21世紀(jì)中國家電企業(yè)發(fā)展戰(zhàn)略研究.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文21世紀(jì)中國家電企業(yè)發(fā)展戰(zhàn)略研究姓名：張玨申請學(xué)位級別：碩士專業(yè)：區(qū)域經(jīng)濟(jì)學(xué)指導(dǎo)教師：徐培華2001.5.16■ABSTRACTChinesehouseholdapplianceindustryisdevelopinggrandlyalongwithreformationandopenpolicyandfastdeveIopmentprocesshavedonebyrightofparticuIarhugeinsid

2、edemandmarketandcheaplaborcostChinabecomethebiggestcountryoftheapplianceconsumptionandmanufacturinginthehardcompetitionenvironmentbecausethegapbetweenthelevelofChinesehouseholdapplianceindustryandinternationallevelAtthes

3、ametime，ChineseappllancesaretakingtoabroadandparticipateintheinternationalmarketcompetitionDuringtheenterprises’competitionanddevelopmentinthenewcentury，ouhouseholdapplianceenterprisesconfrontthenewdevelopmentopportunity

4、andchallengeWewillenterintoWTOandournewmarketeconomicsystemhasbeenestablishedinitiallyOurhouseholdappllanceenterpriSOShaveexpansivedevelopmentspaceandopportunityandalsofacemorehardercompetitionthreatinconfrontingwithworl

5、deconomyintegrationandnetworkeconomythatisthemainbodyoftheneweconomyInthisageshowcanourhouseholdapplianceenterpriseskeepwithouradvantagesHowtoadjustourowndevelopmentstrategywhenconfrontingwiththemarketofthechangingenviro

6、nmentThedecisivefunctionoftheenterprises’competitionisthecompetitionofthedevelopmentstrategyOnlythoseenterprisescandefeatthecompetitorsandbeinindefectiblepositionwhocanmakecorrectanalysistochangingcompetitionsituation，ca

7、nmakecorrectjudgementandreasonableorientationtotheirowncorecompetitionandhavecapableofdesigntherealeffectivedevelopmentstrategyTheimplementofthestrategycanexerttheenterprises’advantage，overcometheirweakness，availoftheopp