中脈科技集團(tuán)服務(wù)營(yíng)銷策略實(shí)證研究.pdf

1、分類號(hào)——UDCii—L————————————————一密級(jí)學(xué)位論文中脈科技集團(tuán)服務(wù)營(yíng)銷策略實(shí)證研究(題名和副題名)姚潔(作者姓名)指導(dǎo)教師姓名劉卓林副教授申請(qǐng)學(xué)位級(jí)別塑專業(yè)名稚三亙鱟墨論文提交日期2QQ5：魚(yú)論文答辯日期學(xué)位授予單位和日期壹室壟三盤(pán)堂答辯委員會(huì)主席評(píng)閱人2005年6月曰注1：注明《國(guó)際十進(jìn)分類法UDC))的分類號(hào)。碩士論文AbstractServicemarketingisoneofthemosteffectivem

2、ethodsthatareoftenusedbyhealthproductenterprisesduringtheirbusinessprocessTostudytheadvancetechniqueofservicemarketinginsomeenterprisesnotonlymakesupsomeshortagesofthestudyofservicemarketingtheorybutalsosummarizescertain

3、theorymodeltoofferreferencefortheenterpriseswhichhavenoadvancetechniqueofservicemarketingNanjingJoymainSci＆TechGroupisadarkhorseinHealthProductsMarketofChinaItsmarketingscaleisexpandingrapidlyatthemultiplespeedsperyearAn

4、ditsmarketinginfluenceisaugmentingdailyItsachievementsarefromthatitCansetupasuccessfulregionalmarketingmodeaccordingtotheideaofservicemarketingfirstandthesalesgroupscanreproducethesuccessfulmodeexactlysecondAftercollecti

5、nggreatlotsofdatausingmethodofintegratingtheorywithpractice，investigatingpracticeandresearchinginstance，thisthesisisanalyzingthestratagem，tacticaldecisionandexecutingofservicemarketingoftheJoymainSci&TechGroupAccordingto

6、thesummarizedsuccessfulexperience，Iadvanceamodeofhealth—product’sservicemarketingwithJoymainfeaturesOfcourse，someproblemsappearalongwiththechangeofenvironmentandtherapiddevelopmentofenterprisesSothisthesisisputtingforwar

7、ditsimprovementandinnovationatthebaseofanalyzingtheinsufficienciesatthesanletimeTheresearchofpayoffmodeandstrategicdirectionisturningintotheemphasesatthenextstep[KeyWordslServicemarketing，Healthproducts，MarketingtacticsI