基于文化差異的國(guó)際服務(wù)營(yíng)銷策略.pdf

1、湖南農(nóng)業(yè)大學(xué)碩士學(xué)位論文基于文化差異的國(guó)際服務(wù)營(yíng)銷策略姓名：張桂華申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：周發(fā)明20071201AbstractDuringtheprogressofinternationalservicesmarketing，thegreatobstacleenterprises黝coun拄茁edisthedifferentculturesofdifferentcountriesStartwiththeforeign

2、andnationalstudyaboutdifferentculturesandintemationulservicesmarketing，thispaperintroducestheculturalelementswhichinfluenceenterprisesinternationalmarketing，such鼬languages，nonverbalbehaviortocommunicate，faith，socialorgan

3、izationvalues；analyzesthecausationofhowdifferentculturescomingintobeingandtheproduceanddevelopcomplexionofinternationalservicesmarketing。Thenpointsouttheinfluenceofdifferentculturestoenterprises’strategiesofproduct，price

4、，placesalespromotionandpersonnelmanagementphysicalevidence，serviceprocessduringinternationalservicesmarketingAndstressesthestrategiesofinternationalservicesmarketingOildifferentcultures，suchasthebasictacticsofinternation

5、alservicesmarketing：strategyofculturalchangeandstrategyofculturalacculturation；thegoalmarketingslrategyofinternationalservicesmarketing：closeculturalgoalmarketingstrategyanddifferentculturalgoalmarketingstrategy；theinter

6、nalmarketingstrategyofinternationalservicesmarketingforthesiguificanceofhumanbeingduringservicesmarketingsuchasbuildingupscientificconceptofmanpowermmmgementandeffectivepromptingmechanism；understandingfullythedifferentcu

7、lturesofiraramuralemployees；bringinguptheemployees’internationalservicesmarketingability；andthecustomersmanagementstrategyofinternationalservicesmarketing，whichincludesstrengtheningtheinterculturalinvestigatortocustomers