華晨寶馬工業(yè)旅游產(chǎn)品體驗價值提升策略研究.pdf

1、碩士學位論文論文作者：尚菲學科專業(yè)：旅游管理指導教師：隋鑫培養(yǎng)單位：旅游管理學院培養(yǎng)類別：完成時間：沈陽師范大學學位評定委員會單位代碼：單位代碼：10166華晨寶馬工業(yè)旅游產(chǎn)品體驗價值提升策略研究全日制2015年3月6日IIResearchonexperiencevaluepromotionofindustrialtourismproductinBMWBrillianceAutomotiveAbstractIntheneweratour

2、ismexperiencehasbecomeanewtrendwhichchangedthetouriststraveldemnotonlyfpursuitoftouriststravelprocessbutalsofpersonalexperiencepursuecustomizeddeepexperiencevaluememe.Facingthechangeofthetourists’demmoderntourismdevelopm

3、entfmhasbeenfromthe“tourist“steeringto“experiencetourism“.Thenewtrendoftourismhasbroughtbothopptunitieschallengestothedevelopmentofindustrialtourism.IndustrialtourisminChinaisrisingtheseyearsbutcomparedwiththerapiddevelo

4、pmentofothertypesoftourismitisstillfarawaybehind.Bythisbackground，thisresearchanalysestheprincipledesigntheconceptofindustrialtourismvalueexperiencecollectbuildthedevelopmentoftherelatedtheyoftourismexperiencemakeaintrod

5、uctionofindustrialtourismputfwardthedesignconceptdiscussedthedifferentopinions，useprinciplemethodtodotheresearchofShenyangBMWBrillianceAutomotiveIndustrialParkasacase.Thispaperisdividedintofivepartsthespecificcontentsare

6、asfollows：ThefirstpartistheintroductionofBMWBrillianceAutomotiveIndustrialParkproduct.Itintroducesthebackgroundpurposesignificanceofthecentraltopicsummarizesthecurrentsituationofdomesticfeignindustrialtourismdescribesthe

7、researchmethodsputsfwardsomeideasoftheframeoftheresearch.Thesecondpartisthetheeticalfoundationofrelatedparts.Theconceptofindustrialtourismexperiencedesignrelatedtheyaresummarized.Ithasastrongbackgroundtosupptthatindustri

8、altourismexperiencedesignresearchhasbeenwillbedonefromtheeticalsupptingreservation.Thethirdparthascarriedontheanalysistotheindustrialtourismexperiencevalue.Analysisoftheattributesfeaturesofindustrialtourismproductsindust