上海影視動畫業(yè)發(fā)展策略與創(chuàng)業(yè)機會研究.pdf

1、復旦大學碩士學位論文上海影視動畫業(yè)發(fā)展策略與創(chuàng)業(yè)機會研究姓名：陳勇申請學位級別：碩士專業(yè)：工商管理指導教師：司春林2001.10.28ABSTRACTCartonindustryhasbeendevelopedinChinaformorethan70vearsShanghaiwasthebirthp】aceandcradleofthecartoonindustryinourcountry，andthecityusedtobeinapiV

2、otalDositioninChinaAtthebeginningof1960’s，Chinesecartoonfi1mswalkedintoitsgoldentimesButintherest30years，Chinesecartoonindustryhaddeclinedseriously0wingtotheenormousattackbyforeigncartoonfi1ms，Chinesecartoonindustrvhasbe

3、enencounteredthegreatchallengeShanghaihas1ostitsleadingpositionanditnowcanno10ngermaintainitssupremacyamidstthefiercecompetitionofthemarketsincetheL990’sChinaispreparingtojointheWTO，whichbringsthegreaterchallengetoShangh

4、aicartoonindustryanda1sobringsitararechancefordevelopingSo，thekeyissureatpresent，iswhatstrategyandchanceofdevelopmentshouldweadoptinordertoreachanewheightinitsdevelopmentThetotalthesiscanbedividedintofourchaDtersThefirst

5、chaptermainlytalkedaboutthedevelopingcircumstanceofShanghaicartoonindustryThesecondchapterdiscussedcurrentsituationofShanghaicartoonindustrvfromfouraspects：statusinChina，scaleofenterprise，technologyanddemandThethirdchaDt

6、erusedvaluechaintoanalvzetheadvantagesandweaknessesofShanghaicartoonindustry，andalsotalkedaboutthedevelopingstrategiesofShanghaicartoonindustryfromseveralaspects：theentrancetoWT0，techn01ogy，humanresourcemarketandcaoitalO

7、nthebasisoftheabovestatementthefourthchaDterdidsomeTesearchonthechanceofentrepreneurshipofShanghaicartoonindustry，includingseveralfactors，suchasthecircumstanceofentrepreneurship，market，operation，humanresourceandcaDitalKe