基于CR的電力市場應(yīng)用研究.pdf

1、華北電力大學(xué)（北京）博士學(xué)位論文基于CR的電力市場應(yīng)用研究姓名：戴俊良申請學(xué)位級別：博士專業(yè)：技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師：乞建勛20080101摘要AbstractContent：In2002，afteranewroundofelectricpowerorganizationalreform，theoperatingefficiencyoftheelectricpowerindustryandtheelectricpowermarketen

2、hancesunceasingly，butsimultaneouslytheelectricpowerenterprisefacingabigcompetitionthatneverhave，somefactorsandcontradictorywhichinfluenceharmoniousalsoexposesalongwithit，manypeoplestarttorealizethatcompletecompetitionnot

3、tobeabletosolveallquestionsintheelectricpowerindustryandtheelectricpowermarketIn2006，followingtheGovernment’Sguidethatbuildaharmonioussocialistsociety，theStateElectricityRegulatoryCommissionproposeaproposal，thattheentire

4、electricpowerprofessionmustthoroughlyapplytheScientificOutlookonDevelopment，andbuildaharmoniousElectricPowerwhichindicatedthedevelopmentdirectionfortheelectricpowerindustryandtheelectricpowermarketThecustomerrelationsthe

5、oryisalladvancedandwidespreadappliedmanagementtheoryatpresentItregardsthattheenterprisebehaviorasallinteractionprocessbetweentheenterpriseandtheupstreamanddownstreamconsumerthesupplierthedistributorthecompetitoraswellast

6、hegovernmentandotherpublicThegoaloftheenterprisebehaviorisenhancescooperation，realizesaltogetherwinswhichmaintainsthegoodcustomerrelations，andmaximizedtheownbenefitatthesametimeSofaraswecansee，theconnotationofthecustomer

7、relationstheoryisinfactassameastheharmoniouselectricpowertheoryAlthoughthecustomerrelationstheoryhaslittleapplicationinourelectricpowerprofessionatpresentbutwiththeadvancementoftheharmoniouselectricpowerconstruction，itsa

8、pplicationwillbemoreandmorewidespreadTheachievementofthisarticleisanalyzethechangeofelectricpowermarketthatundertheinfluenceofCRMTherefore，ifmakingasystematicandoverallgeneraldissertationfromdifferentsidesforabove—mentio

9、nedproblems，itwillhaveimportantrealisticmeaningandtheoreticalmeaningInordertodefinetheconnotationoftheresearchobjectandmakesuretheexactnessofresearchthought，thispapermainlyanalysesbasictheoryofCRsuchasthecoreofCRdoublewi

10、nprinciple，customerresource，thesystemmodeofCR，andCRapplicationpoiIltOnthefoundationofthesebasicanalysis，thischapterprocessescustomerresearchonthecustomersubdivisionmode、methodandstrategyapplicationAndatsametime，itis’outs

11、preadcustomertagmemeapplicationevaluatingresearchafterdiscussingcustomersatisfaction，customerloyaltyandtherelationofeachotherOnthefoundationofCRapplicationbasisresearchtthispaperanalyseselectricpowermarketframewhichisbas