超競爭環(huán)境下企業(yè)戰(zhàn)略性慈善行為研究.pdf

1、南京財經(jīng)大學(xué)碩士學(xué)位論文超競爭環(huán)境下企業(yè)戰(zhàn)略性慈善行為研究姓名：阮大銀申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：李亞非2008-03IIABSTRACT Along with further development of the economical globalization, especially the widespread use of Information Technology, enterpri

2、se’ s survival environment had been fiercely changed, the enterprise has occupied in a more and more turbulent hypercompetitive environment. The hypercompetitive environments has brought the huge s

3、urvival crisis to the enterprise, causes the corporates’life greatly reduced, then sustainable development become various enterprises’pursued goals. Under the hypercompetitive environment, whether the enter

4、prise can sustainable development base on whether they can adapt quickly development of the environment. In this kind of situation, traditional corporate philanthropy cannot adapt the enterprise s

5、urvival and development need. As any enterprise’ s resources are all extremely limited, any invalid use of the resources will affect enterprise’ s survival. So, combine the philanthropy behavior and th

6、e goals of the enterprise are the inevitably choice of the modern enterprises. On the basis of reviewing the domestic and foreign researches about corporate strategic philanthropy, this paper di

7、scussed corporate strategic philanthropy under hypercompetitive environment. First, this paper aimed at the debates at present in the academe of whether enterprises should undertake the responsibil

8、ity of philanthropy , pointed out the rationality of enterprise undertaking responsibility under competitive environment, and further proved the rationality of enterprise combining charitable acts wi

9、th business objectives: the profitability is the foundation of enterprise doing charitable acts, strategic philanthropy is the performance of the enterprises actively adapting the environment chang

10、e under hypercompetitive environment, enterprises’charitable acts should be evaluated by the results. Second, the essay combining the former research achievements, pointed out that the theory base

11、s of corporate strategic philanthropy: stakeholder theory, context- focused philanthropy, cause- related marketing, enterprise citizen theory, self- interest theory. Third, integrated theory research of acad

12、eme with actual operation of enterprise, the essay exploratory put forward the execute procedure of enterprise strategic charitable acts: strategic plan, strategic evaluation, strategic execution,