公路客運企業(yè)競爭力影響因素分析與提升策略——以SY縣ABC運輸公司為例的研究.pdf

1、東南大學碩士學位論文公路客運企業(yè)競爭力影響因素分析與提升策略以SY縣ABC運輸公司為例的研究姓名：戴蕾申請學位級別：碩士專業(yè)：工商管理；企業(yè)管理指導教師：吳斌20110528TheCompetitivenessFactorsAnalysisandPromotionStrategyofRoadPassengerTransportCompany：————theCaseStudyofABCTransportCompanyinSYCountyG

2、raduate：DAILeiSupervisor：WUBinSoutheastUniversityAbstractInthe21stcenturywefaceachangeandopenera，aknowledgeeconomyeraoftechnologicalinnovationandacompetitioneraoftheworldeconomyAsChinaenteredtheWTO，themacroandmicroenviro

3、nmentofroadpassengertransportcompanyhaschangedgreatlyfacingthecompetitivesituationofprivate，foreign，state—owned，jointventuresandotherformsofownershipwiththevarietycompetitionwaysHowtobuildthecorecompetitivenessfitforthec

4、ompany’Sowndevelopmentanddeterminethedominantpositionbasedontheactualsituationofroadpassengertransportenterprisesisapracticalissuetoachievethecompany’SsustainabledevelopmentThispaperreviewsthedomesticandintemationalstudy

5、statusofthecompanycompetitiveness，andsummarizethemaincompetitivenessfactorscombinedwiththecharacteristicsofroadpassengertransportindustryThispaperanalyzesthecompetitivenessfactorsofroadpassengertransportenterprisesinthec

6、ounty，andproposestheresearchframeworkabouttheircompetitivenessfactors，andfinallyproposessomepolicyrecommendationstoenhancetheircompetitivenessInappliedresearch，westudyABCroadpassengertransportcompanyinSheYangCountyasthee

7、xampleCombinedwiththemanagementstatus，wecarryouttheempiricalinvestigationforthecompetitivenessfactorsabouttheABCtransportcompanyandthusproposethespecificstrategiestoenhanceitscompetitivenessSpecifically，thispaperintroduc

8、esthestrategicperspectivetobuildavaluechainsystemrelyingonABC’SregionaladvantagesAndattheimplementationlevel，thispaperproposestointegratetheinternalresourcetooptimizebusinessprocessofroadpassengertransportationcompanyThi