江蘇和聲琴行有限公司戰(zhàn)略研究.pdf

1、Y954793學(xué)校代碼：10246學(xué)號(hào)：S04E025032旦k罌碩士學(xué)位論文(專業(yè)學(xué)位)江蘇和聲琴行有限公司戰(zhàn)略研究系(所)：專業(yè)：姓名：管理學(xué)院高級(jí)管理人員工商管理邵堅(jiān)工作單位：扛蘇和聲琴行有限公司指導(dǎo)教師：完成日期：胡建績(jī)教授2006籃(4月20日S04E025032邵堅(jiān)江蘇和聲琴行有限公司戰(zhàn)略研究AbstractTheChinesemusicalinstmmentindustrycanbedefinedasanindustryw

2、itharelativelyshorthistoryataprimitivestageofdevelopmentintheoperatingchainfromproductiontosalesWithinthisindustryJiangsuHeshengMusicCo，Ltdisacompanywitllafairlywellestablishedpositionandgreatpotentialinsaleseducationand

3、serviceFirst，underthestrategictheorythisthesisanalyzestheCompany’sinternalaswellasextemaisurvivalconditionsbasedonthefullknowledgeoftheindustryUsingthatanalysisasabasis，weanalyzefurtheronHeshengCompany’scompetitiveadvant

4、ageinthemarket，offerthestrategyselectionsandstrategicdesign，setthestrategictargetaswellasthestagebystageproceduresinhowteachthetargetThenthisthesisdescribesthedetailsofCompany’sactionplanforthestrategictargetandAreaMarke

5、tingtheme，howtodevelopthebusinessunderthecurrentmarketenvironmentusingitsownresourcesandreachitsownstrategictargetLast，thisthesisprovidestheassessmentlookingforwardtowardsthefutureofmusicalinstrumentindustryandCompany’so

6、wnhealthygrowthbasedonaboveworkSimilartothemusicalinstrumentindustryHeshengMusicCo，LtdisinaperiodofturningpointinhowtodriveittowardsbetterfutureThroughtheresearchonHeshengCompany’sdevelopmentstrategythisthesisoffersalogi