依棉公司產(chǎn)品戰(zhàn)略研究.pdf

1、南開大學(xué)碩士學(xué)位論文依棉公司產(chǎn)品戰(zhàn)略研究姓名：王巧貞申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：白長(zhǎng)虹20050430型!!壘篷!!!!鱟窒簍苧——一一一～一，一簍塑壘妻芝基些塑塑ABSTRACTTexti1esareboththemainproductsinforeigncapita]sandthesuperior，produt1forcompetitionininternationalmarket。’i’heiowandmediumq

2、ualitytexl1es㈦producedinourtexti1eindustryTheadditionalvalue，technologyC0eLeotilltIbrandvalueis10werinChinesetextilesAfterourcountryjoinedth(、w。r0tlI。competitionwillbechangedfrominternationalmarkettodomesticmarketmo孺o，an

3、dmoreforeignandcivil—runmanufactoriesjoininthecompetiLion1、hcompet“ionisgettingsharperandsharperThemanufactorieshavetomaketl㈠reasonable，adaptableandefficiencyproductstrategiesinthissurroundinglhavethemanufactoriescontinu

4、ousdevelopmentThereforeYimian’sproduclstrategiesareresearchedandthetrendofnewproductdevelopmentisanalyz01Iinthisthesistishopedthatthepositiveimpactbeeffectedintheproeeshofchoosingandimplementingtheproductstrategiesindome

5、stic，extil，manufactoriesTheYimian’sproductsstrategiesareresearchedinfivepartsinthishosis’[herearetherelativetheoriesinthefirstchapter，includingproducts，produclcombinationandproductstrategiesTheoutersurroundingsandmarket硅

6、rf!beellanalyzedinthesecondchapter。Theoutersurroundingsincludetextileindustrydevelopinghistory，thesituationoftextileindustrycontrastedwithnearbycountriesandthechancesandchallengesthattheWTOgivetoChinesetextileindustryThe

7、textileindustryenvironmentisanalyzedfromexternalandinternalaspectsThroughanalyzingthefivecompetitirestrengthsthatthemanufactoriesface，thecompetitiresurroundingsaregraspedYimian’sinnerenvironmentandresourcesareanalyzedint

8、hethirdchapterTheYimain’spresentSituat10nisdissectedanditsdevelopmenthistoryisreviewedMainlytheproduct’sSt[1ieturetheabilityofproducing，researching，marketing，qualitymanagementareanalyzedindetailTheadvantagesanddisadvanta

9、gesinproductsmanagementarecon(：judedTheproductstrategiesaredeterminedinthefourthchapterThewaysof80stonspace，GEspace，andproductprojectanalysisareusedinthischapterThepresentproductstructuresareanalyzedwiththeabovemethodsAt

10、lastthedevehpfm：ntstrategiesofproductareconcludedTherearetheimplementationsoftheCOn，，|1edstrategiesinthefifthchapter，whichincludesthetactitsofmarketing，1heestablishingofbrand，theorganizationandmotivationofnewproductdeveh