建筑企業(yè)多元化戰(zhàn)略研究.pdf

1、分類號(hào)：竺!!密級(jí)：——單位代碼：】Q!9學(xué)號(hào)：坐!!!墮!]!墮50奪肥工學(xué)大警HefeiUniversityofTechnology碩士學(xué)位論文MASTERDISSERTAT10No論文題目：建筑企業(yè)多元化戰(zhàn)略研究學(xué)位類別：學(xué)科專業(yè)：(工程領(lǐng)域作者姓名：導(dǎo)師姓名：完成時(shí)間：學(xué)歷碩士企業(yè)管理駱浩吳子穩(wěn)副教授2007年5月ResearchonDiversificationStrategyofConstructionEnterprises

2、ABSTRACTSincereformandopeningup，China’sconstructionindustryhasmadetremendousachievementsWithChina’sfurthereconomicdevelopment，theconstructionindustrywillkeepfastdevelopingtrendforalongtimeHoweverastheconstructionenterpri

3、sesarefacingindustrialstructureadjustment，excessivecompetitionandtheriskofasinglebusiness，largeconstructionfirms，especiallypartofthelargeandmediumsizedState—ownedenterpriseshavediversifiedtheirbusinesstospeeduptheirdevel

4、opmentHowcandiversificationstrategybesuccessful，thishasbecomepracticalandpressingproblemforenterprisesintheconstructionindustryFirst，thispapersummarizedthemaintheoriesofdiversification，thenstudiesthediversifiedstrategicd

5、ecisionofconstructionenterprises，andanalyseswhetherconstructionenterprisestocarryoutdiversificationCombiningwiththepracticeofconstructionenterprises，thepaperestablishesan”attractivecompetitive”decisionmakingmodeltosolvet

6、heselectionofobjectiveoperationSecond，thepaperdiscussesontheways，evaluationandcontrolinimplementationofdiversificationstrategyThirdbasedonthepositiveresearchonAnhuiConstructionEngineeringGroup，theauthormakesdecisionsfori

7、tsdiversificationstrategybyapplyingthedecision—makingmodel，andworksoutspecificimplementationschemeFinally，theauthorsummarizestheresearchresultstoputforwardfurtheranddeepstudyproblemsBasedonthecharacteristicsoftheconstruc

8、tionindustrythispaperstudiesonthediversifiedstrategycloselyfocusedonthepracticeofconstructionenterprisesTheauthorexpectstoprovidedecision—makingreferenceforthediversifieddevelopmentofconstructionenterprisesKeywords：Const