第10條舟山旅游發(fā)展的SWOT分析.......................................................9第三章旅游發(fā)展目標(biāo)和戰(zhàn)略措施........................................................................11第11條總

8、體目標(biāo)......................................................................................11第12條目標(biāo)體系......................................................................................11第13條戰(zhàn)略措施.........................

9、.............................................................12第四章旅游市場(chǎng)定位與形象設(shè)計(jì)........................................................................14第14條目標(biāo)市場(chǎng)定位...........................................................